B2B Catalyst

7 years of B2B consulting experience lead to B2B Catalyst. We build revenue engines that work.

CEO/Founder

SB Builders, LLC

Changed invoicing process to dramatically reduce AR and contributed in doubling revenue, passing 80k in monthly revenue

Implemented time tracking, invoicing, project management, basic CRM, contract creation, esigning system.

Developed SOP for all of the above & trained team in SOP.

Weekly checkins on project progress and invoices

Marketing and Operations

AutoVitals

-Analyzed current sales strategy, proposed changes, and implemented
-Developed and implemented channel strategies
-Managed and trained sales development team
-Developed hiring and training process
-Hired 5+ New SDRs
-Refined sales process
-Reimplemented CRM
-Managed CRM, users, and ensured CRM data quality
-Developed initiative tracking methodology to track result of sales and marketing initiatives
-Tracked sales and marketing KPIs & developed tracking tools for team use
-Set sales development team goals
-Refined team management process

Sales Strategist

Sales Development Representative

This Side Up Global

I helped develop and improve core operating processes and procedures in This Side Up Global using Scrum, JIRA, Confluence, Lastpass, and other industry standard processes and software.

I led and/or documented meetings in the company, including Sprint Planning & Review meetings, Process Retrospectives, Daily Stand-up's, and Client Meetings. I partnered with the CEO and other team members to improve operations, processes, and other business elements.

I administrated company SaaS products, adding, removing, and editing users, accounts, and other entries. I researched new software products, tested them, and if beneficial implemented them in the company. I explored existing software and found ways to use them more efficiently.

I developed, refined, and recorded company processes and procedures. I researched cutting edge business processes and concepts and worked with the CEO to implement them in the company.

I received training in content marketing, email marketing, and exposure to Facebook Ads, Google Ads, SEO, Social Marketing, and other kinds of digital marketing.

I initiated a content marketing campaign on a Facebook group, the first article of which got 25 likes, 11 comments, 1 share, and over 100 people added to a pixel.

Process Specialist

Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

So 6sense released a surprisingly great article embracing the move from intent to signals - but they missed one critical category of signal with serious consequences

Ironically, this effectively admits that their intent data didn’t actually show purchase intent... 

Buuut I won’t knock them for telling the truth even if it's late

Why this missing category matters:

Missing it...

Kills marketing / sales alignment

Makes actual intent modeling extremely hard to scale

Removes the most reliable and scalable form of signals

And is ultimately the reason why I think intent platforms failed in the first place

6sense talks about 2 paths to get signals

“Created/Received Signals come from your own digital properties and systems. Web traffic, product usage, email engagement, CRM data, and more.”

I call these first party signals because you own the data

“Acquired Signals come from outside providers. They give you visibility into activity you wouldn’t otherwise see: content syndication, review sites, publisher networks, etc.”

I call these second party signals because you can’t independently verify the data

The most important category?

Third party signals

Public signals you acquire through structured research

Job posts, news articles, new hires, social content engagement

This category is mostly driven by growth/demand teams reinventing ABM with Clay workflows

5 reasons it’s the best category

1. Anyone can verify the signals

Sales reps trust signals they can see with their own eyeballs more

2. It tends to predict behaviour better

Public content engagement shows greater commitment

News articles either force or show company action

Job posts and hiring demonstrate a willingness to spend money on a problem

3. You can personalize off public signals without being creepy

In fact, you look thoughtful when you do

4. Lack of data isn’t a problem, it’s a signal

No hire = smaller problem

5. It’s already an account-based sales best practice

Adem Manderovic was researching job posts in 2010 to identify in market companies

Christopher Curtis was helping SDR teams overattain when the rest of their company missed… 2-3 years ago

Jacob Karp uses third party signals to build account POVs that guide all of his outbound

Put simply - 3rd party signals make sales and marketing ABM alignment possible by aligning the team around visible signals you can easily act on

If I were 6sense (or Clay) I would find a way to structure 3rd party signal data to combine with 1st and 2nd party data for profile/readiness/interest signals (another great section of the article)

Build modeling against won/loss data

While also figuring out how to surface the data in a way sellers can action in prospecting and discovery calls

Get that right… you finally live up to the promise of being a GTM crystal ball

Founder | GTM Architect | We build revenue engines that work

Martin MacArthur

Global Sales Mentor

🌍 I lead the business development strategy at GSM, helping high-growth startups and mid-market companies scale into international markets through low-risk, Done-for-You solutions.

🚀 What We Do:

• Build complete global sales organizations (Done-for-You)
• Mentor startups on go-to-market strategy
• Develop channels & distributor networks
• Provide executive coaching & strategic advisory

🎯 Who We Help:

• Founders expanding into global markets
• Sales leaders managing multicultural teams
• VPs/Heads of Sales seeking GTM systems that work across borders

📈 Key Wins:

• Generated \$10M+ in qualified pipeline over 15+ years
• Built a trusted personal brand as “The Outbound Sales Guy” on LinkedIn
• Prioritized quality over quantity—driving long-term, high-value revenue
• Cultivated strategic partnerships through authentic, consultative selling

🧭 I believe in building relationships through trust, clarity, and value—not gimmicks. My approach equips clients to navigate global expansion, complex sales cycles, and partner enablement with confidence.

Head of Business Development

The SD Lab

The SD Lab helps you deploy repeatable & scaleable processes to support your emerging growth oriented company to accelerate its pace of sales growth while operating more efficiently & effectively.

- Audit & automate workflows that ensure everything runs smoothly
- Pinpoint weaknesses in communication, collaboration, & production
- Build sales systems that actually work
- Solving outline weaknesses efficiently
- Training and execute on new initiatives to scale your sales initiatives

At The SD Lab, we are always ensuring that your reps are empowered to drive more conversations, replies, & meetings booked with your next best customers.

Outbound Sales Consultant

ProspectHunter

Prospect Hunter provides executive level appointment setting & lead generation services for business-to-business companies who want to protect their brand image & need quality results.

We provide full transparency into our marketing activities for our clients & integrate our specially trained seasoned hunters into your sales & marketing department.

SDR Advisor

The Outbound Sales Guy

At The Outbound Sales Guy, we support founders and solo sales & marketing leaders by taking the burden of outbound sales off their plate, allowing them to focus on growing their business. We specialize in generating high-quality sales meetings with the right prospects, not just booking as many meetings as possible.

Our approach has helped companies in the MSP, digital marketing, and SaaS sectors generate between $100K and $5M in new pipeline. We focus on personalized outreach to engage ideal customers, sparking genuine conversations that lead to real opportunities, not just volume-driven tactics.

If you're looking for a partner who can help you target the right prospects and build a meaningful pipeline, let’s connect and discuss how we can work together.

Founder

Sales Science

Sales Science believes outbound sales can be a cornerstone of growth for SaaS and Service Businesses if implemented in a way that combines the art of selling with the science of data analytics.

We run artful, highly skilled, outbound sales programmes that are optimised based on what the data tells us. This allows us to generate scalable results that have a tremendous impact on your businesses revenue growth. 

Our offerings:

Sales Development Programmes
We combine market analysis and outbound prospecting to deliver qualified meetings for your reps. Have us do the grunt work and allow your reps to focus on what they do best, close deals.

Sales as a Service
Designed for early-stage companies and smaller teams, our Sales-as-a-Service programmes allow you to focus on customers and product whilst we manage the entire sales cycle.

Interested to learn more? Book a time with me:
https://calendly.com/The-Outbound-Sales-Guy/30min?month=2020-04
Or email at martin@salessciencehq.com

Head of Growth

The Sales Developers

Delivering world-class outbound sales expertise. 

We at The Sales Developers have built our careers driving top of funnel sales opportunities. Now we're delivering those learnings as a managed service so you can fill your funnels to the brim!

We provide the following services:

Data as a Service
SDR as a Service
Message Builder
UpLevel
Sales Acceleration Audit

What can we do for you?

http://thesalesdevelopers.com

Account Executive

RAINCLOUD

RAINCLOUD provides lead generation and business development for businesses in the digital space. Our expertise is in finding new segments of potential customers for your organization and bringing you in when the time is right.

Set your business development on auto pilot with RAINCLOUD then get ready for more business than you know what to do with.

Senior Sales Development Representative

ReEnvision Marketing

Reenvision Marketing uses Inbound Marketing to attract, convert, and close customers for your business, at rates much lower than outbound and other marketing strategies and with much better results. We use custom software designed exclusively by marketers for marketers, to bring in leads and convert them into customers through personalized messaging, multiple channel coverage, lifecycle focused interactions, and more.

Specialties: Inbound Marketing / Online Marketing / SEO / Blogging / Social Media / Lead Generation / Sales and Marketing / B2B Marketing Strategy

Marketing Consultant

Vantage IT Corp

Vantage IT is a leading IT service provider of technology solutions including managed services, cloud, and security services.

Specialties:

Manage Services
Remote Network Monitoring
Remote Helpdesk
Managed WiFi
Cloud Computing
Microsoft Partner
Office365
Microsoft Azure
Business Continuity
Manage Security
IT Governance
Risk & Compliance Strategy
Penetration, Threat, & Vulnerability Assessment
Security Education & Training

Business Development Representative

BBG Management Corporation

•	Contact Companies in Canada and U.S. which have open job postings
•	Connect with Hiring Manager of those Companies to articulate BBG’s value proposition
•	E-mail Fee Agreements relative to open job postings
•	Work with BBG Lead Generation Team to improve/expand call-list quality in order to maximize qualified contact ratio

The Outbound Sales Guy Kidney Transplant Recipiant Your Outbound Growth Partner Check Out SDR LaunchPad Your Out-Of-The-Box Outbound Sales Platform

👋 Who Am I?

I'm Martin MacArthur, an outbound sales expert with 14+ years of experience in sales development, managed services, digital marketing, and technology. Despite being completely blind due to Retinitis Pigmentosa, I’ve mastered tools like Apple’s Voice Over to ensure I stay ahead in my field. Fluent in braille and passionate about leveraging tech, I’m here to show that no challenge is too great when it comes to driving business results.

🚀 What I Do

I specialize in filling top-of-funnel sales by helping companies drive pipeline growth with qualified leads. My expertise lies in creating innovative outreach strategies and executing them to perfection, ensuring businesses reach their sales potential.

🏆 Skills Companies Love Me For

👉 Outbound Sales
👉 Sales Development
👉 Pipeline Growth
👉 Lead Qualification
👉 Technology-Driven Selling
👉 Managed Services Sales
👉 Digital Marketing Strategies
👉 Sales Coaching

💡 How I Do It

By using a blend of innovative technologies and personalized sales techniques, I help businesses find and nurture new opportunities. My approach is straightforward: identify your sales challenges and solve them through strategic, top-of-funnel activities. Every interaction is a chance to create value, and I focus on creating lasting partnerships that result in long-term growth.

😄 What My Style Is

I bring persistence, tenacity, and a strategic mindset to every sales opportunity. Whether I’m connecting with new leads or guiding companies to success, I believe in making the process collaborative and results-driven. With me, it's about turning potential into performance—one step at a time.

🌈 Who I Serve

Whether you’re a startup aiming to scale or an established company looking for fresh leads, I’m here to fill your funnel and drive growth. Let’s work together to take your sales process to the next level with creativity and expertise.

🔗 When Should We Connect?

If you’re looking for a sales professional with a unique perspective and a proven ability to generate qualified leads, let’s chat! I’m always open to new connections and opportunities where I can add value.

Chief Executive Officer

The Outbound Sales Guy is an outbound sales agency helping co-founders and small businesses build and scale an effective outbound sales process to generate qualified sales opportunities each month.

After spending 12 years helping B2B companies fill the top of the funnel with qualified sales opportunities, there are three areas which solo entrepreneurs or co-founders struggle with:

Identifying their total addressable market
Contacting and following up with prospects to book a qualified sales meeting
Not having any sales reps to generate sales activities

Services:

#1 Filling Your Pipeline
Filling your pipeline is for companies who are starting out and do not have any processes in place for generating net new business. This can be anyone from a CEO to a sales & revenue leader that is in the process of building a go-to-market strategy.

#2 SDR Light
SDR Light is for companies who are starting out and do not have any processes in place for generating net new business. This can be anyone from a CEO to a sales & revenue leader that is in the process of building a go-to-market strategy.

#3 SDR Teams
SDR Teams is for companies who are experiencing accelerated growth and do not have any processes or sales development reps in place for generating net new business. This can be anyone from a CEO to a sales & revenue leader that is in the process of preparing for series funding.

Clients:

MeadowBrook Construction

Hackback Gaming

STOPit Solutions

NMSPrime

RingPin
Want to learn more? Book a time here:
https://calendly.com/The-Outbound-Sales-Guy/30min

🔥 Week in Review: We Came, We Saw, We Dominated. 🔥


This past week was straight-up electric. My goal? Turning potential into paychecks.


Post-MEDICA Momentum 🚀


Heard from Zach that MEDICA 2025 was a total home run. Now the real game begins: the follow-up. We're turning those "great conversations" into concrete, closed deals. The execution phase is where the true competitive advantage is built.


Planting Seeds & Working the Phones 📞


My dialer finger is officially getting a workout. I spent hours on the phone this week, planting serious seeds with future prospects. Think of me as the gardening guru of sales, except the harvest is revenue, and my tools are a phone and pure charm. 😉


Smartening Up the Prospecting Game 📈


Tired of guessing games? Me too. We're partnering with SureConnect to get surgical with our prospecting. Identify the phone-pick-up artists and the LinkedIn lurkers. Prediction? My conversion rate is about to get a serious upgrade. Efficiency is the new swagger.


Data Cleanup Grind:

Still in the data trenches. Painfully tedious, yes, but a clean list is a powerful list. You can't shoot a cannon from a canoe, and you can't close deals with messy data.


Cold Email, Elevated 📧


Big shoutout to Elijah Awoke for the introduction to Moe R. We're teaming up to build a strategic cold email infrastructure. Less "spray and pray," more "sniper shot." We need supplementary support, not hundreds of random mailboxes.


December is for warming those mailboxes up; January 1st is when we turn the heat all the way up. I'm stoked to gather this data and have this running in the background while I focus on what I do best: calling.


I've been diving into Zach's book on how to set up your high performing distributors in international markets—it's the absolute blueprint for building a global empire the right way. Stop leaving money on the table internationally.


Want the 🔑 to scaling your international sales?
DM me "DISTRIBUTOR" right now. Let's talk strategy, and I'll send you the book details. Because the only thing better than success is sharing the roadmap. 🗺️


#Medica2025
#InternationalSales
#Network
#Prospecting
#Conversations
#Distributors
#Manufacturers
#MedTech
#HealthTech
#ColdEmail
#Revenue
#GlobalSalesMentor
#TheOutboundSalesGuy

I’m That Kidney Transplant Sales Guy 🚀 Helping Manufactures Build High-Performing Distributor Networks Internationally

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The Battle

Scott Martinis

Martin MacArthur

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taplio

The Battle

Scott Martinis

Martin MacArthur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Martinis's LinkedIn Performance

Performance ScoreMartin MacArthur's LinkedIn Performance

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Performance ScoreScott Martinis's LinkedIn Performance