audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

12 mistakes that cost you deals:

VP Performance Coaching

As a Certified High Performance Coach, I help leaders optimize their mindset, habits, and influence for high performance through personalized one-on-one coaching using science-based tools and strategies.

Coach

Morgan Stanley

In addition to a full-time role:
• Core member of Race and Ethnic Diversity (RED) employee network group under Career & Development stream.
• Member of Women in Tech (WIT) employee network group. 
• Other volunteering, such as facilitating #IAMRemarkable workshops at the office, speaking on DE&I panels, and external volunteering with Le Chaînon women's shelter.

Technology Associate

Analyst - Reliability & Production Engineering

Certified High Performance Coach | I help overworked high achievers start living an extraordinary life. | Ex-Morgan Stanley | I write about high performance living & productivity

World-class results shouldn’t cost your health, relationships, or sanity. I help leaders prove that every day.

I’m a former Morgan Stanley tech professional turned high-performance coach, having guided 50+ leaders across 10 countries to scale their impact without burnout. 

Now, as I finish my MBA at HEC Montréal (S25) — highlighted by several case-competition wins, merit scholarships, and Valedictorian title — I’m ready for my next chapter.

My edge? A rare blend of:

1. Financial & tech fluency  → 5 years in investment banking tech, a BComm in Finance, CFA Level I, plus SQL, Power BI, financial modeling, and agile project management.

2. Entrepreneurial edge  → Built a coaching practice from zero, coached entrepreneurs, and advised early/growth-stage startups on GTM and ops, bringing the hustle, empathy, and frustration tolerance of a founder.

3. Leadership & coaching science  → Certified High Performance Coach applying research-backed frameworks to build habits and mindsets that actually stick. 

What I do best:

→ Untangle complexity
→ Bridge vision and execution
→ Fuel sustainable performance

What I’m looking for next: 

→ Collaborate with brilliant people
→ Build impactful solutions
→ Continue my growth

If you're seeking a leader who brings high agency, adaptability, and a deep sense of curiosity — I'd love to connect.

Valeriya Patrei

This week was a special one.

I officially became a three-times Certified High Performance Coach 🎉

(𝘙𝘦𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘦𝘷𝘦𝘳𝘺 2 𝘺𝘦𝘢𝘳𝘴, 𝘢𝘯𝘥 𝘳𝘪𝘨𝘩𝘵𝘭𝘺 𝘴𝘰.)

Every single time, I walk away with new insights, deeper clarity, and renewed purpose.

Especially on what it truly means to be a great coach:

𝟭. 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗮𝗰𝗵 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘆𝗼𝘂𝗿 𝘄𝗮𝘆 𝗼𝗳 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴

Because achieving new goals requires new habits, and new habits require a mindset that supports them.

A great coach helps you uncover the hidden beliefs and stories that have guided your actions thus far and transform them into ones that move you towards your goal.

𝟮. 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗮𝗰𝗵 𝗶𝘀 𝗮 𝗺𝗮𝘀𝘁𝗲𝗿 𝗼𝗳 𝗲𝗻𝗲𝗿𝗴𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

Coaching is an influence process. The client influences the coach, and the coach influences the client. 

A great coach first learns to self-regulate and manage their energy. Then, they guide the client to develop that same mastery. 

Because no one rises to the level of their goals, they fall to the level of their energy. 

𝟯. 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗮𝗰𝗵 𝗲𝘅𝗽𝗮𝗻𝗱𝘀 𝘆𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴

Not by digging into the past. 
But by showing you how many different ways there are to move forward.

A great coach keeps the conversation present and future-focused, always aligned with where you want to go.


And this week, I had the privilege of learning alongside coaches with 20+ years of experience.

→ I witnessed what true mastery looks like
→ I felt proud of how far I’ve come on this path
→ I gained powerful clarity on the next level I’m stepping into

The CHPC community is truly something special.
So much wisdom. So much heart. So much excellence.


And these principles?

They’re not just theory; they’re the fuel behind real transformation.

They’ve helped my clients launch new businesses, earn promotions, and step into powerful leadership roles.

And for me, they’re the very reason I was able to build my business, coach leaders across 10+ countries, and graduate as Valedictorian of my MBA cohort.

Because high performance isn’t luck, it’s the result of habits. 👏
Habits you can learn, practice, and master.

So, if you’re ready to reach your next level in your life and career…
I’m currently enrolling 4 new clients into my 12-week High Performance Coaching program. 

Message me to book your first call.

#HighPerformance #Coaching #PersonalDevelopment

Valeriya Patrei, MBA

Leadership and High Performance Coach & Consultant

taplio

The Battle

Seha Okudan

Valeriya Patrei

Followers

Posts

Engagements

Likes

Performance ScoreSeha Okudan's LinkedIn Performance

Performance ScoreValeriya Patrei's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Seha Okudan

Valeriya Patrei

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seha Okudan's LinkedIn Performance

Performance ScoreValeriya Patrei's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSeha Okudan's LinkedIn Performance