https://sergei.pro/en - instead of many words. They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: https://sergei.pro/en

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix.

Sergey Denisov

Internet Research Bureau

Responsible for growing IRB in Europe.
Internet Research Bureau, widely known as IRB, is a global online market research firm specialized in B2B data collection for research agencies and the wider research community. 
We offer access to those 'difficult to reach' audiences in 25+ countries globally via our proprietary panels worldwide.
With in-house project management and technical teams, we also deliver seamless survey programming, data collection, recruitment, translation, real time reporting and project management tools. We serve the UK and Europe, North and South America, Africa and the APAC region with round-the-clock coverage.
We offer 24/7/365 bidding and project support and have an in-house CATI team for qual recruitment and CAWI.

Regional Sales and Research Director, Europe

PureSpectrum

Evangelised end-to-end sample marketplace and insights platforms to a new clients predominantly in management consultancy, market research and FMCG sectors.  Helped clients to source respondents 5x faster and at least 50% more cost-effective via research tech platforms, accelerating client's digital transformation
	Implemented to the client’s research cycle innovative quant & qual research tech platforms (Sample Marketplace, Insights Platform; in cooperation with partners: Digital Ethnography platform, People Experience platform (live, unmoderated research)
	Signed Global Market Service Agreements with 3 top global management consultancy companies, 5 top market research and multiple FMCG companies.
	Successfully managed the European sales and account management team via daily, weekly, monthly and quarterly KPIs setting and tracking

Regional Insights and Sales Director, Northern Europe

Ipsos

Created global business development strategy for management consultancy sector and implemented it in collaboration with 34 local market’s teams. Managed performance via setting weekly KPIs and a performance tracking system.
	Achieved 58% growth with global management consultancies and accelerated clients’ digital transformation.
	Signed 4 global Market Service Agreements with top global consultants. Managed biggest global clients and key stakeholders (Accenture, EY, McKinsey, Kearney, BCG, etc.).
	Built and trained Management Consultancy team in 34 markets who constantly over performed and provided double digits growth locally
	Delivered end-to-end insights and analytics through broad scope of market research solution covering both B2B and B2C targets: quantitative and qualitative studies, e.g., DIY digital platform solutions (Innovations, creative evaluation and ad-hoc), ad-hoc Data and Delivery, Omnibus, Syndicated studies (e.g., Global Trends Study), Sample Only, Online Communities, IDI, FGD’s. Social media analytics, ASKIA research software, etc.

Global Management Consultancy Leader

	Increased business for Ipsos Observer service line by 45% across Central and Eastern Europe, through Retail Execution Excellence solutions, Ad-Hoc, Omnibuses, Rapid solutions, Custom panels, sample access, etc., and grew global Consultancy sector by 29%.
	Instigated the Product development and launch of new AI-based solutions (Count, Retail Execution Measurements based on Image Recognition) that helped clients to optimise retail performance.

Head of Global Commercial Engagement

 Became The Kraft Heinz Company & Mondelez trusted advisor by constantly introducing client to agile, behavioural research solutions, sharing recent trends and working in real partnership. Covered full spectrum of client research needs and data analytics
	Developed and activated global strategy that resulted in unification of all regional brand health and equity tracking programmes and finally accumulating them under one supplier. Led BHT tracking and global team across 37 markets and multiple categories.

Global Account Director

	Delivered exceptional top line double digit growth figures (+54%) by winning customers’ accounts & expanding across all CEEMEA markets in communication and media research: tracking, pre-testing programs, audience measurement studies, etc.
	Expanded across all region key clients: BHT, Brand Equity, Advertising testing, Path2Purchase programmes
	Leader of regional wins: Colgate, Coca Cola, GSK, Bayer, Kraft, Sandoz, Molson Coors, Nestle, IKEA, Google.

Regional President, Ipsos Connect CEEMEA

	Led Ipsos tracking, equity and advertising research in Russia and Ukraine. Increased business 5-fold.
	Built partnership with key Ipsos global clients and local players: Danone, Kraft, Sberbank, AB Inbev, Nestle, P&G, Colgate, Mars, etc.

Managing Director Russia and Ukraine

Leo Burnett

	Brand and communication strategies, creative briefs development, pitch leadership. Workshops moderation. Clients: Philip Morris, P&G, Merloni, GM, Banque Societe Generale Vostok, Dirol Cadbury, LEK, Ehrmann. Choosing and supervising external research partners. Analysis of advertising testing results and recommendations on copy improvement.

Strategic Planning Director

BBDO Worldwide

	Built the strongest in Russia strategic planning department. Launched more than 10 new brands, 18 business pitches win. Developed re-positioning and communication strategies, brand portfolio analyses, etc. Clients: Mars, PepsiCo, Wrigley, Gillette, MegaFon, AlfaBank, Transmark, Nidan, IKEA, Tetra Pack, and Campina. External research partners cooperation.

Director of Strategic Planning

Collaborative and highly accomplished Global Senior Insights Executive (MD, Regional President, Global and Regional Business Development Director, Global Account Director) with extensive experience in the international market research, CX, Retail Performance, DIY digital platforms, researchtech & strategic planning. Skilled at creating, transforming and growing client’s brands and businesses by harnessing the power of digital, innovative and insightful market research. Strong commercial acumen with cross disciplinary expertise working for blue-chip companies across various sectors. First class market research experience gained at Ipsos (16 years), researchtech at PureSpectrum. PhD in Psycholinguistics. Infectiously enthusiastic and inspirational leader passionate about empowering teams to deliver against stretching objectives. 
Achievements
	Increased global management consultancy sector by 58%. 
	Increased tracking and advertising research business 5-fold up to 10M€ in 4 years. 
	Grew CEEMEA communication & media research by 54% in 3 years. 
	Focused on client's digital transformation improving time and cost efficiency and sustainability.
	Launched Ipsos DIY Digital platform; new AI-based research solutions which provided unbiased, passive data to clients.

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Sergey Denisov

Elena Speer, PhD

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