Co-Founder The Spacestation

Sean Holladay

Representation Matters, LLC

A media consulting agency partnering with creators, companies, and organizations to grow their digital presence and create impactful partnership opportunities.

Founder

YouTube

Partnerships Leader managing YouTube’s largest and most influential creators and media companies with over 500M subscribers and 169B views. My portfolio include partners across lifestyle, food, technology, media and entertainment, publishing and news. Creators I managed include MKBHD, Mythical Entertainment (Rhett and LInk, Smosh), Emma Chamberlain, Remi Ashten, Alisha Marie, Mindy McKnight, Joshua Weissman, The Try Guys, Sssniperwolf, Peter McKinnon and Rebecca Zamolo. Regularly advised on content strategy and platform dynamics to maximize revenue, uploads, views and watch time. 

+15 years of experience working cross functionally across Product, Trust and Safety, Product Operations, Social, PR, Sales, Marketing and Strategy

Spearheaded several partner management best practices including a competitive deck on social platforms, Adwords training, and Best practices for Vlogging.  

Led research studies including the development of YouTube’s YT to TV Broadcaster Research study with Nielsen. This research study included 3 years worth of YouTube and Nielsen data and was featured on AdWeek. It showed how YouTube drives awareness and ratings off-platform and helps monetize global fan communities.  A key finding was how viewers who watch a show’s content on YouTube are +33% more likely to watch the show on TV. 

Led several industry wide events and workshops for YouTube’s top partners in news, publishing and creators including 1) YouTube News Summit with partners from the Verge, Vice, Mashable, Complex and The Young Turks, 2) YouTube Digital Publisher Summit with partners from BuzzFeed, Conde Nast, Tastemade, Vox, Frederator and Hearst and 3) Creator Business Building Workshop Series including Mythical Entertainment, Donut Media, Night Media, a16z, UTA and Creator+. 

Negotiated and closed several of YouTube’s most important deals including shopping/e-commerce, VR, live streaming, YouTube TV, and various funded programs (shorts, originals, content innovation program).

Manager, Top Creator and Media Partnerships

Google

Dedicated consultative seller responsible for growing top Finance and Tech accounts, building strategic business plans, and driving client objectives through Search, YouTube, Mobile and Programmatic solutions. Recognized for being highly successful for implementing keyword specific Always On Ad campaigns for several tech clients including Adobe and HTC. Clients include Intel, Adobe, Shutterfly, Apple, HTC, T-Mobile. Regularly mentioned by peers as a Top 3 Googler.

Increased top technology client’s revenue investment by 13x and upsold client +$1M in one quarter.

Pitched, managed and executed YouTube’s largest multi million dollar program integrations including 2 global contests, a 5 part web series, a social film on YouTube and several custom content integrations. 

Lead account manager on YouTube’s biggest YouTube Marketing Co-Sponsored Program from 2011 - 2012 (YouTube Space Lab).

Large Customer Sales - Senior Account Manager

Google Display Specialist - China

Wan Hai Lines

Account Executive

Service is my compass, impact is what i'm chasing, connection is my goal. 

Creative and solutions oriented executive with over 15 years of experience in the tech and media industry, specializing in content and product partnerships. I am a founder, media consultant, and  partnerships ninja who is passionate about bridging communities and making the world more connected. 

I founded Representation Matters to grow the digital presence and impactful partnerships among organizations, non profits and creatives. Previously, I was at YouTube, where I managed the largest and most influential creators and media companies with over 500 million subscribers and 169 billion views. I advised them on content strategy and platform dynamics to maximize revenue, uploads, views, and watch time. I have a strong background in sales, strategic partnerships, and new business development.

I am a recognized leader in the creator economy, featured by Business Insider and awarded by ADCOLOR. I have a track record of driving growth, innovation, and social impact through my partnerships and projects. I am driven by my mission to empower diverse voices and perspectives in the media landscape and to create positive change in the world.

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The Battle

Sean Holladay

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