audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

12 mistakes that cost you deals:

One trusted and skilled creative partner who wants you to succeed. Clients in 🇺🇸 and 🇬🇧. Sharing my valuable lessons and experiences.

My journey into entrepreneurship and skill-building began when I was 11, growing up in a city of 16,000 people in Northern Europe. Not because someone told me to, but because I was genuinely curious. What began as experiments with side hustles and content creation turned into a lifelong pursuit of learning, serving, and building. Over the last 14+ years, I have taught myself everything I know. Through trial, failure, and relentless improvement.

From creating and editing YouTube videos to even building an online community for thousands around shared interests when I was 14, every step was driven by curiosity and a desire to offer value. Leading and promoting game servers, learning the dynamics of digital platforms, and finding ways to bring people together.

That early start gave me an edge: not just in technical knowledge, but in emotional intelligence, strategic thinking, and the ability to truly understand what people need. I've had the honor to work with clients ranging from emerging startups to 7-8 figure businesses and respected influencers worldwide. I care deeply about helping people and businesses win. Freeing up their time by solving real problems and elevating their online presence.

Besides that, my digital presence has grown steadily over the years. Built not on trends or collaborations, but on consistency, clarity, and care. What started on Instagram has reached over 35,000 followers, with LinkedIn now approaching 20,000 followers. Across platforms, more than 60,000 people are part of this awesome journey. Drawn not just to the content, but to the values and vision behind it.

Today, I'm still building. Still solving. Still sharing what I've learned with others. Alongside client work, I'm laying the foundation for a new global community. A space rooted in service, legacy, and long-term thinking where people don't just grow their businesses, but also become better people.

I have always believed in practical solutions, long-term relationships, and the kind of innovation that starts small, even if it takes more time to achieve. The future? It's still unfolding. But the mission stays the same: to serve, lead, and build something worth passing on. Something that makes our lives better collectively.

If you're curious about the experience my clients have had working with me, feel free to explore the recommendations below. Changing the world. One decision, one person, one legacy at a time.

📍Representing global markets (USA/UK/UAE/Canada), currently living in Europe.

Marty Wallwood

No matter what happens, I will figure it out.

That mindset alone can take us far. Why?

Because our journey will take us through 
many challenges we don't really expect.

We are working on something awesome,

Things are going well and making progress,

Then, surprise! Another challenge appears.

The truth is that we never really know what 
gets in our way when we work on our goals.

We can have a plan and follow our vision,

But we also need to be ready for more,

Those uncertainties that will surprise us.

And that's when our mindset helps us to 
stay calm and start looking for solutions.

And the sooner we can find that solution,

The sooner we can move to the next thing.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Consistency is something we need to win,

But it's also the hardest thing to achieve.

And quite often, we will realize the role it 
plays when we take our first step forward.

We'll understand what consistency takes,

And how hard it can be to stay consistent.

That's also why we need to think about how 
we can make it easier to achieve over time.

And one good way is to start with habits.

Figure out which habits you need to build,

So you can stay consistent and progress.

Sure, those might seem like small steps we 
take, but those steps help us to grow more.

And over time, all those habits will be built,

Helping us to stay consistent and grow.

Keep showing up every single day too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Uncertainty is something that seems scary,

And sometimes, we even want to avoid it.

Because it's easier to stay in our comfort 
zones, where everything is familiar to us.

But we all know growth and good things...

They happen when you leave that zone.

When we experiment and start exploring.

Taking one step after another outside our 
comfort zone while also figuring things out.

Of course, leaving that zone can be difficult.

That's why we must start with small steps.

The more we take them outside that zone, 
the more we get used to exploring things.

Then, our comfort zone keeps expanding.

And we keep learning some great lessons.

So take the step, see what you can learn.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

We will meet new challenges and struggles,

And they can be the best part of our journey.

Because all those challenges and struggles 
come in our way for a reason - to educate.

Every journey offers different challenges,

Because everyone's journey is different,

But everyone has to learn from them all.

Those challenges we meet can often show 
us something we still have to work on more.

They are almost like our mentors telling us:

Hey, here's something you should improve.

And facing challenges is one great way to 
learn some new skills you don't have yet.

Because they could quite often be the skills,

You might need for other challenges later.

Face them, see what those struggles offer.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Everyone wants to experience good days,

But we have to be ready for bad days too.

Because both good and bad days are two 
sides of the same coin, they exist together.

And both of them teach us something new.

If every single day we have is always great,

We forget quickly how great they really are,

And then we start taking them for granted.

But sometimes we need those bad days to 
remind ourselves how good we really have it.

And then, we can push through them again,

Learn from them, and enjoy the good ones.

Every single journey has both of them, and 
we all walk through those ups and downs.

They make our journey more interesting,

And remind not to take things for granted.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

But the question you need to ask yourself:

Which one would you like to be to yourself?

Of course, there are moments when you're 
the one who has to push yourself forward.

Who says it's time to get up or take a step.

Who won't give up when facing challenges.

The truth is, finding that balance between 
both sides is something that can work best.

So we know when to celebrate small wins,

And when to push ourselves a little more.

Because that balance between both sides 
helps us to adjust when it's really needed.

By the end of the day, those are our goals,

And nobody else will achieve them for us.

We need to show up for ourselves daily.

So figure out when to be your own friend 
and when to test your current limitations.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Your progress is about the results you get,

Not about the number of hours you work.

Because it's the results that help you to 
achieve the things you have dreamed of.

So we need to change what we focus on:

Instead of just tracking how much we work,

We also need to start counting the results.

Are you completing the tasks that help you 
achieve your goals? Or, just staying busy?

Our goal should be to move forward daily,

Not walking in circles, thinking we're growing.

So it comes down to those priorities we set.

And if we can do some things in 2 focused 
hours, we spend 8 hours on them instead?

Work smart and always measure progress.

Give your energy to the things that matter.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Setbacks and failures exist in every journey,

And we don't always know when they come.

Besides that, predicting the moment those 
setbacks come is a waste of our time as well.

We must spend our time and energy wisely.

So the best thing we can do for ourselves:

Preparing for those setbacks beforehand.

And that preparation begins with our own 
mindset and how we see setbacks today.

You can't always directly control them all,

But you can do something much better:

Control how you respond to all setbacks.

Because your response is something you 
control, and controlling that brings change.

And the changes can be powerful enough,

To change the thing you wanted to change.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Instead of thinking about your perfect plan,

Choose a direction before you take action.

Because that direction becomes your WHY, 
and you will also build everything around it.

From there, you start gaining more clarity.

With every step you decide to take forward.

And keep figuring things out more and more.

Sometimes, we don't start because we think 
we need to know every step, we really don't.

We must start walking and walk far enough,

So we can see what the next step looks like.

So when you find yourself thinking about 
perfection, move your focus to progress.

Don't be afraid to start with what you know.

Adjust as you grow and learn as you go too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Just because you don't see progress now,

It doesn't mean progress is not happening.

Great things always take time, and we need 
to make sure we are giving them that time.

And also, that we give ourselves the time.

To experiment. To explore. Try new things.

Because that's how you can discover what 
works best and how to achieve your goals.

Everyone's journey is different in its own way,

And what works great for someone else,

Might not always work the best for us.

So every time you find what works, you 
achieve another small and great win.

Those small wins help you to grow more,

Even if you don't see changes right away.

Remember: it's happening, but slowly.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Have you ever felt this when doing things:

The less you force, the more you achieve?

Because we can fully focus on the things 
that matter when we don't force ourselves.

We often say: "I have to do those things."

But when you say: "I get to do the thing",

And then just take the next step forward,

It seems much easier to achieve all those 
things we wanted or complete our tasks.

That's why our approach often matters.

It's not just about us taking action daily,

But also about how we feel when doing it.

Negative thinking can make it much harder 
for us to achieve goals and complete tasks.

Positive thinking often does the opposite.

So change how you approach your goals.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

taplio

The Battle

Seha Okudan

Marty Wallwood

Followers

Posts

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Performance ScoreSeha Okudan's LinkedIn Performance

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taplio

The Battle

Seha Okudan

Marty Wallwood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seha Okudan's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreSeha Okudan's LinkedIn Performance