audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

12 mistakes that cost you deals:

I turn founders into impactful writers so they can attract ideal clients.

In 2016, I joined the Slovenian Armed Forces and started training to become a military pilot.

After 3 years, I decided to walk away from what was supposed to be my dream job and start from scratch.

From 2019 to 2022, I worked in performance marketing, helping 20+ brands scale through paid ads and marketing strategy. 

For the past 2 years, I’ve been working behind the scenes as a ghostwriter, helping founders create LinkedIn content that reflects their expertise and positions them as authorities.

Outside of work, I’m into endurance sports. 7× Half Ironmans (and counting). It’s been a big part of my life, and it shaped how I approach everything.

If you are interested in growing your B2B business through content, DM me 'content' and let's chat.

Nejc Jamscek

I've learned that if you want 'freedom' in your work, you need to have a high level of agency. 

I’ve been working in the marketing & content space for the last 6 years, and it fits nicely with how I like to work.

But you need to take ownership.

You need to take initiative and solve problems as they come without expecting someone else to tell you every little detail of what to do and when. 

You need to take accountability and get things done. This is how you build trust with people you work with.

You make decisions, you make mistakes, you correct them, you own everything from bad to good.

Once you understand that, you start to experience true autonomy in your work. And if your work is some sort of creative type, you need freedom. Creativity needs freedom with constraints (you set those by yourself).

If you wait for someone else to solve your problems, you'll never have a sense of freedom and you'll always need to do exactly what someone else is telling you to do.

I help B2B founders grow their opportunities with content. Content Strategist & Endurance Athlete. 8x Half Ironman & 1x Full∙Ex-Military∙Ex-Pilot

Creating content for multiple people is hard.

But it gets easier once you think systematically.

For me, that means extracting the max out of every insight and this is exactly how I create for clients.

I don’t like to use an idea once and throw it away, instead, I squeeze everything out of it.

One strong concept can be:

- Reframed from a new angle
- Turned into a different framework
- Repurposed into a graphic or visual
- Broken down into multiple micro-ideas

Over time, you end up with a few core ideas that you repeat in different ways again and again.

This makes the work easier, more structured, and more predictable, which are the things I like the most.

Repetition creates a certain perception in people's minds.

I like to structure my days in this order:

1. Creative mode first
2. Reactive mode second
3. Switch off third

You need time to think before the world starts asking for your attention (before Slack, notifications, and everyone else pull your brain into 15 directions).

That’s why I protect the first part of the day like nothing else. It's the window where you create without any noise, where you think/ideate and where your brain isn’t contaminated yet.

After that, I move through the reactive stuff.

If you flip the order and start your day reacting before creating, you’ll stay busy and feel behind (drained).

Creative first. Reactive second.

taplio

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taplio

The Battle

Seha Okudan

Nejc Jamscek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seha Okudan's LinkedIn Performance

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Performance ScoreSeha Okudan's LinkedIn Performance