FastForward Results

•	Content: Relevant, focused SEO-informed writing that delivers traffic based on reader intent.

•	Copywriting: Clear, concise, compelling copy that attracts, engages, and converts.

Writer

Knucklepuck

•	Marketing and SEO-driven writing for a digital marketing agency including web site copy, presentation materials, blog posts, ads, case studies, emails, social media, etc. for the agency itself and for B2B and B2C clients in categories including healthcare, beverage, pets, SaaS, moving and storage, cannabis, managed IT, legal, associations, and commercial and residential real estate

Copywriter

FastForward Publishing

•	Write, publish and market nonfiction and fiction books. 75+ books published in genres like business, self-help, children’s, sports, and biography.

•	Develop content road maps and editorial calendars coordinating creative and technical aspects to ensure that the development of content and production of materials is effectively and efficiently created and delivered through appropriate channels including Amazon. 

•	Promotion of content through email marketing, social media promotion (Facebook, Twitter, YouTube, etc.), blogging, press releases, website development, and SEO.

•	Help authors/future authors take their idea from concept to published book (and all steps in between).

•	Help businesspeople establish credibility and authority through book authorship and promotion.

Author | Publisher

FastForward Income

•	Write and market proprietary business improvement and self-development materials for entrepreneurs, managers and sales professionals.

Content Developer

For a long time, I thought I was a marketing guy who could write decent copy. Turned out, I’m a really good copywriter with some credible experience in marketing.

Every day I leverage my years of results-oriented marketing, content creation, storytelling, audience engagement, brand identity, customer acquisition, and lead generation experience to help my B2B and B2C clients reach their objectives.  

I'm focused on two goals that can both be summed up with the same three words, in the same order, but with different meanings:

          Goal in Life: Avoid boring people.

          Goal as a copywriter: Avoid boring people.


Scott Frothingham

IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

taplio

The Battle

Scott Frothingham

Itir Eraslan

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