audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Sales is stressful.
Turkey built an industry around it.

Every job is stressful. 

I get that.

But the stress of a salesperson is different.

𝗬𝗼𝘂 𝗳𝗮𝗰𝗲:

- Pressure
- Rejection
- Judgment
- Uncertainty
- Expectations

Still not convinced?

Every deal can die last minute.
Every “maybe” keeps your mind busy.
Every quota resets the clock.

𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

-Detach from outcomes
-Handle rejection calmly

Don't lose your hair.

If this was your reality in 2025, I’ll see you in Istanbul this year.

I'm sure Turkish Airlines can help. 😅 

Jokes aside, what part of sales stresses you the most?

--
Inspiration: Tosin Jan

Building Outbound & RevOps systems for B2B companies

Prospects hate to give bad news.
(And it costs you time)

They don’t reject you.
They delay you.

They hope the problem fades.
They hope you stop following up.

Most sellers miss this.

You chase wrong deals for months.

Hoping to get positive news.

Bad discovery hides the truth.

One "I'm interested." costs you months.

𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:
-Get to “no” fast
-Pressure-test intent
-Disqualify with care
-Learn to walk away early

Money is in the follow-up. That's 100%

Not in chasing the wrong deals.

Bad news early saves months.
Good sales feels honest.

Agree or disagree?

Video Credit: @sales_humor /Instagram

BANT is outdated.
Here’s why 

BANT is a sales qualification criteria. 
Budget, authority, need, timing. 

Especially if it is outbound, the budget is rarely allocated for outbound as an example.

Last week, I saw someone in my network say,
 “BANT is the key to winning deals.”

Coming from an Enterprise C level, you'd believe.

Maybe 10–15 years ago, it was a silver bullet.

Today? 
Buying processes are no longer as simple as they used to be.


BANT is problematic because:

1️⃣ 𝗜𝘁 𝗶𝘀 𝘁𝗼𝗼 𝘀𝗲𝗹𝗹𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱

BANT was built for sellers, not for buyers. 
Buyers don’t want to be qualified for you
They want to be understood by you.

2️⃣ 𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗿𝗮𝗿𝗲𝗹𝘆 𝗹𝗶𝗻𝗲𝗮𝗿

Buyers move in and out of priorities fast.
Your job is to show impact and move the solution up in the list.
Not learning if it's the right time.
It is rarely the right time.

3️⃣ 𝗕𝘂𝗱𝗴𝗲𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝗮𝗿𝗹𝘆

If there’s real pain, the budget appears.
If there’s no pain, no number will matter.
Show how much their pain is costing them.

4️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗱𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱

Usually, there’s no single decision-maker anymore.
Users, champions, legal, finance, etc.

Modern frameworks, such as MEDDPICC, shift the focus from qualification to alignment.

But religiously following a framework is a mistake.

Sales involve psychology and emotions.

Never forget that.

How do you qualify prospects?

Build quality lists.
(Or outbound fails.)

Outbound is harder now.

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲:

-Good offer
-Great copy
-Reliable infra
-Warmed up emails

None of this works if three things are wrong.

- Bad timing
- Wrong people
- Old contact data

You waste time.
You hurt deliverability.
You miss opportunities.

𝗣𝗿𝗼𝘀𝗽𝗲𝗼 𝗳𝗶𝘅𝗲𝘀 𝘁𝗵𝗶𝘀:

1️⃣ Pick intent that matters
2️⃣ Build pre-verified lists
3️⃣ Find real decision makers
4️⃣ Sync natively with your sequencer
5️⃣ Launch without cleaning chaos

I was part of the Prospeo V2 beta program, tested with one of my clients, and we LOVED it. (thanks for inviting me, Matthew!)

It did what outbound tools should do.

No hacks. No patchwork.

𝗦𝗼𝗺𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀:
99% contact data accuracy, up to 30% call connect.

That changes outcomes.

If lists are weak, outbound dies.

Check out Prospeo.io V2, you won't regret it.

----
PS: Clay ranks Prospeo as the most accurate data provider. Not a surprise.

Sales is easy.
(is it?)

"If the product is good, it'll sell itself."

Ok, fair enough.

If you're not in sales, it is easy.

- You send a message
- Book a meeting
- Send your pitch deck
- Impress with your product
- Send the quote
- Get the money

Oh, sometimes they even come to you to buy!

If you're on the buyer side, it is even easier to say it is easy.

"They just show the product, send a quote, anyone can do it"

But here is the part they don't see:

- You get rejected every day
- You lose deals to competitors
- Prospects ghost you after 4 calls
- Legal stalls your contract for weeks
- Champions go silent before signing

Competition is bigger than ever.
Everyone is building fast now.
Buyers have more power than ever.

Sales isn’t easy.

It just looks that way when it’s done right.

What part of the job do people underestimate the most?

The biggest sales mistake is simple.
(but still overlooked)

Talking too much about yourself.

Everyone knows this.

Some still forget it.

𝗡𝗼𝗯𝗼𝗱𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁:

- Your offer
- Your service
- Your product
- Your new feature
- How great you are

𝗧𝗵𝗲𝘆 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴:
Does this help me hit my goals?

You learn that by talking less and by asking clear questions.

Sales gets easier when it is about them.

Not you.

Agree or disagree?

Selling a no-product market fit SaaS?
It is not a sales job.

It is a founder job without equity.

In those companies, your role is not just closing.

𝗬𝗼𝘂 𝗮𝗹𝘀𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼:

- Find the real ICP
- Fix weak positioning in live calls
- Turn vague value into clear outcomes
- Surface feedback no one wants to hear

You'll face blockers that kill deals before they start.

Especially if you're working with a founder who loves the product.

They're going to blame you when you can't sell.

They’ll defend features.
They’ll call it a “sales problem.”
They'll call prospects stupid for not getting it.

Sellers can't sell a product nobody needs.

Only the founder can sell to his/her network.

Sellers don’t fail here.

The product does.

Is your problem a “sales problem” or a product problem?

Sales sucks.
(It is true.)

Closing, prospecting, the whole thing sucks, too.

- You’re ghosted after a “great” call
- Quota pressure eats at your sleep
- You’re rejected 13 times before lunch
- People assume you’re pushy before you speak

All true.

The worst part? 

Some people see you as order takers.

Send email → show product → send quote → done

But here’s the thing.

It’s also a life skill.
There’s no way around it.

Start shifting your perspective.

Because it is also awesome:

- It can get very lucrative
- You meet cool people every day
- You get paid to solve real problems
- It’s the fastest path to building a business
- You build grit that most jobs will never teach
- You learn to read people better than a therapist

Most people can’t handle both sides.

But if you can?

Sales will change your life.

Be honest, do you love it or hate it?

Just "do more” is lazy manager advice.
Here's why:

Just do "do more" is a lazy manager advice.

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople

5 worst sales discovery questions:

Outbound is changing.
Before 2019, spray & pray worked.

Send thousands of generic emails → get leads.

𝗕𝘂𝘁 𝘁𝗵𝗲𝗻 𝗶𝘁 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘄𝗼𝗿𝗸𝗶𝗻𝗴:

- Deliverability got stricter
- Prospects got smarter (sales methods)
- Email channels got flooded

Now, in 2025, we can create high-quality emails in bulk.
With AI.

And yes, it still works for now.
(If your deal size is small + TAM is huge.)

You can also have the best cold email infrastructure.

𝗕𝘂𝘁 𝗺𝘆 𝗼𝗽𝗶𝗻𝗶𝗼𝗻:
It is getting easier to create mass email campaigns,

So history will repeat itself.

-Buyers will get “immune”
-ESP rules will tighten (even more strict)

Even good emails will start to see fewer replies.

For me, sending mass messages isn’t sales. It is a form of marketing. And it’s starting to look a lot like paid ads, only through inboxes.

I think email service providers will regulate and monetize it pretty soon.

LinkedIn avoids spam as much as possible with InMail ads, Sales Navigator credits, message limits, and verifications.

What are your thoughts?

How are you future-proofing your outbound?

-
𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗺𝗲:

Signal-based, hyper-relevant, multichannel approach. 

8-13 step sequences - 40-50 business days.
(cold call, LinkedIn, email)

And leveraging referrals, my network, and multithreading when/if needed.

Sales skill is a life skill.
(not just for more revenue)

Sales is not just a revenue skill.

It can help you:

- Negotiate better pay
- Build trust with people
- Sell ideas to your team
- Get buy-in from your boss
- Handle rejection with grace
- Build better personal relationships

Most importantly:
It helps you communicate with intent.

You can be a teacher, designer, engineer, or founder.

You’ll always move faster if you know how to sell.

Investing.
Copywriting.
Communication.

All life skills.

What life skill paid off most for you?

“Do you have a budget?”
(don’t ask this)

Yes, budget matters.
Every sales framework says so.

But asking it directly is lazy and self-serving.

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Outbound:

No one has a budget for something they just heard about. They didn’t plan for you. They didn’t ask for you.

So the answer is probably “no”, even if the pain is real.

2️⃣ Inbound:

Asking about budget too early kills momentum. You turn discovery into a price check.

𝗠𝘆 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲:
If there is a big pain, a budget can be found.

---

Asking “Do you have a budget?” is really asking:

“Do you have money for me?”

𝗜𝗻𝘀𝘁𝗲𝗮𝗱:

“Why hasn’t it worked?”
“Who is affected by this?”
“What have you tried so far?”
“What happens if this stays unsolved?”
“What does success change for the business?”

𝗧𝗵𝗲𝗻 𝗮𝘀𝗸:

“What priority would this have if it worked?”
“How do you usually fund problems like this?”
“Who would need to be involved to move forward?"

When the pain is clear, the budget becomes a logistics problem.

Budget is usually the outcome of good discovery.

How do you uncover budget without asking for it?

Objections are opportunities.
Many feel bad after an objection

I was like this back in 2018.

Telling myself:
"Not going to happen again."

I was terribly wrong.

You should feel good about objections.
They help you close.

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗺𝗲𝗮𝗻:

-Real interest
-Serious buyer
-Active thinking
-Risk awareness

Gives you a chance to discover more.

And SOLVE.
(or disqualify fast)

𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘀𝗰𝗮𝗿𝗲𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲:

Asks nothing
Shows no concern
Says "great product
Says yes to everything

I learned this two months later. A prospect said they would buy. - “100% sure.”

Then they vanished.

Waste of time...

Handle objections well.

This gives you a chance to solve. Or disqualify fast.

Focus on better-fit clients.

Agree or disagree?

Ideas are worthless.
(until someone pays for it)

Building products is easy now.

Every day, we see a new SaaS project.

“Let’s build first. We’ll sell later.”
“People loved the idea.”

That is how you burn resources.

Selling is the only real validation.

7+ years in B2B sales.
One failed micro-SaaS.

Almost nobody told me that my product/idea is bad.

𝗬𝗼𝘂'𝗹𝗹 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗵𝗲𝗮𝗿 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴:

1️⃣ Sounds like a great idea, we'll consider it when you build the product.
2️⃣ We'll subscribe when it is ready!
3️⃣ We'll try it once it is live!

None of this is validation.
None of it is good news.

Because people hate to give bad news.

𝗠𝘆 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗶𝗼𝗻?
Make people take their credit cards out in advance.

Is it easy? Absolutely not.

This is why you can ask people to make small commitments first.
(Waitlist, for example)

Yes – people can buy later too, but that’s a big risk.

You might waste your time, energy, and resources.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿:
Money is proof. Everything else is just talk.

If the money is not in your account, there is no deal.

If you don't have any sales before building;
Don’t build it.

How do you get real commitments from prospects?

What is one thing AI will never be able to do? 
(In sales)

Marketing & AI | Brand & Business Unit Director @ P&G | Leading Teams | Growing Multi-Million $ Brands

Marketing Director @ P&G | Follow For Marketing & AI Content | Keeping You at The Leading Edge of Brand Building | Get Ahead of The Game With ‘The Marketing Advantage’ Newsletter

Brand Builder with 16+ years of experience. 

AI / digital marketing expert and enthusiast.

I share content to help you on your Marketing & AI journey. 


My views / endorsements are my own and do not reflect those of my employer. 

Jonathan Parsons

This AI stack saved me 40+ hours this month.

But here's what I've learned after 12 months of testing every AI tool that crosses my desk.

Most marketing teams are doing it wrong.

They're using tools in isolation. Research in one place, content creation in another, visuals somewhere else entirely.

Then they wonder why they're still working late.

The breakthrough came when I stopped thinking about individual tools and started thinking about workflow.

Each tool feeds into the next → Research flows into strategy, strategy flows into content, content flows into visuals.

It's not about having the "best" AI tool. It's about building a system where everything connects.

Anyone else building connected workflows like this?

What's working for you? Drop a comment.

Found this useful?

- Share this post with your network ♻️
- Follow me for more marketing and AI insights ✅

Marketing Director - Clinique | AI Leader & Advocate | Brand Builder

I asked ChatGPT to design a new product.
Not as a gimmick - as an experiment in structure.

The idea: an AI-powered tool that turns meeting notes into action items.
The outcome: surprisingly solid… once I gave it the right prompts.

Here’s what I learned:

- AI is useless without constraints.

- “Thinking” prompts outperform “task” prompts.

- The best results come when you treat ChatGPT like a strategist, not a shortcut.

This post walks through the full process —
from one-line idea to MVP brief, feature list, user stories, and launch plan.

It’s not “magic.” It’s method.

Was this helpful?

Pass it on -someone in your network might need it.

And follow for more real-world lessons on AI, leadership, and marketing.

#ai #productmanagement

Design A New Product In 10 Mnutes With ChatGPT

Stop pretending you understand AI jargon.

I've sat through enough meetings where people nod along to AI terms without a clue what's being discussed.

Here's the truth: you don't need a computer science degree to use AI effectively in marketing.

But you do need to understand some key terms.

Not to sound clever. To actually get things done.

The goal is to help you have smarter conversations with your team, evaluate tools properly, and avoid getting sold things you don't actually need.

What AI term confuses you most?

Let me know in the comments

Found this useful?

Share this post with your network ♻️
Follow me for more marketing and AI insights ✅

#ProductivityHacks #AITerms

Most professionals don’t need more AI tools.
They need the right ones for the job they actually do.

I’ve spent the past year testing, integrating, and breaking down hundreds of tools —
and here’s what I’ve learned:
AI only works when it’s part of a system.

So instead of another “Top 100 Tools” list,
here’s something cleaner:

AI Tools by Work Function
– Marketing & Content
– Operations & Workflow Automation
– Research & Insights
– Design & Creative Direction
– Data & Reporting
– Customer Experience & Sales
– HR, Learning & People Ops
– Personal Productivity
– Strategy & Decision-Making

Each category highlights the tools that actually perform —
the ones that integrate, scale, and deliver measurable value.

You don’t need 50 tools.
You need one solid stack that fits your workflow and your goals.

If you got value from this, pay it forward ♻️

Share it with someone in your network and stick around for more smart insights.

#business #ai #entrepreneurship

Everyone’s talking about ChatGPT, Midjourney, and Gemini.
But the best AI tools are usually the quiet ones —
the ones that don’t trend on X, but sit open in your browser every day.

I’ve tested hundreds of AI tools across research, marketing, and productivity.
Here are 9 underrated AI websites worth bookmarking:

1. Perplexity.ai – research with sources

2. Elicit.org – academic insights in plain English

3. Durable.co – instant business websites

4. ElevenLabs.io – realistic voice creation

5. Mixo.io – quick MVP validation

6. OpusClip.com – auto video repurposing

7. Poe.com – all AI models in one place

8. Runwayml.com – creative AI video tools

9. Glasp.co – highlight, save, summarise content


They may not trend. But they perform.

If you learned something new, pay it forward — share this post.

#aiwebsites #futureofwork

Still getting generic answers from ChatGPT?

Most marketers are missing the personalisation settings that turn AI from a basic tool into a strategic partner.

I've been testing these features for months, and the difference in output quality is remarkable.

Swipe through for the exact setup that's cut my content creation time by 60%

The key insight?

AI responds to context. The more you teach it about your brand, audience, and goals, the more valuable it becomes.

Found this useful?

Share this post with your network ♻️
Follow me for more marketing and AI insights ✅

#ChatGPT #MarketingTips

How To Get the Best Answers With CHATGPT Personalisation

You don’t need to be technical to build a great AI strategy.
You just need clarity.

Most teams fail at AI not because they lack talent or tools —
but because they start with the wrong question.

They ask:

“What tool should we use?”
instead of
“What problem should we solve?”

I’ve built AI systems in marketing, operations, and comms —
and here’s what I’ve learned 👇

1️⃣ Start with the business problem.
If it doesn’t solve a measurable pain point, it’s theatre, not strategy.

2️⃣ Map your workflows before picking tools.
You can’t automate what you don’t understand.

3️⃣ Run small pilots.
3 weeks. One team. One use case. Measure time, accuracy, and confidence.

4️⃣ Track adoption early.
The real metric is how often your people use it, not how many licences you’ve bought.

5️⃣ Build confidence and document the wins.
AI maturity is cultural not technical.

You don’t need a PhD in data science to build an AI strategy that works.
You need a clear process, real accountability, and the humility to keep iterating.

Found this useful?

Share this post with your network ♻️
Follow me for more marketing and AI insights ✅

#leadership #strategy #productivity

Build An AI Strategy Without a Data Science Degree

Writing a strong CV shouldn’t take all weekend - and with AI, it doesn’t have to.

Over the past few months, I’ve been testing a range of AI CV tools, not the gimmicky ones, but the ones that actually help you think, edit, and tailor your story.

Tools that read job descriptions properly.

Tools that simplify structure.

Tools that make your bullet points stronger, not robotic.

Tools that help you position yourself clearly for the roles you actually want.

So I pulled together 10 AI CV tools that genuinely make the process easier for marketers, operators, product people, and anyone steering their career forward.

If you’re updating your CV, applying for a promotion, or helping a colleague prepare for a shift in role, these tools will save you hours, and raise the quality of your applications.

Found this useful?
Share it — and save it for when you next update your CV.

#careerdevelopment #ai

Market research taking weeks when it should take hours?

Here's my actual AI toolbox. Eight tools I rotate through depending on what I need.

Not theoretical. Not "nice to have." These are the ones that genuinely save me time when I've got three briefs, two meetings, and a deadline that's already tight.

Perplexity – Quick competitor intel Need to know what launched last month? Five minutes, real sources, done.

ChatGPT – Survey design Twenty questions that used to take an hour? Rough draft in three minutes.

Claude – Qualitative analysis Customer feedback transcripts? Upload, ask for themes, get insights in minutes instead of hours of manual coding.

Gemini – Spreadsheet sense Connected to Google Sheets. Spots patterns without building pivot tables until you lose your mind.

Otter.ai – Interview transcription Record customer calls, get searchable transcripts. No more "what did they say about pricing?"

Notion AI – Research synthesis Turn scattered notes into coherent reports. Proper structure, not just copy-paste.

Brand24 – Social listening What are people actually saying about your category? Not what you hope they're saying.

Typeform – Survey + analysis Distribute surveys and get AI-powered insights on responses. Closes the loop.

My workflow? Perplexity for trends → ChatGPT for questions → Typeform for collection → Claude for analysis → Notion AI for the report.

Takes a day, not a week.

You don't need all eight. Pick 2-3 that solve your biggest time-drains. Test them this week. Build from there.

Found this useful?

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#MarketResearch #AITools #MarketingStrategy

Your prompts are probably not the best.

And that's why your AI outputs are too.

I've written tons of prompts this year. The difference between "meh" and "magic" comes down to structure.

Most marketers throw questions at ChatGPT like they're texting a mate. Then wonder why the results are generic.

Here's the anatomy of prompts that actually work.

The result?

Instead of bland AI waffle, you get content that sounds like you wrote it on your best day.

I use this structure for everything now:

- Email campaigns
- Social posts
- Product descriptions
- Presentation outlines

Found this useful?

Share this post with your network ♻️
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#AIprompts #Marketing

Too many great ideas die in “we should…” conversations.

That’s why I figured out how to turn one into a repeatable playbook using ChatGPT, without drowning in theory.

I’ve used this exact workflow to turn half-baked ideas like “let’s start a newsletter” or “we need a campaign framework” into full operating systems the team can actually run with.

Swipe through for the step-by-step process.

It’s practical, repeatable, and works for any function - marketing, ops, sales, product.

Found this useful?

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#Productivity #Operations #Systems

Expand A Simple Idea Into A Structured Playbook

Still publishing AI content that screams "robot wrote this"?

Your audience can spot generic AI copy from a mile away.

And frankly, it's doing more harm than good to your brand credibility.

Here's the thing: AI is brilliant for ideation and first drafts. But the magic happens in what you do next.

After testing dozens of AI tools and reviewing hundreds of marketing campaigns, I've distilled this into a practical checklist that actually works.

This isn't about perfection - it's about creating content that feels authentically human while leveraging AI's efficiency.

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The Battle

Seha Okudan

Jonathan Parsons

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Performance ScoreSeha Okudan's LinkedIn Performance

Performance ScoreJonathan Parsons's LinkedIn Performance

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taplio

The Battle

Seha Okudan

Jonathan Parsons

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seha Okudan's LinkedIn Performance

Performance ScoreJonathan Parsons's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSeha Okudan's LinkedIn Performance