Ymn Group Technology

• Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
• Spearheaded a 55% year-over-year revenue growth through rebranding and content strategies on Amazon, utilizing Seller Central, Jungle Scout, and Helium 10
• Coordinated with marketing, sales, IT, and logistics to integrate e-commerce, manage promotional inventory, and reduce excess stock by 19%.
• Facilitated bi-weekly stakeholder meetings to update teams, gather feedback, and align product development milestones with company strategies, increasing alignment with business objectives by 20%.
• Analyzed customer behavior and purchasing patterns, identifying trends that led to a 27% increase in customer retention rates.
• Optimized online customer experience by unifying omnichannel efforts and ensuring a smooth, personalized, and consistent purchase journey.
• Engineered PPC strategies that resulted in a 25% reduction in cost per acquisition
• Implemented data-driven methodologies that boosted customer satisfaction by 30%, leveraging GA4 analytics for insights into customer behavior and preferences

Chief eCommerce & Digital Officer 

•	Executed full P&L, meeting budget targets and optimizing proﬁtability, achieving a 20% annual revenue increase across Amazon and other eCommerce marketplaces through strategic operational improvements
•	Revamped operational workﬂows through ERP system integration, achieving a 20% reduction in delivery times and boosting productivity metrics by 15%
•	Drove international expansion eﬀorts, generating a 40% increase in global sales revenue with a focus on omni-channel strategy and DTC initiatives
•	Executed cost-reduction plans with innovative analytical solutions, streamlining operations to boost profit margins by 10% and enhance CLV through data-driven CRM tactics
•	Performed A/B testing (Google Optimize, Optimizely) on website design and content, leading to a                  45% increase in user engagement
•	Led a 15-person team for a B2C brand, overseeing PR, social media, email marketing, blog management, retail outreach, and brand partnerships

Director of Ecommerce-Omnichannel

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 
We're a dynamic company driving growth in both direct-to-consumer (DTC) and business-to-consumer (B2C) markets.  Our expertise spans brand strategy, digital and omni-channel strategy, cross-cultural adaptation, and team leadership.

• Orchestrated a cross-functional team of 12, launching a new product line that generated $1M in sales
• Re-platformed from Magento to Shopify, managing vendor selection, project management, 3PL/IMS integration and achieved a 72% cost reduction and grew DTC channels by 201% in 3 years
• Devised a targeted email marketing strategy, optimizing subject lines and call-to-actions; achieved a 20xROI, increasing click-through rates and overall sales
• Elevated Shopify website's SEO and SEM performance, achieving a 25% increase in organic search traﬃc and a 20% enhancement in site visibility within a three-month period
• Diversiﬁed sales channels, achieving 50% revenue growth by optimizing promotional strategies and leveraging ERP integration for operational eﬃciency
• Restructured agile development workﬂow, leading to a 40% reduction in time-to-market and boosting site engagement through strategic and continuous roadmap enhancements

Head of Ecommerce

The Coca-Cola Company

Business System Analyst

➯15 years of executive leadership in eCommerce and digital strategy
➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit.
➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies:
• Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81%
• Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69%
➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization.
➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify.
➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months
➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods.

If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football.
I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at sertacyam@gmail.com

Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills

Sertac Yaman

Supervisor - Retention

Connex Ecommerce

Revitalized sales operations for a leading software integration company, implementing a return-to-market strategy that significantly increased company visibility and revenue. Spearheaded reseller partnerships, trade show participation,training programs, enhanced customer service initiatives, and strategic pricing policies. Managed the sales team, setting performance objectives and providing strategic leadership. Delivered a consistent increase in revenue and market share 
through data-driven sales strategies and cross-functional collaboration. Attended and represented the company at industry 
trade shows, identifying opportunities for market expansion. Collaborated with the executive team in high-level meetings 
to optimize sales processes and policies. Contributed to cross-functional projects, driving continuous improvement of sales 
operations and organizational policies.
▪ Increased existing revenue by 12% by developing and executing a strategic price adjustment for customers not aligned 
with market rates, leading to improved profit margins and enhanced overall financial performance

▪ Developed and launched a comprehensive sales handbook for the sales team, including onboarding procedures, process 
guidelines, policies, and KPIs, improving team efficiency and standardized performance metrics
▪ Streamlined customer onboarding time by 20% by optimizing processes and enhancing collaboration with support teams, 
resulting in faster integration and improved customer satisfaction
▪ Devised, designed, and executed a go-to-market (GTM) strategy for targeting SMB trade shows frequented by ideal 
customer profiles, resulting in increased brand visibility and a higher volume of qualified leads

Sales and Business Development

StenTam

•	Increased revenue by 58% in the first 4 months, averaging 15% improvement each month,
primarily through lead performance analysis and collaboration with the marketing team to
improve lead sourcing.
•	Team of 20 AE’s achieved company record months in March and September 2023.
•	 Improved call volume from the sales team by 44% in the first two weeks through data
analysis, coaching, and Dialpad reporting.
•	Conducted a feedback exercise in the first month to obtain anonymous feedback from the
sales team, identifying areas for improvement such as lack of leadership presence and
eliminating perceived favoritism.

Sales Manager

SiteLock

•	Designed and delivered custom, high-level coaching to 10-20 agents, focusing on items that could be easily implemented and provide maximum impact. Revenue Per Agent increased by 62% over time with team.
•	Liaison with other groups within the client, to look for additional opportunities or to collaborate on improvements in policy, documentation, and training.
• Review and provide feedback on all client knowledge base material related to Sitelock, both
external and internal. Review for accuracy and leverage marketing resources to assist as appropriate.

Senior Manager

Fresenius Medical Care North America

•	Founded Arizona PBS branch, grew team from 7 PARs to 30 PARs and 3 exempt leaders.
•	Superseded collections revenue goals by 110% in 2018.
•       Drove team performance to a high level, collecting 33% of PBS total amount of outstanding
receivable revenue with only 16% of the employees on the phones.

Manager - Patient Balance Solutions

GoDaddy

•	 2017 Luminary – Supervisor of the Year for Sales, Customer Satisfaction, and Net New Revenue.
•	Teams of 15-20 averaged 130% to goal during leadership tenure.

Supervisor - Billing / Sales

🎯 Looking for a Leader Who Can Streamline Operations and Inspire Teams to Exceed Goals? Let’s chat!

With over 15 years of experience leading high-performing teams and driving operational efficiency, I specialize in transforming underperforming sales departments into powerhouse performers. My expertise lies in optimizing processes, motivating teams, and crafting data-driven strategies to exceed KPIs and sales goals.

As a Sales and Business Development Leader, I’ve consistently increased revenue and streamlined operations. For example, at StenTam, I boosted sales revenue by 58% through a deep dive into lead quality, while at Connex Ecommerce, I improved profit margins by 12% with strategic pricing adjustments.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗖𝗼𝗿𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀:

🔥 Team Leadership & Mentorship
🔥 Sales Strategy & Execution
🔥 CRM Mastery (Salesforce, HubSpot, etc.)
🔥 Revenue Growth & Profitability
🔥 Strategic Planning and Execution
🔥 Data-Driven Decision Making
🔥 Cross-Functional Collaboration

🔧 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:

I'm highly proficient with Office 365 and have advanced experience with CRM tools like Salesforce, HubSpot, and ZohoCRM. Additionally, I’ve led teams using top-tier Call Center solutions like Five9 and NiceEngage to streamline operations and improve customer satisfaction. I thrive in environments that leverage technology to drive performance, efficiency, and data analysis for strategic decision-making.

𝗪𝗵𝗮𝘁’𝘀 𝗺𝘆 𝗻𝗲𝘅𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲?

I’m on the lookout for my next exciting role as a Sales Manager or Call Center Manager. If you're ready to elevate your team’s performance and surpass your revenue goals, let’s connect! I’m always open to networking and sharing insights with like-minded professionals. Let’s build success together! 🚀

How to contact me and set up a meeting/coffee chat:

📧 chhines@gmail.com
☎️ 520-975-7881
📅 https://calendly.com/chhines/15minutes

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Sertac Yaman

Chris Hines

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