audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

12 mistakes that cost you deals:

Marketing & AI | Brand & Business Unit Director @ P&G | Leading Teams | Growing Multi-Million $ Brands

Marketing Director @ P&G | Follow For Marketing & AI Content | Keeping You at The Leading Edge of Brand Building | Get Ahead of The Game With ‘The Marketing Advantage’ Newsletter

Brand Builder with 16+ years of experience. 

AI / digital marketing expert and enthusiast.

I share content to help you on your Marketing & AI journey. 


My views / endorsements are my own and do not reflect those of my employer. 

Jonathan Parsons

By 2026, AI literacy will be as essential as digital literacy.

The employees who thrive won’t just use AI — they’ll understand it, shape it, and collaborate with it.

We’re entering an economy where human value shifts from doing tasks to designing systems and the people who’ll stay relevant are the ones learning these skills now.

Here are 7 AI skills every employee will need by 2026 👇

1️⃣ AI Literacy — know the fundamentals of how it works.
2️⃣ Prompt Crafting — communicate with machines effectively.
3️⃣ Tool Integration — embed AI into daily workflows.
4️⃣ Data Interpretation — turn insights into strategy.
5️⃣ Ethical AI Use — protect trust, privacy, and brand reputation.
6️⃣ Creative Collaboration — think with AI, not against it.
7️⃣ Change Resilience — keep evolving as the tech does.

(And if I could add an eighth, it’s curiosity — because every breakthrough starts there.)

#futureofwork #learning #careers

Marketing Director - Clinique | AI Leader & Advocate | Brand Builder

7 AI Skills To Need To Have in 2026

Overwhelmed by AI tools? I hear you... 🤯 

Here's the thing nobody tells beginners: you don't need to try everything.

I spent months testing dozens of AI tools before figuring out what actually mattered. 

So I've mapped out the main categories and the tools I'd actually recommend within each. Not comprehensive. Just practical.

The categories that matter:
- Writing & Content – ChatGPT for long-form, Claude for analysis, Jasper for marketing copy

- Visual Creation – Midjourney for concepts, Canva AI for social graphics, DALL-E for quick generation

- Video & Audio – Descript for editing, ElevenLabs for voiceovers, Runway for effects

- Research & Data – Perplexity for web research, Julius AI for data analysis, Consensus for academic papers

- Productivity – Notion AI for notes, Otter.ai for meetings, Zapier for automation

- Marketing – Copy.ai for ad copy, Lately for social content, Surfer SEO for optimisation

Here's how I'd start if I were doing this again:

1. Pick ONE category that solves your biggest time drain
2. Test the free version for 2 weeks
3. Track time saved vs. time invested

The goal isn't to master every tool. It's to find 2-3 that genuinely improve your workflow.

Which category would solve your biggest headache right now? 

Drop it in the comments 👇 

#MarketResearch #AITools #MarketingStrategy

Marketing Director, Clinique | AI Leader & Advocate

Most people think AI is overwhelming.
But when used right, it actually gives you less to do.

Here’s how to spend just 2 hours each day using AI to:

- Hit inbox zero
- Speed up campaign planning
- Generate creative assets
- Track competitors
- Report results in minutes

If you’re a marketing leader, save this.

♻️ Share this post with your network

✅ Follow me for more AI and marketing insights

ChatGPT Vision is a Game-Changer for Marketing! 🚀

Here's 10 Powerful Ways You Can Use It To Supercharge Your Marketing Efforts.

Want the free PDF Guide?

1️⃣ Follow Me
2️⃣ Like this Post 👍🏻
3️⃣ Comment 'VISION' below and I'll send you the link!

Share your own ideas and use cases in the comments below! 👇

#artificialintelligence #ai #marketing #chatgpt

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