SCOTT TAYLOR - The Data Whisperer

MetaMeta Consulting

MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story.  Our experience is rooted in helping countless business executives understand the strategic value of proper data management.  Data has never been hotter but Tech Brands can't always break through the clutter.  We are proponents of compelling messaging that is also technically accurate.

The Data Whisperer & Principal Consultant

DataVengers

Lead member of the DataVengers, a coordinated group of independent content creators amplifying and enhancing the data event experience

DataVenger

Technics Publications

NEW BOOK: TELLING YOUR DATA STORY - Data Storytelling for Data Management 

The Data Whisperer's practical guide to explaining and understanding the strategic value of data management.

Available directly from Technics Publications and also on Amazon

Author - TELLING YOUR DATA STORY - Data Storytelling for Data Management

Thinkers360

Top 10 Ranking Thought Leader & Influencer
Big Data 
Business Strategy
Digital Transformation

Top 10 Ranking Thought Leader & Influencer - Big Data | Digital Transformation | Business Strategy

DATAVERSITY

Very excited to be chosen for the Opening Keynote at Enterprise Data World in San Diego March. 
"Data Management as the Foundation of Digital Transformation"
For a discount on registrations use promo code DATAWHISPERER

Keynote Speaker - DGIQ

InfoCepts

Helping to Bridge the Story Gap Between the Business and Data - Events, blogs, videos and all sort of content.

InfoCepts Partner

ThinkLinkers

ONE WORLD. ONE PEOPLE. ONE DATA.

A collaboration between ThinkLinkers and Scott Taylor - The Data Whisperer, born out of love for #Data, #Storytelling and knowledge sharing, we’re excited to present:
M D M - Master Data Marathon

Host for the Data Marathon 5.0

Cloudera

Podcast Host

Dun & Bradstreet

Reimagined, redefined and repositioned Dun & Bradstreet’s global market position for data management solutions supporting Master Data resulting in a common set of vocabulary, a clear consistent voice in the marketplace and a visionary business accessible narrative.

D&B Master Data Evangelist : Market Development & Innovation

InfoCommerce Group Inc.

Specialized Consultant - Master Data Productization Opportunities

Let me help you TELL YOUR DATA STORY 

I can be your voice for Data Management 

Partnering with Enterprises and innovative Data Brands that want to change the nature of data management - and help them tell their story!

As **The Data Whisperer** I help "calm data down" 

I am a firm believer in “making your data do the work,” and have enlightened countless business executives to the value of proper data management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration. 

I'm more of the strategic WHY than the technical HOW. 

I have spent over two decades solving master data challenges with large global enterprises as well as guiding Tech Brand owners to leverage their reference data and taxonomy assets.  

In a variety of strategic marketing, GTM, innovation and consulting roles, I have worked with some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft, Kantar, NPD as well as start-ups such as Qoints and Spiceworks.  

I'm an avid business evangelist and original thinker, and continually share my passion for the strategic value of foundational data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of marketing content. 

Highly effective strategic Subject Matter Expert/SME working directly with sales and alliances to reinforce the value of data management.

If you are an innovative Tech Brand looking to change the very nature of data management let me help you tell a better story!

MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story.  Our experience is rooted in helping countless business executives understand the strategic value of proper data management.  Data has never been hotter but Tech Brands can't always break through the clutter.  We are proponents of compelling messaging that is also technically accurate. 

Informatica

Senior Director of Product Marketing 

Director of Product Marketing

Principal Product Marketing Manager

Creating marketing collateral, customer advocacy, supporting sales specialists and helping them become successful, product strategy, product road map, analyst relations, social media marketing, b2b marketing, blogging, thought leadership, product demonstration, event management, customer success, case studies

Senior Product Marketing Manager, MDM

Helping several customers implement Master Data Management system using IBM MDM Server and Initiate MDS around the globe.

Senior Technical Specialist - Infosphere MDM Server and Initiate Master Data Service

Provide technical specialties in IBM MDM Server and MDM Server for PIM (WCC and WPC).

Software Engineer

Worked as Project Trainee in SAP for 6 months and have undergone complete training on SAP Properitery Language ABAP.

Project Trainee

I am currently working at Informatica Corp. as Director of Product Marketing for MDM - a strategic focus area with over 200M revenue. In this role, I perform following job duties -

•	Create marketing collateral on master data management  technologies and business solutions targeting both business and technology leadership 
•	Deliver external-facing case studies, return-on-investment (ROI) and solution papers based on customer interviews, 
•	Deliver internal content such as sales scripts, competitive briefings, and market trends and monitoring reports
•	Work with analyst relations, press relations, and customer advocacy to participate in creation of specific messages for analyst and media briefings, product evaluations, and public case studies
•	Conduct customer and partner interviews to generate case studies as well as capture requirements
•	Work closely with Corporate Marketing Managers who are responsible for marketing plan, lead generation campaigns and go-to-market events and programs to ensure that all of the marketing collateral at campaigns, programs and events is consistent in overall branding, message and details
•	Collaborate with Marketing Communications, Product Management and Product Engineering teams to translate the technical vision into marketing communications such as technical white papers
•	Work with Product Management to build compelling product demos
•	Track and monitor MDM competitive landscape and ensuring the company collateral and website accurately reflects the latest, differentiated product positioning
•	Create MDM sales collateral and train sales teams on messaging and positioning
•	Write blogs, tweets, and engage in all aspects of social marketing to promote MDM thought leadership and brand.

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The Battle

SCOTT TAYLOR - The Data Whisperer

Prash Chandramohan

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