Boardsi

Boardsi is disrupting the headhunter model in the Boardroom / Advisory space.
We connect and facilitate the process for Executives to obtain Board and Advisory roles.

With Boardsi, Executives work with innovative companies, startups, and non-profits
through any length of engagement from one-on-one phone meetings, to specific projects, to
formal advisory board positions.

Executive Advisor

Publisher, Touchwood Press

Writing books in the "50 Fun Facts" series I co-created.
Skills used: Writing, Researching, Editing, e-Book Design, Print Design, Social Media Ad and Video Production, AI platforms Chat GPT, Midjourney, and Tome.

Contributing Author

Impartner Software

-First on the Outbound BDR team of 12 to be promoted in Q4 2022
-Led BDRs in Annual Recurring Revenue Q1 2023.
-Stepped up during transitionary time by acting as the liaison between Marketing and Sales while onboarding new Sales and Marketing Operations teammates.
-Created and implemented cross-departmental Teams channel to drive social media engagement company-wide, while leading company in posts, likes, and shares.
-Chosen for special projects including professional development sessions on interactive video prospecting, and assisting marketing team at in-person events.

Sales Development Representative

Heretto

-Gained valuable real-world skills and experience in prospecting, cold calling, and email sequence authoring.
-Proactively set recurring meetings with remote sales and marketing colleagues and across all departments including C-suite and product team.
-Left role upon ramping because of unforeseen restructuring to sales org.

SV Academy

- Selected in top 2% of applicants for a program offered to high-potential individuals preparing for an SDR role in SaaS
- Rigorously trained (300+ hours) and assessed on sales development skills by instructional coaches and industry professionals
- Practiced and oriented self to SDR workflow and Emotional Intelligence skills

Sales Development Fellowship

Crystacular

Made living as freelance creative, educator, and community advocate.

Creative Director

Academy of Art University

-Served groups of international art students with customized training materials and group leadership.
-Advised art industry professionals on ESOL teaching methods creating higher efficiency classes
-Praised for versatility and value-adding work ethic

Academic Advisor & Instructor

SF English Skills

SF English Skills began as a private tutoring service for international English students, and then quickly expanded to include online English tutoring and educational video production. The videos are set in beautiful San Francisco locations and teach English skills in a clear, engaging and amusing style.

Educational Video Producer

Kaplan International English

English teacher to International students.
Levels Elementary through Advanced.
TOEFL test preparation.
Public Speaking Instructor and Course Designer

ESOL Teacher

KZSC Santa Cruz

Governing Board Member, Radio Show Host, Audio Engineer, Producer/Director/Actor in Radio Drama Productions
Winner of National Public Radio's "PRX Showcase" for original audio storytelling piece in 2008

Radio Producer

Experienced sales professional with proven record of prospecting, closing, creative outreach and leadership.

Sean McCandless

Sherry Foster

AscendX Digital

AscendX Digital delivers Through-Channel Marketing services and Partner Marketing solutions. We help companies enable partners through automation, deliver MDF Marketplace solutions, and accelerate revenue growth across the channel ecosystem.

We help to connect every player in the channel value chain - Vendors, Distributors, and Resellers - leveraging the combined power of the ecosystem, to connect, engage, and accelerate growth and value with customers online.

President & Co-Founder

StarTech.com

At StarTech.com I led the digital transformation of eCommerce marketing processes to significantly increase performance and position the company for growth at scale.  I provided leadership across the global marketing function, helping to spin up functions such as product and content marketing.  As the marketing leader for the channel, I built new relationships with partners, defined new marketing roles and functions, and led the creation of a new channel program that drove opportunities for better global partner connections and loyalty.

Director of Marketing

Hewlett Packard Enterprise

Led strategic planning, sales strategy & development, workforce planning, training and enablement, as well as the overall integration/coordination across all of the country functions. 

Managed the Business Development and Business Operations teams - local product management, channel partner programs and strategy, pricing strategy, order governance and supply chain management, and financial forecasting and reporting.

Executive sponsor for the Women's Employee Network.

Chief of Staff & Director - Strategy & Business Operations

Sales Director for US OEM Services - Exceeded all quota ($100M) and growth targets. Drove sales strategy, account planning, customer engagement, team development, and tight alignment to metrics.

Americas Regional Line of Business Director - Owned business strategy & revenue growth for key business unit ($800M), operations; product, category & portfolio management, customer segment go-to-market strategy & sales enablement. Grew business in a flat/declining market.

Director of Sales, LOB Operations and Business Development , HPE Americas

Led high performance marketing team in North & South America.  Key member of Americas senior leadership team.

Drove an integrated marketing strategy that included all facets of lead generation, internal/external communication, brand management, sales enablement, business development, account based marketing, digital marketing, social media & advertising, event strategy & management, channel marketing, analyst/press relations.

Director of Marketing, Americas

Led team that delivered world-wide strategy, business development, portfolio management and sales enablement for strategic IT Outsourcing Services.

Manager, Global Product Marketing

Full management of marketing mix globally for IT services. 
- 2 year post in Europe (1998-2000)

Creation & execution of marketing plan for global business unit, including new service development & launch, Analyst/Press relations, external awareness & thought leadership, go to market messaging, sales training/development, competitive intelligence, web presence, awareness & demand generation campaigns

Marketing Programs Leader - Americas, Europe & Global

At AscendX Digital we are focused on the Channel, bridging the gap between Manufacturers, Distributors, and their SMB partners that sell to, and are invested in, their own communities. 

We have a unique Through-Channel Marketing as-a-Service model that makes the best marketing accessible to all sellers through technology and the power of the broader ecosystem.  If you are a Manufacturer that wants to showcase your products & services more broadly through your channel partners, we can show you how to leverage an integrated web, social media, search and email strategy to drive more business to your offering with your partners.  If you are a Distributor that wants to offer more value and differentiate your partnership with your vendors and your resellers, our next-generation marketing is for you. Subscribe here: https://bit.ly/3L1MyIG

I have held a number of executive leadership roles in marketing, sales, business development, and operations. I believe that it’s not only what you do, but how you do it that has the lasting results that drive long-term organizational success.
  
I have an MBA and a BA (Economics) from McMaster University in Hamilton, Ontario, Canada. She/her.

X/Twitter: @SherryTechBiz

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Sean McCandless

Sherry Foster

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