audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Sales is stressful.
Turkey built an industry around it.

Every job is stressful. 

I get that.

But the stress of a salesperson is different.

𝗬𝗼𝘂 𝗳𝗮𝗰𝗲:

- Pressure
- Rejection
- Judgment
- Uncertainty
- Expectations

Still not convinced?

Every deal can die last minute.
Every “maybe” keeps your mind busy.
Every quota resets the clock.

𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

-Detach from outcomes
-Handle rejection calmly

Don't lose your hair.

If this was your reality in 2025, I’ll see you in Istanbul this year.

I'm sure Turkish Airlines can help. 😅 

Jokes aside, what part of sales stresses you the most?

--
Inspiration: Tosin Jan

Building Outbound & RevOps systems for B2B companies

Prospects hate to give bad news.
(And it costs you time)

They don’t reject you.
They delay you.

They hope the problem fades.
They hope you stop following up.

Most sellers miss this.

You chase wrong deals for months.

Hoping to get positive news.

Bad discovery hides the truth.

One "I'm interested." costs you months.

𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:
-Get to “no” fast
-Pressure-test intent
-Disqualify with care
-Learn to walk away early

Money is in the follow-up. That's 100%

Not in chasing the wrong deals.

Bad news early saves months.
Good sales feels honest.

Agree or disagree?

Video Credit: @sales_humor /Instagram

BANT is outdated.
Here’s why 

BANT is a sales qualification criteria. 
Budget, authority, need, timing. 

Especially if it is outbound, the budget is rarely allocated for outbound as an example.

Last week, I saw someone in my network say,
 “BANT is the key to winning deals.”

Coming from an Enterprise C level, you'd believe.

Maybe 10–15 years ago, it was a silver bullet.

Today? 
Buying processes are no longer as simple as they used to be.


BANT is problematic because:

1️⃣ 𝗜𝘁 𝗶𝘀 𝘁𝗼𝗼 𝘀𝗲𝗹𝗹𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱

BANT was built for sellers, not for buyers. 
Buyers don’t want to be qualified for you
They want to be understood by you.

2️⃣ 𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗿𝗮𝗿𝗲𝗹𝘆 𝗹𝗶𝗻𝗲𝗮𝗿

Buyers move in and out of priorities fast.
Your job is to show impact and move the solution up in the list.
Not learning if it's the right time.
It is rarely the right time.

3️⃣ 𝗕𝘂𝗱𝗴𝗲𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝗮𝗿𝗹𝘆

If there’s real pain, the budget appears.
If there’s no pain, no number will matter.
Show how much their pain is costing them.

4️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗱𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱

Usually, there’s no single decision-maker anymore.
Users, champions, legal, finance, etc.

Modern frameworks, such as MEDDPICC, shift the focus from qualification to alignment.

But religiously following a framework is a mistake.

Sales involve psychology and emotions.

Never forget that.

How do you qualify prospects?

Build quality lists.
(Or outbound fails.)

Outbound is harder now.

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲:

-Good offer
-Great copy
-Reliable infra
-Warmed up emails

None of this works if three things are wrong.

- Bad timing
- Wrong people
- Old contact data

You waste time.
You hurt deliverability.
You miss opportunities.

𝗣𝗿𝗼𝘀𝗽𝗲𝗼 𝗳𝗶𝘅𝗲𝘀 𝘁𝗵𝗶𝘀:

1️⃣ Pick intent that matters
2️⃣ Build pre-verified lists
3️⃣ Find real decision makers
4️⃣ Sync natively with your sequencer
5️⃣ Launch without cleaning chaos

I was part of the Prospeo V2 beta program, tested with one of my clients, and we LOVED it. (thanks for inviting me, Matthew!)

It did what outbound tools should do.

No hacks. No patchwork.

𝗦𝗼𝗺𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀:
99% contact data accuracy, up to 30% call connect.

That changes outcomes.

If lists are weak, outbound dies.

Check out Prospeo.io V2, you won't regret it.

----
PS: Clay ranks Prospeo as the most accurate data provider. Not a surprise.

Sales is easy.
(is it?)

"If the product is good, it'll sell itself."

Ok, fair enough.

If you're not in sales, it is easy.

- You send a message
- Book a meeting
- Send your pitch deck
- Impress with your product
- Send the quote
- Get the money

Oh, sometimes they even come to you to buy!

If you're on the buyer side, it is even easier to say it is easy.

"They just show the product, send a quote, anyone can do it"

But here is the part they don't see:

- You get rejected every day
- You lose deals to competitors
- Prospects ghost you after 4 calls
- Legal stalls your contract for weeks
- Champions go silent before signing

Competition is bigger than ever.
Everyone is building fast now.
Buyers have more power than ever.

Sales isn’t easy.

It just looks that way when it’s done right.

What part of the job do people underestimate the most?

The biggest sales mistake is simple.
(but still overlooked)

Talking too much about yourself.

Everyone knows this.

Some still forget it.

𝗡𝗼𝗯𝗼𝗱𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁:

- Your offer
- Your service
- Your product
- Your new feature
- How great you are

𝗧𝗵𝗲𝘆 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴:
Does this help me hit my goals?

You learn that by talking less and by asking clear questions.

Sales gets easier when it is about them.

Not you.

Agree or disagree?

Selling a no-product market fit SaaS?
It is not a sales job.

It is a founder job without equity.

In those companies, your role is not just closing.

𝗬𝗼𝘂 𝗮𝗹𝘀𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼:

- Find the real ICP
- Fix weak positioning in live calls
- Turn vague value into clear outcomes
- Surface feedback no one wants to hear

You'll face blockers that kill deals before they start.

Especially if you're working with a founder who loves the product.

They're going to blame you when you can't sell.

They’ll defend features.
They’ll call it a “sales problem.”
They'll call prospects stupid for not getting it.

Sellers can't sell a product nobody needs.

Only the founder can sell to his/her network.

Sellers don’t fail here.

The product does.

Is your problem a “sales problem” or a product problem?

Sales sucks.
(It is true.)

Closing, prospecting, the whole thing sucks, too.

- You’re ghosted after a “great” call
- Quota pressure eats at your sleep
- You’re rejected 13 times before lunch
- People assume you’re pushy before you speak

All true.

The worst part? 

Some people see you as order takers.

Send email → show product → send quote → done

But here’s the thing.

It’s also a life skill.
There’s no way around it.

Start shifting your perspective.

Because it is also awesome:

- It can get very lucrative
- You meet cool people every day
- You get paid to solve real problems
- It’s the fastest path to building a business
- You build grit that most jobs will never teach
- You learn to read people better than a therapist

Most people can’t handle both sides.

But if you can?

Sales will change your life.

Be honest, do you love it or hate it?

Just "do more” is lazy manager advice.
Here's why:

Just do "do more" is a lazy manager advice.

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople

5 worst sales discovery questions:

Outbound is changing.
Before 2019, spray & pray worked.

Send thousands of generic emails → get leads.

𝗕𝘂𝘁 𝘁𝗵𝗲𝗻 𝗶𝘁 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘄𝗼𝗿𝗸𝗶𝗻𝗴:

- Deliverability got stricter
- Prospects got smarter (sales methods)
- Email channels got flooded

Now, in 2025, we can create high-quality emails in bulk.
With AI.

And yes, it still works for now.
(If your deal size is small + TAM is huge.)

You can also have the best cold email infrastructure.

𝗕𝘂𝘁 𝗺𝘆 𝗼𝗽𝗶𝗻𝗶𝗼𝗻:
It is getting easier to create mass email campaigns,

So history will repeat itself.

-Buyers will get “immune”
-ESP rules will tighten (even more strict)

Even good emails will start to see fewer replies.

For me, sending mass messages isn’t sales. It is a form of marketing. And it’s starting to look a lot like paid ads, only through inboxes.

I think email service providers will regulate and monetize it pretty soon.

LinkedIn avoids spam as much as possible with InMail ads, Sales Navigator credits, message limits, and verifications.

What are your thoughts?

How are you future-proofing your outbound?

-
𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗺𝗲:

Signal-based, hyper-relevant, multichannel approach. 

8-13 step sequences - 40-50 business days.
(cold call, LinkedIn, email)

And leveraging referrals, my network, and multithreading when/if needed.

Sales skill is a life skill.
(not just for more revenue)

Sales is not just a revenue skill.

It can help you:

- Negotiate better pay
- Build trust with people
- Sell ideas to your team
- Get buy-in from your boss
- Handle rejection with grace
- Build better personal relationships

Most importantly:
It helps you communicate with intent.

You can be a teacher, designer, engineer, or founder.

You’ll always move faster if you know how to sell.

Investing.
Copywriting.
Communication.

All life skills.

What life skill paid off most for you?

“Do you have a budget?”
(don’t ask this)

Yes, budget matters.
Every sales framework says so.

But asking it directly is lazy and self-serving.

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Outbound:

No one has a budget for something they just heard about. They didn’t plan for you. They didn’t ask for you.

So the answer is probably “no”, even if the pain is real.

2️⃣ Inbound:

Asking about budget too early kills momentum. You turn discovery into a price check.

𝗠𝘆 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲:
If there is a big pain, a budget can be found.

---

Asking “Do you have a budget?” is really asking:

“Do you have money for me?”

𝗜𝗻𝘀𝘁𝗲𝗮𝗱:

“Why hasn’t it worked?”
“Who is affected by this?”
“What have you tried so far?”
“What happens if this stays unsolved?”
“What does success change for the business?”

𝗧𝗵𝗲𝗻 𝗮𝘀𝗸:

“What priority would this have if it worked?”
“How do you usually fund problems like this?”
“Who would need to be involved to move forward?"

When the pain is clear, the budget becomes a logistics problem.

Budget is usually the outcome of good discovery.

How do you uncover budget without asking for it?

Objections are opportunities.
Many feel bad after an objection

I was like this back in 2018.

Telling myself:
"Not going to happen again."

I was terribly wrong.

You should feel good about objections.
They help you close.

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗺𝗲𝗮𝗻:

-Real interest
-Serious buyer
-Active thinking
-Risk awareness

Gives you a chance to discover more.

And SOLVE.
(or disqualify fast)

𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘀𝗰𝗮𝗿𝗲𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲:

Asks nothing
Shows no concern
Says "great product
Says yes to everything

I learned this two months later. A prospect said they would buy. - “100% sure.”

Then they vanished.

Waste of time...

Handle objections well.

This gives you a chance to solve. Or disqualify fast.

Focus on better-fit clients.

Agree or disagree?

Ideas are worthless.
(until someone pays for it)

Building products is easy now.

Every day, we see a new SaaS project.

“Let’s build first. We’ll sell later.”
“People loved the idea.”

That is how you burn resources.

Selling is the only real validation.

7+ years in B2B sales.
One failed micro-SaaS.

Almost nobody told me that my product/idea is bad.

𝗬𝗼𝘂'𝗹𝗹 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗵𝗲𝗮𝗿 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴:

1️⃣ Sounds like a great idea, we'll consider it when you build the product.
2️⃣ We'll subscribe when it is ready!
3️⃣ We'll try it once it is live!

None of this is validation.
None of it is good news.

Because people hate to give bad news.

𝗠𝘆 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗶𝗼𝗻?
Make people take their credit cards out in advance.

Is it easy? Absolutely not.

This is why you can ask people to make small commitments first.
(Waitlist, for example)

Yes – people can buy later too, but that’s a big risk.

You might waste your time, energy, and resources.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿:
Money is proof. Everything else is just talk.

If the money is not in your account, there is no deal.

If you don't have any sales before building;
Don’t build it.

How do you get real commitments from prospects?

What is one thing AI will never be able to do? 
(In sales)

Powering Gemba Walks with Artificial Intelligence | Follow for posts on Continuous Improvement and Innovation

Hi - I'm Ivan, an industrial engineer with 7+ years of experience in Operations Management and Kaizen.

I serve two main groups of people:

1. Executives tired of broken processes burning money - I show them how to fix it and recapture 15-30% in Muda

2. Founders in Continuous Improvement who know their stuff but can't crack LinkedIn - I show them how to turn it into a legit revenue channel

(send me a direct message for more info)

I started writing on LinkedIn in October 2023. Since then, I have been sharing actionable, educational, and entertaining content to support LinkedIn community members in their Kaizen journey. It helped me grow my audience from 9,000 to 100,000 followers in 2024.

I have been posting around:

	• Continuous Improvement
	• Lean Manufacturing
	• Growth Mindset
	• Innovation

Including insights on 5S, Value Stream Mapping, Leadership, Industry 4.0, and Problem Solving. 

Now I'm building Gemba Walk AI to make every Gemba Walk part of a learning system, where collective insights drive faster, better decisions than any single expert could achieve.

For free weekly tips, subscribe to The Kaizen Geek newsletter.

Ivan Carillo

You've got the organizational pyramid upside down.
 
Most organizations look like this:
 
-CEO 
-VPs
-Managers 
-Supervisors
-Frontline Workers
 
But successful Kaizen companies flip it:
 
+Frontline Workers
+Supervisors
+Managers
+VPs
+CEO
 
Why does this matter?
 
Traditional Thinking:
"Management knows best"
 
Kaizen Thinking:
"Those doing the work know best"
 
In the flipped pyramid:
 
+Decisions flow UP from the Gemba
+Leadership serves those who serve customers
+Managers become obstacle removers, not order givers

Powering Gemba Walks with Artificial Intelligence

If your processes are broken, stop blaming people.

(do this instead)

To solve a problem, 
you must first become aware of it.

Here's yours: your standardization sucks.

Taiichi Ohno once said:
"Without standards, there can be no Kaizen."

Yet most "standards" are..

→ 47-page documents nobody reads
→ Outdated procedures from 2019
→ Tribal knowledge in someone's head

Standardization is something different.

I learned this watching a subway crew in Asia last year:

→ 9 minutes to clean an entire train.
→ 50+ people doing it identically.
→ Zero supervision needed.

Their secret?

Visual standards everywhere.

→ Floor marks for equipment placement
→ Colour codes for cleaning sequences
→ Shadow boards for every tool

Not robots.
Empowered humans with solid methods.

When problems occur, they ask:

"How did the standard fail?"
Not "Who failed?"

P.S. Can a new employee follow your standards on day one?

If not, you don't have standards.

undefined undefined

Founder

Advisor

Writer

Amazon

Junior Research Assistant

Powering Gemba Walks with Artificial Intelligence  | Follow for posts on Continuous Improvement and Innovation

English

Italian

Don't overcomplicate things.
Choose Wisely.
Build Simple.
Think Lean.

Kaizen vs. Innovation 

Both are essential, but they serve different purposes. 

Kaizen:  

+Incremental improvement  
+Low risk  
+High involvement  
+Low investment  
+Immediate results  
+Continuous process 

Innovation:  

+Breakthrough change  
+Higher risk  
+Specialized teams  
+Larger investment  
+Delayed results  
+Periodic events 

Best companies don't choose between them. 

They use Kaizen to optimize current operations  
and Innovation to create new value. 

Kaizen builds the foundation that makes Innovation possible. 
Innovation creates the leap that Kaizen then refines. 

Together, they form a powerful system for sustainable growth.

Never invent rules from the Ivory Tower. 

Go to the Gemba instead.

When British colonizers faced a cobra problem in Delhi, they had a 'brilliant' idea: 

Pay people for every dead cobra.

It worked. At first.

Then someone realized: 
Why hunt cobras when you can farm them?

Cobra farms sprouted up. 
The government stopped the bounty. 

The farmers released their snakes. 
Delhi ended up with MORE cobras than before.

This is the Cobra Effect. And it happens in your plant too.

You create a metric. 
Your team hits the target. 
The real problem gets worse.

Why? 

People game bad metrics instead of solving problems.

I've seen it hundreds of times on the Gemba:

-operators hiding defects to hit quality targets
-teams rushing through audits to meet completion rates
-supervisors closing tickets without fixing root causes

PS: What's the worst metric gaming you've seen?

Workarounds show your system broke and nobody with power cared to fix it.
 
 
"We've always done it this way" is dangerous.
 
"It works, doesn't it?" is even worse.
 
That workaround saved the shift.
But it might hurt someone tomorrow.

Do you wanna start your Continuous Improvement journey?

Learn to see the 3M's of Lean.

Most leaders can't see waste.
Because they don't know the 3M's:

The 3M's of Lean refer to  

+Muda
+Mura
+Muri

Three Japanese terms used in the Toyota Production System (TPS).

These concepts are key to identifying why your processes are broken:

1/ Muda → Waste

What customers won't pay for.

Muda can be further classified into:

→ Type I: Muda which cannot be eliminated immediately
→ Type II: Muda which can be eliminated quickly through Kaizen

Example: 

I watched a nurse walk 2.7 miles per shift.
Not caring for patients. Just fetching supplies.

That's Muda.

***
2/ Mura → Unevenness

Mura can be seen as variation in quality, cost, or delivery.

It often leads to Muri and Muda.

Example:

Monday: Skeleton crew drowning
Friday: Full staff standing idle

Creating both overtime costs AND wasted wages.
That's Mura.

***
3/ Muri → Overburden

Unreasonable stress or burden placed 
on workers and processes.

Muri often results in safety and quality issues.

Example:

Expecting 60 minutes of work
in 45-minute windows.

Guaranteeing mistakes and burnout.
That's Muri.

P.S. Which M is killing your operation?

Look closer. It's all three.

Companies waste millions on complex automation while ignoring 5S. 

(which could solve 80% of their efficiency problems) 

This doesn't mean automation is wrong. 
But it should build upon, not replace, solid 5S basics. 

5S is a systematic method for workplace organization. 
It uses 5 principles starting with 'S':  

1/ SEIRI (Sort) 
 ↳ Remove unnecessary items 
 ↳ Keep only what's needed 
 ↳ Eliminate clutter 

2/ SEITON (Set in Order) 
 ↳ Organize remaining items 
 ↳ "A place for everything" 
 ↳ Label and mark locations 

3/ SEISO (Shine) 
 ↳ Clean thoroughly 
 ↳ Regular maintenance 
 ↳ Inspect while cleaning 

4/ SEIKETSU (Standardize) 
 ↳ Create consistent procedures 
 ↳ Document best practices 
 ↳ Visual management 

5/ SHITSUKE (Sustain) 
 ↳ Maintain the system 
 ↳ Regular audits 
 ↳ Make it habitual 

Most teams stop at Shine.

Clean up. Celebrate. Move on.

But without standards, there's no way to maintain it. 
Without discipline, it's just another "program."

Programs come and go. 
5S should be daily practice.

Most people are standing in the wrong line.

Look at this image ↓

Where do you stand when change hits?

Five doors. 
Five lines.
Five responses to change.

Two are packed: resist and complain. 
These lines never get shorter.

Acceptance? A few people. 
Advocacy? Even fewer.
Leadership? Nearly empty.

This is about human nature.

We gather where it feels safe.
But impact lives in the empty lines.

Fast, Cheap, Good - Pick two.

(trade-offs are inevitable)

"We need it fast, under budget, and perfect."

Everyone knows it's impossible. Nobody says it.

Three months later: 

The project is late, over budget, or broken.

You can't have everything.

The worst project managers? 

They promise all three. 
Then they blame the team when it doesn't work.

The most common tendency? Falling into the blame trap. But Deming proved this decades ago:


85% of performance problems come from broken systems and processes. Only 15% stem from workers themselves.

Yet when something goes wrong, we immediately ask: "Who messed up?" Wrong question.

The right question: "What in our process allowed this to happen?"

When you blame people for system failures, you fix nothing. You destroy morale and ensure the same problem happens again.

Your people want to do good work. Give them a process that makes it possible.

PS. Gemba Walks make processes visible. 

I wrote Gemba Moonwalker, a 55-page ebook that can help you build your Kaizen culture (one walk at a time).

Download it here, it's free: https://lnkd.in/dj8wmpQS

47 times I walked past it. Third week at the plant. Same operator, same station same routine. Everything looked "normal." Then my mentor asked:


"What do you see?"

"An operator doing his job well."

He smiled. "Count the steps."

That's when it hit me:

Worker picking up part → 3 steps
Getting tool → 7 steps
Processing part → 0 steps (machine does the work)
Returning tool → 7 steps
Placing finished part → 5 steps

22 steps total. 
Only 1 activity added value.

So, obviously, this layout sucks.

PS. What waste are you walking past every day?

Everyone wants to jump straight to solutions. But you can't improve what you don't understand. Before building your continuous improvement culture, answer this:


Where exactly are you now?

Rate your organization (0-10) on:

→ "We" vs "Me" mindset
→ Accountability vs Blame
→ Continuous Learning vs Know-It-All
→ Standardization vs Chaos
→ Prevention vs Fire-Fighting
→ Data-Driven vs Gut-Feel

The gaps you find are your roadmap.

Think about this morning. How much time did you spend searching for your phone, a file, or a tool? That's Muda.

Looking for things adds no value. It wastes skills and creative potential. Every minute searching creates frustration and dissatisfaction.

Now multiply one person's search time by the number of people who search and how often they search. By every day of the year.

That's the real cost of disorganization.
Every minute searching: 
→ Adds zero value 
→ Wastes talent 
→ Creates frustration

And it's costing you more than you think.

Disorganization costs you money, talent, and opportunity every single day. Your team wastes hours that could solve real problems instead.

PS. What did you spend 10 minutes looking for today?

PLEASE
 
Stop providing vague or no feedback. 
 
That's hurting your team.

Image credit to Edoardo Pallaro (give him a follow)
 
Yeah, ‘you need to improve’ or ‘Great job’ isn't enough.
It never actually was.
 
According to Zippia, 72% of people find their work
more satisfying if their company have a feedback culture. 
 
What’s the difference?
 
Vague:
 
"You need to be more creative with your proposal."
 
Actionable Feedback:
 
"Try adding diagrams in your proposal. It will add more appeal."
 
Here are 5 ways you can give actionable feedback:
 
1/ Be Specific. And Clear
 
 ↳ Avoid vague statements 
 ↳ Use clear, and objective language 
 ↳ Clearly outline the actionable steps
 
2/ Focus on Behaviours
 
 ↳ Use non-judgemental language to make your point
 ↳ Separate the individual from the action
 
3/ Offer a Path Forward
 
↳ Encourage them to develop a growth mindset 
↳ Rather than being stuck on wrong, give them a way to move forward 
 
4/ Create a Safe Space
 
↳ Be transparent. And talk openly
↳ Demand the same from them 
 
5/ Keep It Regular
 
↳ Integrate actionable feedback into your people management style
↳ Schedule 1:1 meetings to address key concerns.
  
P.S: What’s your approach to feedback?

Transformation, Performance & Visual Enthusiast | Consultant & Lecturer

KISS emphasizes simplicity over complexity. Here is the core idea: 


Simpler solutions are more robust, easier to understand, and less prone to errors.

Simplicity should be your key design goal. This means prioritizing essential features and avoiding over-engineering.

Use KISS in problem-solving, software engineering, product design, and beyond. 

Remember:

Straightforward approaches consistently outperform complex ones.

You can order sushi by menu
 
Or you can say “I trust you”.
 
Credit to Marco Zima Simonella (give him a follow)
 
Original post below:
 
My family loves sushi.
Even my kids scream “sushiii” every Friday.
It’s our little tradition.
 
This week we shifted it to yesterday.
You can skip a Friday.
But not a full week.
 
Especially after we spent the Christmas week in Sicily without sushi!
 
We ordered delivery and I picked the different sushi types for the whole family.
 
And it made me think of omakase.
The classic Japanese way to eat sushi.
 
It politely says:
I trust you.
 
That trust is not just handed out.
Sushi chefs spend 10s of years mastering the skills and earning it.
 
Promotions work the same way.
You can get the title but trust comes later.
You earn it by mastering the skills of leadership.
 
Until people can finally say:
I trust you.

Turning product managers into leaders in conflict and ambiguity | Global Product Leader

The future belongs to community builders who understand that value comes from real connections between people. Here are the communities I will be part of in 2026:
 

We're heading toward a world flooded with low-quality AI content. As more people spend time with synthetic chat that feels human (but isn't quite), the ability to be in a virtual space and in real life with other human beings is only getting more valuable. Especially people who are on the same path.
 
With every new person who joins a community of people on the same path, new stories emerge. Things they've tried, things they've done that could be incredibly valuable to you. That is only possible when human beings come together with human beings.
 
These are the communities I am betting on to strengthen my new identity in 2026:
 
Nomads.com → I travel a lot since I left my corporate career. I realised that I like to travel slowly so that I can establish new habits where I am and make local friends. They call it slowmading. Pieter Levels' community is interesting. The guy has a way of looking at life that I like, so I hope to find more people here who vibe the way I do.
 
Modern Maker → My friend Jacob Pegs excudes incredible energy, and the people who interact with him know it.  I have been part of his community for over a year now, but not very actively in 2025. When I went back to read their conversations, I was really impressed. I will be more present this year (https://lnkd.in/dDdTUa7Y)
 
MicroConf Connect → Rob Walling books are the best I have found on the subject of bootstrapped SaaS. It feels natural to me to become part of his community. I haven't signed up yet, but I'm sure I'll find some good vibes there.
 
Kaizen Community → I plan to build my community in 2026. I want to give leaders who are building a Kaizen culture the opportunity to share their experiences. I haven't set anything up yet, but you can express your interest in joining here: https://tally.so/r/VLGV5E
 
PS. You can still stand out with content, but you'll by being more human.

In 28 months, I grew my audience from 0 to 123,140 followers without a team. This required less than $10,000 but more than 2,000 hours of practice and study. Here's a candid analysis of my first days of 2026 on LinkedIn:


LinkedIn is the best B2B growth engine on the planet, but for me it has always been something different.
 
In 2024, it was a way to prove my worth or vent my frustration, depending on the day.
 
In 2025, I approached the platform in a much healthier way. Rather than being results-oriented, I focused on the process. I mainly wrote content about Kaizen, and I really enjoyed it. But in December something changed. I've probably changed.
 
I realize that I have less interest in what I see here. The human component is often missing. AI-generated content, AI lazy comments, soulless things, general BS that nobody cares about. And I haven't always been a good role model.
 
In 2026, LinkedIn will definitely be something else for me. Instead of quitting, I will spend more time here trying to align my activities with my truest identity.
 
Here's what I've tried so far and the findings:

January 2026 compared to December 2025
 
Posts: 41 vs. 34
Impressions: 1.9M vs. 945.9K
Reactions: 11.1K vs. 5.5K
Comments: 1.9K vs. 1.2K
Reposts: 1K vs. 628
Followers: 123.1K vs. 121.4K
Newsletter Subscribers: +1,182
Newsletter Open Rate: 53.95%
 
Top performing posts:
 
Organizational Pyramid - 565,653 impressions https://lnkd.in/dWSWn8N5
Trailer Unloading - 296,323 impressions https://lnkd.in/d8-q8_6f
Cobra Effect - 225,671 impressions https://lnkd.in/djD3phxg

My notes:
 
Simple sketches work for me. And that's a good news.
 
I was getting tired of traditional infographics. I've done a lot of them over the last two years, but now they all seem the same to me. I'm out for now.
 
I reposted a piece of content that went viral after a week. Same media, same hook, more insights. It worked again. Content pre-validation still matters. I revamped some stuff that worked in the past and it went viral again.
 
Room for improvement:
 
I am not managing my comments section as well as I could be. Since the content lasts for several days, I should come back several times to comment (but I don't). I need to encourage more genuine conversations there.
 
How is your LinkedIn going so far?
 
P.S. if you're struggling to grow your LinkedIn and:
 
+you're a 6 figure CI or Innovation leader
+you commit to make LinkedIn a legit revenue channel
 
but you're not getting your dream outcome
 
I'm looking to work 1:1 with some legends to help them fix that.
 
Subscribe to the waitlist now: https://lnkd.in/dhwJv49b

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Ivan Carillo

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The Battle

Seha Okudan

Ivan Carillo

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