FastForward Results

•	Content: Relevant, focused SEO-informed writing that delivers traffic based on reader intent.

•	Copywriting: Clear, concise, compelling copy that attracts, engages, and converts.

Writer

Knucklepuck

•	Marketing and SEO-driven writing for a digital marketing agency including web site copy, presentation materials, blog posts, ads, case studies, emails, social media, etc. for the agency itself and for B2B and B2C clients in categories including healthcare, beverage, pets, SaaS, moving and storage, cannabis, managed IT, legal, associations, and commercial and residential real estate

Copywriter

FastForward Publishing

•	Write, publish and market nonfiction and fiction books. 75+ books published in genres like business, self-help, children’s, sports, and biography.

•	Develop content road maps and editorial calendars coordinating creative and technical aspects to ensure that the development of content and production of materials is effectively and efficiently created and delivered through appropriate channels including Amazon. 

•	Promotion of content through email marketing, social media promotion (Facebook, Twitter, YouTube, etc.), blogging, press releases, website development, and SEO.

•	Help authors/future authors take their idea from concept to published book (and all steps in between).

•	Help businesspeople establish credibility and authority through book authorship and promotion.

Author | Publisher

FastForward Income

•	Write and market proprietary business improvement and self-development materials for entrepreneurs, managers and sales professionals.

Content Developer

For a long time, I thought I was a marketing guy who could write decent copy. Turned out, I’m a really good copywriter with some credible experience in marketing.

Every day I leverage my years of results-oriented marketing, content creation, storytelling, audience engagement, brand identity, customer acquisition, and lead generation experience to help my B2B and B2C clients reach their objectives.  

I'm focused on two goals that can both be summed up with the same three words, in the same order, but with different meanings:

          Goal in Life: Avoid boring people.

          Goal as a copywriter: Avoid boring people.


Scott Frothingham

Write Way Pro

🌟🙋‍♀️ Currently accepting new clients and open to in-house positions for organizations in need of  high quality content. See my extensive startup experience detailed in jobs below.👓
WWP services range from full project management content creation, everything from book titles to brand taglines to whitepapers, including blogs, thought leadership articles, case studies, eBooks, and video scripts. My strategy is informed by both data and SEO best practices. 
WWP services range from full project management content creation, everything from book titles to brand taglines to whitepapers, including blogs, thought leadership articles, case studies, eBooks, and video scripts. My data-driven strategy is informed by SEO best practices.  

In this capacity, I've created thought leadership articles for several technology-centered media outlets and businesses, including AltaML, IBM, CFO, CSO, Stratasys, Runtime, Dice, CoinDesk, and GE. 

Among my clients was Tiger Supplies. Its goal was to increase brand recognition, reach, & engagement through web content, product descriptions, and social posts. 
✔Content: Collaborated with the marketing department to create content for the site, blog, and social media 
✔Social branding: Organic Twitter following increased 450%  within 6 months with no paid promotion.

Kallah Magazine was the first venture of WWP. It was a print magazine with digital support and managed every stage of production and distribution. The site, blog, and FB page are still active. 
 ✔Content Strategy and Editing: I planned the content calendar and collaborated with other writers whose work I edited.
✔GTM and Sales: It became profitable by the end of the first year and increased output and revenue  YOY for 6 years through ad sales.
✔Production and Logistics: I sourced graphic designers and printers and managed the distribution, expanding it from the local area to 3 states.  
✔Social branding: I created a Facebook page for an interactive connection with readers.

Branding & Communication Strategy | Project Management | Content Creation & Editing | Ghostwriting

Confidential

Working alongside Executive Director of Nonprofit with over $1.3 million in annual revenue to improve operational efficiency and maximize revenue retained from donations and rental income.
 ✔Increased individual donations by revising fundraising letters with higher suggested amounts
✔Improved site experience by removing outdated information, correcting errors, and making it easier for visitors to find the information they seek
✔Boosted engagement through better copy on mailed and published materials  
✔Introduced Google Sheets timesheets in place of handwritten paper forms to track hours and pay for employees
✔Tapped into the power of generative AI to extract text from images of handwritten documents to reduce manual processes in data collection and sharing
✔Coordinated email and voice communication with donors and staff
✔Designed flyers and digital assets with Canva to publicize events through digital and print media
✔Generated monthly reports  to be shared with stakeholders
✔Segmented audiences and personalized direct marketing emails and letters accordingly 
✔Cut costs by reviewing current and prospective vendors and comparing pricing to find the most economical option 
✔Qualified inbound prospective customers for facility rental
Revenue responsibilities extended to processing payments and issuing invoice, taking in credit card information, checks, and cash from donors and assigning them to correct categories for tracking

Nonprofit Organization, Revenue Operations and Communication

NYC Data Science Academy

Writing and editing articles for the school's content marketing. I edit nearly all student blogs that get posted.  I've also updated the plug-ins and content on the organization's WordPress site. All work is turned around swiftly and accurately.

Fractional Content Marketing Writer and Editor 

Light Reading

I was a regular contributor to Light Reading publications before it was acquired by Informa and returned to it after the acquisition in 2023.   My blogs on voice activation and security were the top two performers for the site as measured in comment activity, garnering 155 and 115 comments.

Telco reporting, content marketing and thought leadership

Techopedia

I wrote articles about current innovations in technology applications, including AI, big data, cryptocurrency, IoT, and more.  The company was sold in 2023 and is taking a different direction now to bolster the gaming and crypto business of the new owners.

Contributing Writer for Thought Leadership, Tutorials, and Blogs

Delegate

My marketing strategy of creating original and relevant content with deep understanding of SEO and social media increased the site's organic traffic  by over 150% in just the first four months.
Social media: Improving the LinkedIn and Twitter profiles and consistently posting increased traffic and engagement by over 100% without sponsored posts. Twitter followers grew by 50%, and LinkedIn followers grew by 25%.

That entailed creating the content calendar, assigning and reviewing the blogs written by freelancers, sourcing imagery for illustration, creating and scheduling the social media posts,  and finding the talent required for video production and editing. I also set the budget and creatives for LinkedIn promotions and Google Ads.
Accomplishments: 
Research and competitor analysis: I identified the top 5 competitors and tracked their activity and ranking on LinkedIn and Google search rankings.  
Content Strategy : I planned the content calendar with timely topics that I optimized for relevant SEO. 

Editorial Management: I managed a freelance writer, planning monthly assignments that I reviewed, edited, formatted, and  illustrated for the WordPress CMS.

KPI tracking: the site had not been tracked through Google Analytics and Google Search Console. I set that up and integrated it with HubSpot.

Analytics and reporting: I reviewed and compiled the analytics on site and social traffic that I presented in monthly reports. 

Video content: I set up a YouTube channel for the company that featured two videos made by stitching together individual uploads from employees. The internal recruiter referred to the full length version of several minutes to convey company culture to job applicants. The shorter version was designed for social media posts.

Loyalty initiatives: I activated the first company-wide holiday gift program for customers.

Content Marketing Manager

ValueMomentum

To obtain highly technical information that was to be rendered for business audiences, I Interviewed multiple SMEs across continents and time zones. 
I collaborated with the graphic designer and other marketing specialists to compose emails for nurture and drip campaigns, thought leadership, blogs, brochures, press releases, whitepapers, and landing pages optimized for SEO. 
I contributed to the social media growth of the company with LinkedIn posts and consistent Twitter posts.

Lead Content Strategist

Optimove

I curated and crafted newsworthy pieces, blogs, and thought leadership articles for Optimove's publication see https://postfunnel.com/author/ariella-brown/

News Curator and Article Writer

Tractable

This was the exception to the general rule of content marketing. One article I wrote brought in a sale qualified lead for a 7-figure contract the day after it was published. He called solely because of that article. 
 Qualified leads also came in through the ads that I composed for specific products and market regions. "We put the app in appraisal," for example, brought in a number of conversions with very little spent on the LinkedIn ad placement. I also composed social media posts to promote specific events where the company representatives were featured and to drive audiences to recently posted blogs.
Connecting regularly with the marketing team members in both the UK and the US via Slack and Zoom, I  contributed to the marketing strategy for the site relaunch in Q4, including corporate branding and the promotion of three new product lines. The blog I wrote on sustainability was picked up by another publication without any effort on the company's PR team required. (see https://autorecyclingworld.com/sustainability-whats-ai-got-to-do-with-it/)

I also wrote long form content, including thought leadership articles and whitepapers by interviewing subject matter experts in insurance and AI. Some of those articles appear under the names of those experts or with no name.

The site relaunch was a major project that entailed composing new product descriptions and new sections about the use of visual AI in industries beyond auto insurance. The company was expanding into more partnerships with businesses dealing in all  phases of the auto lifecycle and into home insurance and repair.  When the text was fully assembled, I had to edit it for accuracy, grammatical correctness and consistency of American style. I also reviewed supporting assets -- both texts and videos --used by the marketing and sales teams  to identity what corrections and updates were needed.

Content Marketer | Product Marketer | Ghostwriter | Copywriter | Editor

Remarkety

I researched and wrote about various topics related to eCommerce marketing, including social media ads, email, SMS/MMS, abandoned cart recovery, mobile use, device hopping, promotions, engagement, retention, and loyalty.

Case Study Writer, Blogger, and Ghostwriter 

Marketing & thought leadership pro with 13+ years experience translating complex tech topics into clear, engaging content that resonates with your target audience 🎯 strategic 📑 editor 📖 storyteller 👻B2B ghostwriter

Don't settle for boring, blah content marketing that does nothing to distinguish your brand. Stand out from your competition with extraordinary content that engages and converts!

Think you can't afford it? Think again. Extraordinary content not only deliver ROI now but continues to deliver value for years to come!

🎯Outstanding Branding Strategy 💼Project Management 📖Storytelling 👻Ghostwriting 📰 Journalism 📑Editing 🦸‍♀️Superpower: translating complex tech & financial topics into engaging SEO-optimized content that converts!

I specialize in interviewing subject matter experts to render complex topics into clear and engaging stories, earning the highest compliment you can give a ghostwriter: "It sounds like me -- only better!" 

I deliver greater value with content that works not just for the moment but retains audience interest and traffic for years. See the proof here: https://ariellabrownportfolio.blogspot.com  

I  plan, create, and edit textual content of any length -- from taglines to whitepapers, as well as web content,  eBooks, ghostwritten articles, video scripts, social media posts, and case studies. Everything I write is  both accurate and engaging, conveying a human voice that can never be duplicated by ChatGPT, Claude, Gemini, or any other generative AI.

In addition to over 19 years of experience as a content marketing strategist and creator, I have over 14 years of experience reporting on tech and writing for tech businesses.  My work has been published in AdAge, Baseline, DMN, Dice, EBN, EE Times, Forbes, Information Week, CoinDesk, CFO, CSO, Runtime, Techopedia, Telco Transformation, and Light Reading. 

Over the years, I've acquired a deep understanding of innovations in technology, including 3D printing, 5G, AI, blockchain, cloud computing, cybersecurity,  FinTech, IoT, InsurTech, SaaS, and their business applications.

My clients and employers included a number of startups and other tech-centered businesses like IBM, GE, and Oracle. My branding, marketing strategy, demand generation, lead generation, SEO, and social media delivered exceptional results for them. 

Notable achievements include increasing site traffic and engagement through strategic content planning, bringing in a sales qualified lead for a six-figure content within 24 hours of the publication of a single article, increasing distribution and reach by producing high-quality articles that other publications request to run them, and contributing to two startups reaching their goal of being acquired.

taplio

The Battle

Scott Frothingham

Ariella Brown, PhD

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