🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

SDG Corporation

Managing Director of Cybersecurity

Service Connections, LLC

Lead Generation for IT Audit, Compliance, and Consulting Engagements. Generated over 10 MM of work for our clients.

www.ssae-16.com - please reach out for advertising and lead opportunities!

Owner

Don't Hate Miami

Marcum Technology

Senior Director - Cybersecurity & Data Privacy

Director - Cybersecurity & Data Privacy

Skoda Minotti

Principal - IT Risk, Security, & Compliance

Sr. Manager - IT Risk, Security, & Compliance

SSAE 16 (SOC 1) and SOC 2 audits, Internal, External, and Web Application Penetration Testing, Social Engineering Testing.

Manager - IT Risk, Security, & Compliance

Grant Thornton LLP

Business Advisory Services - Senior Associate

Business Advisory Services Associate

Clearwater Pools Of Miami

Created invoices, deposited payments, edited / corrected journal entries, Customer support, Searching for past dues and making phone calls to collect.

QuickBooks Account Manager

Jaike is a Governance, Risk, and Cybersecurity Professional with almost 15 years of experience in information security consulting, data privacy consulting, controls and compliance, vulnerability management, network and application (web / mobile) penetration testing, and cybersecurity process improvement.  

The previous decade was spent developing and scaling Risk Advisory and Cybersecurity practices, establishing service offerings (process, deliverables, tooling, etc.), marketing material and thought leadership, business development, team building and management, and performing of the technical fieldwork. These teams provide high-end consulting services to assess compliance and maturity, improve security posture, and drive large-scale transformation for a diverse client base spanning Fortune 100, Higher Education, Hospital Systems, Retail, e-Commerce, Non-Profit, and Start Ups world-wide utilizing multi-disciplinary teams. 

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The Battle

Sertac Yaman

Jaike Hornreich

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