🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

Johnson & Johnson

I'm the Operational Technology Cyber Single Point of Contact for all Cyber related issues at the Distribution Center, which requires working with the CSOC (Cyber Security Operations Center), site SME's, and occasionally Cybersecurity Directors to resolve those issues.

I communicate Cyber concerns and best practices regularly via Cyber Awareness email, distributed to
the J&J North America Deliver team

I'm currently assigned to a project to upgrade the Warehouse Management System, with focus on testing of WMS Software Ecosystem

I've helped coworkers avoid having to place a ticket by troubleshooting software, network, and/or printer issues.

I noticed there were a lot of connectivity issues that would result in network drops on the RF devices. Through tracking this information, I was able to present the case to management of the need to upgrade to 5G coverage. Since 5G coverage has been implemented, there has been a noticeable decrease in network drops, resulting in increased site productivity.

Senior Warehouse Operator/OT Cyber SPOC

Warehouse Operator II

DHL Supply Chain

Group Lead/Operations Assistant

Order Picker

👋🏻 Hi, my name is Chris

👨🏻‍🎓I graduated from Jefferson Community Technical College with an Associate Degree in Information Security in Dec 2022. Just renewed my CompTIA Sec+, Net+, and A+ certifications (Oct 2024). 

🏞 Born and raised in Central Pennsylvania (near Harrisburg, the state capital), but relocated to Louisville, KY in 2014. Louisville is home to the Kentucky Derby 🐎 

📚 I started in warehousing (for Exel - now DHL, 3rd Party Logistics) as an order picker at the age of 19. I quickly became a forklift operator and then a group lead. In 2014, the account that I worked for (LifeScan) was relocated back to a Johnson & Johnson facility (Shepherdsville, KY). I was one of only 5 people who were asked to consider relocating (3 being management) and ultimately the only one who did relocate. The transition of the business from one location to another was challenging, but I was able to help bring the level of service back to where it was before the transition took place. Since working for J&J, I have been a Warehouse Operator II and now a Senior Warehouse Operator. 

💻 Currently trying to “break into cyber.” It’s a tough job market right now. 

👟 In my free time, you can usually find me, my wife, daughter, and dog walking at a local park.

taplio

The Battle

Sertac Yaman

Christopher Frye

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