https://sergei.pro/en - instead of many words. They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: https://sergei.pro/en

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix.

Sergey Denisov

Fractional CxO in tech

Consulting on business operations and product management for scaling companies, integrating emerging technologies and AI.

𝗚𝗲𝗻𝗔𝗜: Build and deploy LLM-based automation tools for real estate agents.
𝗙𝗶𝗻𝗧𝗲𝗰𝗵: Performed in-depth market analysis on the FinTech landscape to pinpoint investment opportunities for the IFC (International Financial Corporation, part of the World Bank Group).
𝗔𝗜 𝗩𝗶𝘀𝗶𝗼𝗻: Identified and validated customer pain points for an AI computer vision cloud service, formulated a business strategy, executed go-to-market roadmap, and secured successful fundraising.
𝗜𝗻𝗘𝗻𝗲𝗿𝗴𝘆: interim Chief Revenue Officer (CRO), formulated the value proposition for electrochemical innovations, and established a go-to-market strategy.

Consultant, Fractional COO / CPO / CRO

MyCircles

At MyCircles.AI, we build LinkedIn CRM that leverages cutting-edge technology to enable fast and effective lead nurturing.

Co-Founder

Swiss Subnet

Business Strategy Advisor

Stable.com

Chief Operating Officer (interim)

FedEx

Led a team in developing a high-load back-end application to manage web traffic on FedEx.com.
Orchestrated the transformation of digital functions and the transition of key digital services.

Senior Product Manager & Program Manager

Bitfury

Established Product Management as a core function within the company, defining long-term product strategy, corporate governance, processes, and key metrics. Drove a systematic approach to product development by synchronizing organizational functions, resulting in an integrated portfolio of hardware, software, and services informed by market and competitor analysis.

Developed a strategic spin-off initiative, resulting in the establishment of Axelera AI, an AI-native hardware and software platform for edge computing.

Product Director

Product Manager

Polycom

Built Moscow EEC from scratch, elevating it to a top 3 center, surpassing Silicon Valley HQ in utilization.

Executive Experience Center Director

Microsoft

Managed product marketing activities for Microsoft Application Platform product portfolio (SQL Server, BizTalk, BI) to grow revenue and market share. Coordinates v-teams of 40+ and a $2M annual budget. Grew revenue by 40% in 2 years.

Set-up and coordinated data-driven marketing programs to drive B2B sales. Generated 900+ leads in SMB/SME segment and a $15M pipeline.

Sales Excellence Manager

LLC Internet Solutions (Ozon.ru)

Hands-on work with big-data to develop marketing insights and analytics for informed decision making in major e-commence company. Designed and implemented a product recommendation system, doubling conversion & increasing revenue by 20%.

Data Scientist

StatSoft (now part of Dell)

Consulting projects for data insight solutions in healthcare, marketing & logistics industries based on STATISTICA product.

Business Operations, Strategy, and Product Management leader with 20+ years of experience in the tech sector, specializing in driving product development and business growth. Proven track record of leading cross-functional teams and collaborating with C-suite executives. Expert in scaling companies by implementing emerging technologies in B2B to enhance efficiency, with a strong focus on data-centric domains (AI/ML, advanced analytics, data governance) and FinTech (stablecoins, payments, crypto, regulation).

Alex Perchikov

𝗡𝗼 𝗺𝗼𝗿𝗲 𝗖𝗢𝗗𝗘𝗥𝗦 𝗯𝘆 𝗬𝗲𝗮𝗿 𝗘𝗻𝗱? 𝗠𝘂𝘀𝗸 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻

Elon Musk once again sparked discussion with a bold prediction. He says that programming as a profession may disappear by the end of this year. In his view, even compilers could become unnecessary. AI would generate optimized machine code directly from an idea, without the usual stages such as writing code or undergoing reviews.

Should we take this very seriously? Probably not...
Yet, Musk has an interesting pattern. He is often very wrong about timing, sometimes by years. But at the same time, he is often quite 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝗹 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.

So it might be interesting to come back to this statement in a few years and see how close he was.

https://lnkd.in/eAjW7M9v

Chief Operating Officer || Emerging Tech for B2B (AI, FinTech, Web3) || Ex- Microsoft, FedEx, Bitfury

Open article: Elon Musk on the future of programming: ‘Coding may not exist as a profession by...’ by moneycontrol.com

Elon Musk on the future of programming: ‘Coding may not exist as a profession by...’

1st role (Head of RevOps) is in my team!
(Not sure if it’s advantage or not)

Talent Acquisition Partner | HR Generalist | Help companies find talent and build HR process

Hi there! 
Digest of open positions at CoinsPaid 👇 

🚀 Head of Revenue Operations
📍 Location: EU | remote 
👀 Full Job Description and apply at the link 👉 https://lnkd.in/eqPZg-nF

🚀 Business Development Representative
📍 Location: EU | remote 
👀 Full Job Description and apply at the link 👉 https://lnkd.in/eZQ33624

🚀 Product Data Analyst
📍 Location: CET time zone | remote 
👀 Full Job Description and apply at the link 👉 https://lnkd.in/eARgGEKe

🚀 Technology Operations Lead
📍 Location: EU | remote
👀 Full Job Description and apply at the link 👉 https://lnkd.in/ekT_GZNh

📩 Drop me a message if you're interested or apply at the link 🙌 

P.S There are more positions on our website  👉 https://lnkd.in/eV3VnduR



#FinTech #Crypto #RemoteJobs #TechLeadership #CoinsPaid #hiring 
#sales #infrastructure #techjobs

Open article: CoinsPaid jobs by jobs.eu.lever.co

When AI agents are rewarded for 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝗞𝗣𝗜𝘀, ~𝟰𝟬% 𝗮𝗯𝗮𝗻𝗱𝗼𝗻 𝗲𝘁𝗵𝗶𝗰𝘀 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲𝘁𝘆 rules to achieve their targets.

This is quite controversial. huh?
Reveals at least two things:
1️⃣ A perfect "jailbreak" vulnerability
2️⃣ A powerful insight about human management, not just AI

Turns out, KPI obsession creates the same problems whether you're managing algorithms or people. Maybe the lesson here isn't about AI at all. 🤔

𝑨𝑰 𝑾𝒐𝒏’𝒕 𝑨𝒖𝒕𝒐𝒎𝒂𝒕𝒊𝒄𝒂𝒍𝒍𝒚 𝑴𝒂𝒌𝒆 𝑳𝒆𝒈𝒂𝒍 𝑺𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝑪𝒉𝒆𝒂𝒑𝒆𝒓

A new report 𝐴𝐼 𝑊𝑜𝑛'𝑡 𝐴𝑢𝑡𝑜𝑚𝑎𝑡𝑖𝑐𝑎𝑙𝑙𝑦 𝑀𝑎𝑘𝑒 𝐿𝑒𝑔𝑎𝑙 𝑆𝑒𝑟𝑣𝑖𝑐𝑒𝑠 𝐶ℎ𝑒𝑎𝑝𝑒𝑟 from Princeton and Harvard researchers (one co-authored 𝐴𝐼 𝑆𝑛𝑎𝑘𝑒 𝑂𝑖𝑙) makes a case worth paying attention to, even outside the US.

𝑻𝑳;𝑫𝑹: 𝑨𝑰 𝒂𝒍𝒐𝒏𝒆 𝒘𝒊𝒍𝒍 𝒏𝒐𝒕 𝒓𝒆𝒅𝒖𝒄𝒆 𝒕𝒉𝒆 𝒄𝒐𝒔𝒕 𝒐𝒇 𝒍𝒆𝒈𝒂𝒍 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔.

Three barriers explain why.
1️⃣ 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧
In the US, Unauthorized Practice of Law rules expose AI legal products to lawsuits. LegalZoom was sued for automating trademark documents. Upsolve was sued for training volunteers to help with debt cases. AI could handle many of these tasks. The law often blocks it.

2️⃣ 𝐓𝐡𝐞 𝐚𝐫𝐦𝐬 𝐫𝐚𝐜𝐞
This is the strongest point. In an adversarial system, if both sides get more productive, the advantage cancels out. When discovery went digital, costs were supposed to fall, instead, lawyers started flooding each other with more documents to raise the opponent's review costs. AI makes this easier. More briefs, more arguments, more noise. The output grows. The outcome often stays the same.
I see it already. I once sent three clear arguments to settle a dispute. Twenty minutes later: ten AI-generated counterarguments that looked solid but avoided the core issue. The client was pleased, their lawyer fought hard. But did it move us closer to a resolution?

That distinction matters. 𝐎𝐔𝐓𝐏𝐔𝐓𝐒 are documents produced. 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒 are results for the client. AI excels at the first. Clients pay for the second.

3️⃣ 𝐓𝐡𝐞 𝐡𝐮𝐦𝐚𝐧 𝐛𝐨𝐭𝐭𝐥𝐞𝐧𝐞𝐜𝐤
Even if AI drives task costs to near zero, judges still need time, courts are already overloaded, and litigation volumes could grow 2–5x according to the authors. Lower cost per task doesn't mean lower total cost for the system.

𝐖𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐡𝐞𝐥𝐩: regulatory sandboxes (Arizona and Utah are already experimenting), more judges, AI-supported arbitration, and procedural rules that limit adversarial escalation.
AI will change legal work, that's obvious! The real question is whether it improves outcomes or just inflates outputs.

📣📣📣
𝐻𝑜𝑤 𝑎𝑟𝑒 𝑦𝑜𝑢 𝑢𝑠𝑖𝑛𝑔 𝐴𝐼 𝑖𝑛 𝑦𝑜𝑢𝑟 𝑙𝑒𝑔𝑎𝑙 𝑤𝑜𝑟𝑘? 𝑅𝑒𝑎𝑙 𝑟𝑒𝑠𝑢𝑙𝑡𝑠, 𝑜𝑟 𝑚𝑜𝑠𝑡𝑙𝑦 𝑚𝑜𝑟𝑒 𝑝𝑎𝑝𝑒𝑟?

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Sergey Denisov

Alex Perchikov

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The Battle

Sergey Denisov

Alex Perchikov

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Perchikov's LinkedIn Performance

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