Serhat delivers coaching services to founders and tech leaders. He mostly works with entrepreneurs, tech executives, and individual contributors in Turkey, the US, Europe, and the Middle East. Some of the companies his clients are working at include Google, Facebook, McKinsey, P&G, Turkcell, Trendyol and Hepsiburada.

Serhat started his career in 2009 as a management consultant at McKinsey & Company and worked at Istanbul and London offices. For the last 10 years, he assumed leadership roles in the tech industry. He founded two startups named Sporena and Metrekare and raised investment from two venture capitals. He also worked as an associate at Earlybird Venture Capital, a leading VC in Europe, and worked at Facebook as a Client Solutions Manager in London.

Serhat was ranked first among 1.8 million students in the nationwide University Entrance Exam in 2004 and graduated second in class from Bosphorus University as an Electrical Engineer. He has interests in personal development, positive psychology, meditation, and existentialism.

Serhat Karahan

SEDA OZTURK

I have more than 20 years of experience in marketing. I am strategic marketing and brand management professional with a master degree on the subject...

Up until now hands-on marketing and management experience in Turkish Market are on following subjects:

Fashion, Electronic Security Systems and Services, C2C, Market Place, E-Commerce, Retail and Matchmaking, Customs and Logistics, Consumer Goods, Pet Market. I have great communication skills in my professional and social life. More than 5 years I have been focused on performance marketing especially online and mobile. I am always hungry for new experiences.

Specialties: 

360 Degree Marketing
Leading Online, Mobile and Offline Campaigns with All Aspects, Integrated Marketing Communications, Brand Management

Performance Based Marketing
Return on Investment (ROI) Based Optimization Strategies, Conversion Rate & Cost per Acquisition (CPA) Optimization, Data Analysis, A/B Testing, App Download

Search Engine Marketing (SEM)
Google Adwords, Google Display Network (GDN), Product Listing Ads, Dynamic Search Ads, Google Display & Search Remarketing, Gmail Sponsored Ads, Youtube Video Ads, Yandex Direct

Web Analytics
Google Analytics, UTM Tracking, Custom Reporting, Personalized Dashboards, Attribution Modelling, Multi-Channel Analysis, Yandex Metrica

Social Media Marketing
Facebook Advertising Campaigns, Custom Audiences, Engagement Rate Improvement, Twitter Advertising, Instagram Advertising

Affiliate Marketing, Retargeting & RTB
Affiliate Networks, Cashback & Couponing, CPA Retargeting, Publisher Management, Facebook Retargeting, Real Time Bidding, DSP / SSP / Ad Exchanges 

Media Buying
Branding Strategies, Media Planning Strategies, Leading Media Agency

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Serhat Karahan

SEDA OZTURK

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