🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

I teach job seekers how to leverage LinkedIn to attract interviews and job offers | Creator of the #1 LinkedIn course for job seekers - LinkedIn Unlocked - enroll today! | LinkedIn Top Voice Job Search & Careers

Feel like your resume is 'good', but still not getting the interviews or responses you hoped? 

You find a position that aligns with your goals, skills, and experience, so you apply. And wait. Weeks later, still nothing. Not even a “No, thank you.”

You try for a different position. Same story.

What’s going on?

Why aren’t companies seeing what you bring to the table?

Is it that you’re not as qualified as you thought?

It’s not you. It’s the broken hiring process.

You need an executive career marketing campaign that gets you through all the stages of the job search process from beginning to end. 

That’s where my team and I come in.

If you’re not getting the type of response you hoped for, it’s not that you’re not qualified; it’s that your current resume doesn’t do you justice or the job search strategies you're using don't work for the 2026 job market.

I can diagnose which and help you fix it. Let's talk strategy → https://greatresumesfast.com/schedule

We do more than write resumes; we engineer career breakthroughs. Our end-to-end process combines executive branding with aggressive job search coaching. 

We ensure your LinkedIn profile stops the scroll, your resume wins the interview, and our "back-door" strategies help you skip the long line of competition to get your foot in the door, fast.

For 17 years, my team and I have helped 17,700+ executives make sure their career is seen, valued, and communicated the right way. 

Take it from my clients, who have experienced results like:
- Leveling up from a $40K military career to a $1.6M CEO position, with my team fueling each jump
- Successfully transitioning from L&D into a VP of marketing role — in just 3 weeks
- Getting recruited for a perfect-fit SVP Tech role within 48 hours of updating his profile

Ready to skip the line? Let's talk strategy → https://greatresumesfast.com/schedule

WHEN I'M OFF THE CLOCK
You'll find me lost in a good book, at the soccer field cheering on my favorite players, or exploring a local nature trail.

Jessica Hernandez, CPBS, CDCS

"How do I combat ageism? My resume has been a perfect fit (I mean like 99% skills and background match), and I am not even getting interviews -- I know it's my age -- HELP!"

I received this message from a job seeker last week.

Here's what the research says: When resumes contain age signals, older candidates are 34-62% less likely to receive a callback — even when skills are identical.

Your resume might be focused on your age instead of your value — who you are and what you do.

Here's a checklist to remove age signals from your resume:

→ Trim your timeline to the most recent 10-15 years with dates
→ Move older experience to a "Previous Experience" section without dates
→ Remove "Over 30 years of experience" from your summary
→ Delete graduation dates
→ Drop the parentheses around your area code (that's a holdover from landline days)
→ Remove your street address — city, state, and zip only
→ Ditch Times New Roman and Garamond for modern fonts
→ No objective statements
→ No double spacing (holdover from typewriters)

After we removed the age signals from Cheryl's resume, she landed three interviews in one week and was offered the position she wanted most.

If you're sensing ageism in your search, start with this checklist. Sometimes the smallest changes make the biggest difference.

Have you ever suspected ageism was at play in your job search? What made you think so?

#Careers #JobSearch #Ageism

Jessica Hernandez, CCTC, CHJMC, CPBS, NCOPE

Executive Resume Writer ➝ 8X Certified Career Coach & Branding Strategist ➝ LinkedIn Top Voice ➝ Brand-driven resumes & LinkedIn profiles that tell your story and show your value. Book a call below ⤵️

80% of job seekers spend their time applying to jobs on LinkedIn and hoping for the best. Applying to job postings isn't the only way to get hired on LinkedIn. And it's not even the best way.

Consider this:

→ 2.8 million recruiters use LinkedIn every single day to fill open jobs.
→ 9 out of 10 employers use LinkedIn during the hiring process.
→ More than 50% of hires are the result of a personal connection.
→ You're 9x more likely to be hired when you have a referral.

If applying to job postings on LinkedIn is your only strategy, you're competing with 25 million other job seekers visiting LinkedIn Jobs every week, while missing out on the way most hiring actually happens.

I love the numbers because they tell us something important: LinkedIn isn't just a job board. 

It's a professional networking platform with 30 million employers and tools designed to help you get discovered, build relationships, and tap into the hidden job market.

When you treat it like a job board, you limit yourself to only one path.

When you treat it like a networking platform, you open up multiple paths... recruiter searches, referrals, connections sharing opportunities, hiring managers finding you before a job is ever posted.

More than 60% of the workforce has referred someone to work at their company. That means people want to help. But they can't refer you if they don't know you're looking or can't find your profile.

Applying still has its place. But if it's your 𝘰𝘯𝘭𝘺 strategy, you're leaving opportunities on the table.

There's so much more you can do on LinkedIn to land your next role. I go deeper in my free LinkedIn Profile Optimization Masterclass -> (link in the comments).

*Source: LinkedIn for Job Seekers from LinkedIn (link to PDF in comments)

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The Battle

Sertac Yaman

Jessica Hernandez, CPBS, CDCS

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taplio

The Battle

Sertac Yaman

Jessica Hernandez, CPBS, CDCS

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Hernandez, CPBS, CDCS's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Hernandez, CPBS, CDCS's LinkedIn Performance