https://sergei.pro/en - instead of many words. They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: https://sergei.pro/en

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix.

Sergey Denisov

Data-Driven, CX-forward Product Strategy for Corporate Venture Building - Launching & growing what’s next in Product-Led Growth SaaS | Board Member, Trustee, Chief Growth Officer | 1 Exit, 2x GM | Reforge Growth

Winner: USD 1 Mn AI Agents Global Challenge!!!

I'm product management and innovation focused; I just can't stop helping to build and launch amazing products. I have a track record of building successful ventures and leading transformative projects across global startups, working at Samsung Product Innovation Team, as EY-Parthenon ASEAN Innovation co-lead and today as founder of AIPath.

At its core, AIPath functions like DevOps for growth teams, enabling companies to run ongoing variations of product strategies, GTM motions, and competitive positioning—rapidly identifying what drives the highest impact. We are pioneering this new category of application-layer AI, integrating proprietary data enrichment with compound AI workflows to transform diligence, valuation, and strategy validation for SaaS companies. 

In my free-time, I have mentored companies and startups at 30 accelerators.

In 2015, I founded RE-PC.org, a volunteer organisation redistributing laptops to children of low-income households.

I have held a board position as co-trustee of a Singapore registered charity since 2013.

About: I’m a fifth generation Singaporean with work experience across APAC and 4 continents.

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Sergey Denisov

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