PeakWerks

PeakWerks Online Marketing Service like SEO/SXO, UI/UX, Conversion Optimization, Mobile, Social Media, Web Design, etc. will give you a boost in quality traffic and conversions for your website.

http://peakwerks.com

SEO/SXO enthusiast, Designer, UI/UX.

SebastianGrillo.de

AX Semantics

Performance Marketing and SEO Advisor

jaxx.ai

Online Marketing Specialist

Pharmaline, Germany

Online-Marketing

"Seb here!
I am an Online Marketing professional and Marketing Operations nerd with 20+ years growth experience with main emphasis on SEM and conversion along with UI/UX expertise.

My skills are Online Business Project Management along with SEO, SEA, Webdesign, Content Marketing - simply the whole toolkit needed to perform extraordinary growth. I look back on a journey in online marketing projects for SMB from the Tech and SaaS industry in Europe and the US. Living in Israel and the US enabled me to thin out of the box.

Different cultures are my passion. I enjoy traveling around the world - especially 🇹🇭, 🇮🇩, 🇺🇸 and 🇮🇱."

Sebastian Grillo

Passionnate about SaaS Revenue - Chief Revenue Officer - HRTech - Hiring

I'm a passionnate Chief Revenue Officier and I love exploring ways to improve revenue growth, either by learning new skills (Thanks Pavilion and Winning by Design) or leveraging my various experiences in SaaS and B2B sales. 

My ultimate goal is to foster knowledge, process and technology to build the best framework for my teams to enhance their customers journey. 

My role as CRO encompasses cultivating strategic alignments across marketing, product, sales, partners and customer success teams to amplify our outreach and forge sustainable growth trajectories. My main focus is on enabling and aligning my teams to reach their maximal potential. 

With 20+ years in Software and SaaS, I've been hands on in many various contexts and situations (US-unicorns, French Startups, established ISVs...) with many different roles (Presales, Partner Management, CSM, Enterprise Sales, Sales Manager...). 
I've also used and deployed some of the most efficient SaaS and Sales methodologies like MEDDIC (and Command of the Message), SPICED by Winning by Design and Value Selling. 
I have also a broader knowledge and experience on Revenue Architecture, Pricing, Value Engineering and Presales. 

I founded FrogRevenue, a SaaS Revenue Advisory consulting practice, where I help startups Management (CEO, CROs...) eager to refine their revenue-generating activities. 
I'm also very active at Pavilion, where I facilitate executive peers professional development, offering guidance and fostering connections within an international community of revenue leaders.

On a personal side, I strongly believe that business is done by connecting people to leverage value, share experiences and generate new opportunities. 

Please feel free to drop me an Inmail for any insights, thought sharing or query!

Sebastien 🐙 Daune

In Enterprise Sales, everything starts with the Persona.
But today, there’s no excuse to build it halfway.

For years, creating a complete Persona required a cumbersome and long process (Long interviews, Cross-functional workshops, Hours of negotciations and synthesis...), so most teams settled for a simplified version.

Good news: that’s no longer necessary.

A truly actionable Enterprise Persona stands on 4 balanced pillars:

1️⃣ Identity & Psychographics
Who is the human behind the title?
How should you communicate to build trust and authority?

→ Direct impact on tone of voice, messaging, and objection handling.

2️⃣ Functional Reality
What does their day actually look like?
Which KPIs create pressure?
Which tools shape their workflow?

→ This is where product positioning and activation are won (or lost).

3️⃣ Decision System
Who influences?
Who blocks?
What critical events trigger a buying motion?

→ Essential for proper qualification and reliable forecasting.

4️⃣ Value & Pain Economics (SPICED-ready)
Quantifiable pains.
Financial impact.
Buying timeline.
Expansion triggers.

→ This is where you move from a therocitical slide to a real actionnable tool.

🎯 In an Enterprise Motion, a sharp Persona aligns Marketing, Sales, RevOps, and Product around a shared understanding of the customer.

And today, producing this level of structure is simple.

👉 I built a GPT that generates fully structured, actionable Personas ready for GTM teams.

It provides more than 25 criterias to help define a precise enough Persona to be used by everyone and produce the right assets. 

The GPT will even suggest what kind of ressource you should build 

It’s available in the comments.

Test it and send you feedbacks in comment.

#EnterpriseSales #SaaS #GoToMarket #RevenueOperations #GTMStrategy

I'm Sébastien, 20+ years in B2B software sales and SaaS CRO. I talk about SaaS Revenue, Go-To-Market, Enterprise Deals and Upmarket, Customer-Led Growth AI for GTM teams, Lovable, Pavilion and Winning by Design.

Sebastien Daune

CRO & Certified Revenue Architect - Helping startups accelerate their growth - Pavilion Chapter Head | Lovable Ambassador | Winning by Design Ambassador | SaaStock City Leader

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The Battle

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