🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

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Sertac Yaman

Damon Pistulka √

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