PeakWerks

PeakWerks Online Marketing Service like SEO/SXO, UI/UX, Conversion Optimization, Mobile, Social Media, Web Design, etc. will give you a boost in quality traffic and conversions for your website.

http://peakwerks.com

SEO/SXO enthusiast, Designer, UI/UX.

SebastianGrillo.de

AX Semantics

Performance Marketing and SEO Advisor

jaxx.ai

Online Marketing Specialist

Pharmaline, Germany

Online-Marketing

"Seb here!
I am an Online Marketing professional and Marketing Operations nerd with 20+ years growth experience with main emphasis on SEM and conversion along with UI/UX expertise.

My skills are Online Business Project Management along with SEO, SEA, Webdesign, Content Marketing - simply the whole toolkit needed to perform extraordinary growth. I look back on a journey in online marketing projects for SMB from the Tech and SaaS industry in Europe and the US. Living in Israel and the US enabled me to thin out of the box.

Different cultures are my passion. I enjoy traveling around the world - especially 🇹🇭, 🇮🇩, 🇺🇸 and 🇮🇱."

Sebastian Grillo

Viola Eva

You may have gained visibility in LLMs only to realize that what AI says about your brand is outdated, incomplete, or plainly wrong.

Examples include: Old pricing information, outdated product descriptions and wrong messaging.

Look, in many ways LLM answers are merely the average of everything that has ever been said about your brand online.

And that includes your library of COVID-related content, a Reddit thread where your customer complained about the price increase in 2018, a listicle article created by your competitor, the Youtube channel a past team member created 4 years ago with a password now missing, or the review site(s) that you are not actively managing.

The good news: A lot of these LLM sources are in your control - others are harder but not impossible to update, align and expand on.

Here is how we think about it:

Top down from web properties that you own and control to those the hardest to influence... ⬇️

1. Audit the content on your own website. Prune old and outdated topics. Refresh those topics that are still relevant today. Make your point of view not the lonely theme that lives on a pillar page - make it the cohesive approach that permeates all content old and new. 

2. Review your social media profiles and update them to the current logo, company boiler plate and tagline.
Yes, that includes LinkedIn, Youtube, Facebook etc. But also factor in Crunchbase, Google My Business, Glassdoor and other directories.

3. Integrations, partners and marketplaces. If they still use your brand colors from 2019, now is the time to get in contact with their teams. Make sure that their integration pages have your latest boiler plate, product description and feature list.

4. Update your review site listings. Same boiler plate as for socials. Making sure you are listed in the correct category. Collect fresh reviews that talk about the latest features, e.g. your AI rollout 6 months ago.

5. Ask for corrections on listicles that you are already featured in - this is especially true if you are a category leader and competitors and content sites naturally include your brand in their "best software" listicles. If they have wrong or outdated information, you can always ask for an update.

6. And then, you will want to build an approach to for digital PR, media appearances, inclusions in more listicles or meaningful participation in forums.

Most people start at the bottom, the hard stuff, the unlikely stuff (listicles, Reddit, Wikipedia...). I recommend to start at the top: With the web properties that you own. 

Tell a cohesive story.
Update and align your digital footprint before you expand.

Founder of Flow Agency | B2B marketing for SaaS and professional services

taplio

The Battle

Sebastian Grillo

Viola Eva

Followers

Posts

Engagements

Likes

Performance ScoreViola Eva's LinkedIn Performance

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taplio

The Battle

Sebastian Grillo

Viola Eva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viola Eva's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreViola Eva's LinkedIn Performance