SK Perform

We train managers the skills, strategies & tools needed to lead teams that get results

Only for companies or managers serious about achieving greater results.

Founder

WINT - Water Intelligence

UK Country Manager

Matterport

- Achieved 130% of team quota in 2023
- Achieved 106% of team quota in 2022

Responsible for leading and driving direct sales for the EMEA region. Managing, coaching and developing a team of account executives and senior account executives.

Sales Manager - EMEA

Rightmove

- Achieved 119% quota 2021
- Achieved 101% quota 2020
- Have built and scaled a high-performing team of over 25 people.
- Built a new business unit and team from 0 to over £30K monthly recurring in just 4 months
- Improved team customer retention by 43%
- Increased team monthly subscription revenue by 30%

Responsible for leading and driving the account management team and customer success team within the estate agency side of the business.

Also responsible for our new schools division.

Consisting of 3 Sales Managers, 16 Account Managers, 2 Customer Success Managers and New Business Consultant.

Head of Sales - Schools and Account Management

Responsible for leading and driving the account management team and customer success team within the estate agency side of the business.

Head of Account Management

Responsible for leading and driving a team of 8 telephone account managers within the estate agency side of the business.

Sales Manager

thyssenkrupp

Sales Development Manager

Sales Executive

Dynamic Metals Ltd

Knight Strip Metals Ltd

Business Development Manager

Wilsons Metals

Founder | Helping You Build High-Performing Sales Teams | Creator Of Healthy Team = Healthy Results Playbook For Sales Leaders | Follow me for daily doses on leadership, personal development & mindset

The problem?

❌ 85% of managers face their roles without having proper training. 
❌ 60% of new managers underperform in their first year.
❌ 75% of UK employees report experiencing a toxic workplace culture.
❌ 84% of sales reps missed quota in 2023.

What does this mean?

- Managers get little to no training & coaching.
- Majority of the time they are left to figure it out for themselves.
- Failure rate & underperformance is high for them & their teams.

Sales managers haven't been set up for success & I’m on a mission to change that.

I train sales managers the skills, strategies & tools needed to lead teams that get results, in just 90 days.

✅ How?

The Playbook For Sales Managers

- 5 focused modules
- 8 x 1:1 coaching sessions with me
- Daily support access for any challenges
- 12 months of course access

Apply in my featured section!

🚀 Who am I?

- Experience leading & scaling high-performing teams at the likes of Matterport and Rightmove.
- Led managers & teams of 25+.
- Hired, coached & trained 00s of managers.
- Hired, coached & trained 00s of sales reps. 
- Experienced in leading teams in start-ups to established businesses.

✅ What have I done?

📌 Scaled & built teams of 25+ within FTSE100 companies contributing £60M ARR.
📌 Consistently over-achieved yearly business results at multiple businesses.
📌 Developed “The Playbook” For Sales Managers & successfully implemented across multiple businesses.
📌 Guest speaker on multiple podcasts discussing leadership, mindset & personal development.
📌 Speaker at multiple events sharing my story to inspire & motivate others.
📌 2x marathon runner, continuously challenging myself to grow and improve.

Check my recommendations to see what others say about me. 

———

Want help? 

Training & Coaching inquiries: 📧 
scott@skperform.com

Podcast & Speaking inquiries: 📧 scott@scottkingsbury.com

Apply For The Course In My Featured Section

———

Scott Kingsbury

SpendLab

BDR Leader (Interim)

SDR Leaders of USA

Co-Founder

SDR Leaders of EMEA

SDR Leaders of EMEA is an invite only community whose goal is to make SDR Leaders in EMEA the best in the world.

SDR Leaders of APAC

Noble

Advisor

Yess 🏈

Skaled Consulting

Senior Sales Consultant

Saleswise: Top of Funnel Consultancy

GTMfund

GTMfund Member

Clay

Cooking up some trigger firing, AI and automation content.

Claymaker

Founder @ SDR Leaders of EMEA | I help early-stage technical founders grow their revenue

I build communities and products that help go-to-market teams thrive.

As founder of SDR Leaders of USA & EMEA, I’ve grown a global community of 8,000+ SDR Leaders, RevOps leaders, and GTM operators across EMEA and North America. We host masterclasses, playbook sessions and in-person meetups.  All focused on elevating the role of the SDR leader from pipeline manager to GTM talent architect.

Prior to this, I worked across high-growth SaaS environments (Snowflake, Infoblox and Solace), helping build scalable sales development engines from the ground up.

💬 If you're growing a sales team, rethinking your GTM motion, or exploring the future of SDRs in an AI world, I’d love to connect!

📆 Schedule a chat: https://calendly.com/daveewilkins/saleswise-introduction
📲 Text me: +31619785357
📧 Email:david@sdr-leader.com

David Wilkins

SDR is the hardest job in sales 


Most people have no idea how much noise SDRs push through just to get a single “yes.”

📞 First contact? Total strangers.
📩 Inbox? Buried in junk.
🙅‍♂️ Rejection? 99% of the time.

But SDRs…

Build trust in seconds

Read intent between the lines

Stay sharp after 20 “no’s” before lunch

You’re not order takers.
You are the first impression.
You open the first door to the deal.
And you show up: every. single. day.

What’s your #1 tip for cutting through the noise?

The SDR Leader Guy | Building the #1 Community for SDR Leaders | Founder, Events + Playbooks + AI

Don't be like the Undertaker

We have all fallen into this trap; I did when I started as an SDR.

You get happy ears, when a prospect says ''call me in..'' you think this is for sure going to be a meeting, you can book that holiday you've always wanted etc etc.

However, the prospect is raising an objection, which you must first handle to ensure its validity.

So what would I recommend if someone says ''call me in..''? Here are my top 3 tips:
1️⃣ ''Can you help me understand why, then?'' It could be that the prospect had a project ongoing or a financial year end; get more details as to why they are pushing you to another date.

2️⃣ ''What will have changed at that time?'' Another way of asking the prospect to determine if what you have suggested will be top of mind when you get hold of them at the later date.

3️⃣ ''You mentioned this is something of interest; what happens if you do not act on it before the time we speak'' You are trying to understand if the status quo is 'good enough' for the prospect, if there isn't a pain that you've unearthed, then nothing will change their mind.

What other tips would you add? Let me know in the comments!

Who is hiring for SDR/ BDRs?

Let’s help some people find a new role before Christmas!

Leaders, add your roles in the comments 👇

The SDR Leader Guy | Building the #1 Community for SDR Leaders | Founder, Speaker, Events + Playbooks + AI

Is San Francisco the most electric city for Sales Development?

We had our SDR Leaders of USA meet up last week in the Bay Area, and it was an inspirational evening.

We discussed how:
+ Teams are removing manual tasks almost completely from their teams, so SDRs can focus on the execution of their role
+ How leaders are developing their skill sets 
+ What is the kind of talent leaders are looking to bring in with the AI playing a massive factor.

Thank you to everyone who came and shared their ideas, the tools they are using and also their horror stories!

A HUGE thank you to Nooks for hosting SDR Leaders of USA at their sweet office in SF last week and for all their support in growing our community over the last 12 months.

London <> SDR Leaders of EMEA holds a special place for me

Each time we connect, new SDR leaders join us and share their experience, expertise, and amazing vibes.

This time was extra special, with members from Barcelona and San Francisco making their way to be a part of this evening.

We changed it up this time, joined by Christian Kletzl, who shared his executive insights on how the C-level views building out SDR motions, what's needed, and how to build business cases to achieve this. 

Appriciate Osama Zaghloul for hosting us once again in London!

Thank you to UserGems 💎 for supporting our meet up!

I failed as an early SDR leader more times than I can count. Now I build SDR Leader communities across the world.

Most people only see the events, the logos, the “Founder of X” titles. They don’t see the path.

Here’s what you don’t see behind the headline 👇

1. Failed school. Had to repeat a year. Dyslexia made reading and writing a daily fight.
2. Found a university that gave support, packed my bags, moved to Amsterdam. Studied, played rugby, tried to figure out who I was.
3. Graduated in 2009 into a financial crisis. No jobs in the UK. Chose rugby and odd jobs in the Netherlands just to keep moving.
4. Went back to the UK. Tried to become a teacher. It didn’t feel right. I felt lost and I missed the Netherlands.
5. Worked in a mayonnaise factory to pay the bills. Hairnet, long shifts, cold floors. Not glamorous. But it kept me going.
6. Landed my first SDR role. Struggled badly. Got concussions. Felt like I was failing all over again. Still turned up every day.
7. Joined a startup. Had some small wins, then ended up on a PIP. I was embarrassed. Thought maybe sales wasn’t for me.
8. Found a company that felt right. Started as an SDR. Left as a director with global scope. Learned how to build SDR engines from scratch.
9. Joined Snowflake. Built and scaled one of the best SDR orgs in the world. Learned what “world class” really looks like.
10. Started SDR Leaders of EMEA, Then SDR Leaders of USA. Then SDR Leaders of APAC. Late nights, early flights, small meetups that slowly became packed rooms.
11. Launched Saleswise: Top of Funnel Consultancy so I could help more SDR leaders build real, repeatable playbooks. Not theory. Actual working systems.
12. Now I split my time between advising startups, and building SDR Leader communities that help others grow faster than I did.

And right now, as I look at our plans for 2026 and beyond, I still feel the same mix of fear and excitement I had as a first-time SDR.

Nothing comes easy.

Nobody hands you a community, a title, or a playbook.

You build resilience one hard day at a time. You keep going when events are small. You show up for your team when you are tired yourself. You back yourself when the safe option is to stay quiet.

Here’s what this journey taught me:
+ Strength of character is QUEEN for SDR leaders
+ Consistent hard work beats “natural talent” in this game
+ Resilience is a skill you build, call by call, quarter by quarter

Every step matters, even the ugly ones. The jobs you hate. The quarters you miss. The PIPs you fight your way out of. They all become part of your power.

If you’re in the messy middle right now, keep going.

Stay strong. Keep moving. Success as an SDR leader is earned, not given.

Leaders, what part of your journey would people never guess from your LinkedIn headline? Let me know in the comments.

Woke up to be the #1 sales influencer in the Netherlands!

When I started posting on LinkedIn, it was a simple idea:

Remove the fluff and BS about sales development, share what actually works and what it takes for SDR leaders to elevate their teams and themselves.

With this simple concept, it's now developed into creating SDR Leadership communities globally to help each other and to raise all boats.

The mission isn't over yet, but we are starting to create something really special.

The connections, friends and good times we have all had personally give me so much energy and joy.

I wouldn't change it for a second!

Thanks to Favikon for sharing this with me 🩷

What happens when SDRs focus on pipeline creation rather than booking meetings? We found out..
   

We shifted the comp plan.

No more rewards for meetings completed.

Pipeline impact became the true north star.

I architected the new incentive plan.

Tracked every quota, every outcome.

Results?

Revenue contribution from our SDR team went from 8% to 24% in 2 years.

SDRs started thinking strategically, not just grinding dials.

The culture transformed.

Leaders who measure and celebrate pipeline see real change.

What’s stopping you from making the switch?

SDRs often measure success by one thing: activity numbers.  

But here's the problem...  

Chasing "more calls, more emails, more touchpoints" costs you BIG in ways you don't see right away:  

🔻 It burns out your team.  
🔻 It erodes long-term trust.  
🔻 It kills creativity and strategic thinking.  

The best SDR leaders I’ve met? They don’t focus on endless actions. Instead, they double down on VALUE:  

✅ Building relationships that last.  
✅ Learning their ICP inside out.  
✅ Becoming trusted advisors.  

Their secret weapon? Quality beats quantity every time.  

When you shift the focus from just "doing more" to "doing better," everything changes.  

You build pipelines that don’t just hit quota—they *exceed* it.  
You create teams that stay motivated and inspired.  
You lead with strategy, not hysteria.  

True success isn’t measured by activities. It’s built on outcomes.

What's worse:

a) calling your prospect 'mum' on a cold call

or

b) Forgetting to take out [name] at the start of your email and sending it out

#saturdaythoughts

The most brilliant SDR Leadership hack is very simple:

Decide what the main executive priority of the business is and ignore everything else.

Then, double down every activity around that for the next 2 quarters until you have created an SDR organisation that's undeniable to your execs, which puts you in a position to be promoted.

People are so fearful of the unknown that they never change their SDR playbook.

Ironically, never changing your SDR playbook exacerbates that fear.

taplio

The Battle

Scott Kingsbury

David Wilkins

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