audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

12 mistakes that cost you deals:

Cigul

A digital design agency with over 30+ top designers, developers and creatives. 10 years of experience delivering exceptional results for clients.

Chief Executive Officer

Upwork

👑 I have been working with top tier client via Upwork contract ✅ platform services and looking for the next big remote position. Worked with top startups valued combined at $7M such as CryptoMok, Egantly, Blobsi, Again, Bushpa, myHarry, Because and more.

✅ Complete UX and Product Strategy Creation
✅ Created Hifi Mockups and Complete Design Systems
✅ Pitch Decks, Marketing Material and UI Components
✅ Developer Guidance and Integrations
✅ Websites, App and Product ( Specialized support for Startups)

Senior Product Designer

5four Digital 

Full Time Remote Position, Worked with amazing portfolio of clients delivering high quality work.
🧪 Designed sitemaps, user flows and UX personas
🧩 Conducted user research and creating mood boards
🧵 Created low-fidelity wireframes and sketches
🎨 Created brand guidelines, brand identities and design systems
💎 Created Webflow templates for marketplaces
🔮 Designed High-fidelity mockups and visuals for web clients

UX & Digital Designer

Digi9 Creative

Worked as a Product Designer for a portfolio of Clients across the World.
🏆 Illustrating design ideas using storyboards, process flows and sitemaps
📁 Designing graphic user interface element & design systems
📤 Build page navigation buttons and search fields
🪓 Develop UI mockups and prototypes that clearly illustrate how sites functions
🔍 Conduct layout adjustments based on user feedback
📘 Adhere to style standards on fonts, colors and images

UI UX Designer

2 Dam Creative Pty Ltd

💬 Developed intuitive, usable and engaging interactions and creative designs 
💥 Solved briefs using contemporary, creative conceptual design skills
🧱 Constructed and maintained technical project specifications and design flow charts
🕓 Researched, evaluated and proposed software/project/website needs
🏅Wrote and maintained program code to meet system requirements
🌐 Developed websites using CMS such as Wordpress, Joomla and Squarespace.

User Interface Designer

Vodafone

User Interface Designer Intern

$100M+ in Clients Revenue with High-converting Landing Pages, Websites, and Apps | Founder of UIFry & Xeon Agency ($1.2M/Y) 👉 DM to work with me!

Founder of Cigul. My journey from a freelancer to an agency owner generating $1.2M per year has been an exciting adventure filled with learning and growth.

My Story:

Back in 2014, I went to Australia for my bachelor's in IT. Despite the formal education, I realized that real-world experience was where the true learning happened. After working with top-tier agencies in Australia for three years, I moved to New York in 2021.

I began my freelancing journey as a UI designer in 2018, leveraging platforms like Upwork and Fiverr. Through dedication and strategic efforts, I built my solo service business and started making $100K/year within 12 months. By 2020, the workload had increased significantly, prompting me to hire my first full-time employee. 

Today, Cigul boasts a team of 40+ exceptional designers, helping us generate $950K/year in the UI/UX and Web Design domains. Additionally, I grew my Instagram community to over 50K followers in just six months at @zeeuiux.

Why Work with Me?

- Proven track record in generating $100M+ in client revenue
- Expertise in creating high-converting landing pages, websites, and apps
- High-speed delivery - just take 24 hours to a website

Let’s Collaborate: Whether you’re looking to transform your digital presence or need guidance in the UI/UX field, Cigul here to help. Connect with me via DM or email at work@szeeshan.com.

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