Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

I analyze your outbound data before telling you what’s broken | CEO, B2B Catalyst

I've spent 8 years building outbound systems for B2B companies. Teams of just the founder to 50 SDRs.

Over the years I realized success isn't nearly as random as it looks. 

There's a specific hierarchy of constraints, and if you don't solve them in the right order, your outbound fails.

The problem is that methodology usually takes months of manual consulting work.

Recently I compressed it with AI.

I fed 21 sales call transcripts, 585 cold call records, every script, deck, and playbook a company had into the system.

It found a two-layer messaging problem nobody had diagnosed.

Wrong product frame combined with wrong awareness level. 

That alone explained why cold calls weren't converting.

They had 6 script iterations that accumulated over months of gut-feel revision. None of them were working. 

The system identified which proof points were actually landing on calls, and zeroed in on a new approach built from their own data.

It took an evening.

I'm publishing the full methodology next week, prompt templates, benchmarks included. Free.

But first, I want to run it for 3 more companies. For free.

What I need: your last 30 days of email sends and replies, cold call recordings, and discovery calls. That's it. 15-20 minutes of exports.

Signal enrichments on your companies and contacts are nice to have, but not needed.

What you get back: a constraint map, messaging diagnostic, rep coaching briefs, and talk tracks revision suggestions. In days.

DM me "sprint" if you want in. I'm taking 3.

Martin MacArthur

The Outbound Sales Guy Kidney Transplant Recipiant Your Outbound Growth Partner Check Out SDR LaunchPad Your Out-Of-The-Box Outbound Sales Platform

👋 Who Am I?

I'm Martin MacArthur, an outbound sales expert with 14+ years of experience in sales development, managed services, digital marketing, and technology. Despite being completely blind due to Retinitis Pigmentosa, I’ve mastered tools like Apple’s Voice Over to ensure I stay ahead in my field. Fluent in braille and passionate about leveraging tech, I’m here to show that no challenge is too great when it comes to driving business results.

🚀 What I Do

I specialize in filling top-of-funnel sales by helping companies drive pipeline growth with qualified leads. My expertise lies in creating innovative outreach strategies and executing them to perfection, ensuring businesses reach their sales potential.

🏆 Skills Companies Love Me For

👉 Outbound Sales
👉 Sales Development
👉 Pipeline Growth
👉 Lead Qualification
👉 Technology-Driven Selling
👉 Managed Services Sales
👉 Digital Marketing Strategies
👉 Sales Coaching

💡 How I Do It

By using a blend of innovative technologies and personalized sales techniques, I help businesses find and nurture new opportunities. My approach is straightforward: identify your sales challenges and solve them through strategic, top-of-funnel activities. Every interaction is a chance to create value, and I focus on creating lasting partnerships that result in long-term growth.

😄 What My Style Is

I bring persistence, tenacity, and a strategic mindset to every sales opportunity. Whether I’m connecting with new leads or guiding companies to success, I believe in making the process collaborative and results-driven. With me, it's about turning potential into performance—one step at a time.

🌈 Who I Serve

Whether you’re a startup aiming to scale or an established company looking for fresh leads, I’m here to fill your funnel and drive growth. Let’s work together to take your sales process to the next level with creativity and expertise.

🔗 When Should We Connect?

If you’re looking for a sales professional with a unique perspective and a proven ability to generate qualified leads, let’s chat! I’m always open to new connections and opportunities where I can add value.

Chief Executive Officer

The Outbound Sales Guy is an outbound sales agency helping co-founders and small businesses build and scale an effective outbound sales process to generate qualified sales opportunities each month.

After spending 12 years helping B2B companies fill the top of the funnel with qualified sales opportunities, there are three areas which solo entrepreneurs or co-founders struggle with:

Identifying their total addressable market
Contacting and following up with prospects to book a qualified sales meeting
Not having any sales reps to generate sales activities

Services:

#1 Filling Your Pipeline
Filling your pipeline is for companies who are starting out and do not have any processes in place for generating net new business. This can be anyone from a CEO to a sales & revenue leader that is in the process of building a go-to-market strategy.

#2 SDR Light
SDR Light is for companies who are starting out and do not have any processes in place for generating net new business. This can be anyone from a CEO to a sales & revenue leader that is in the process of building a go-to-market strategy.

#3 SDR Teams
SDR Teams is for companies who are experiencing accelerated growth and do not have any processes or sales development reps in place for generating net new business. This can be anyone from a CEO to a sales & revenue leader that is in the process of preparing for series funding.

Clients:

MeadowBrook Construction

Hackback Gaming

STOPit Solutions

NMSPrime

RingPin
Want to learn more? Book a time here:
https://calendly.com/The-Outbound-Sales-Guy/30min

Tomorrow I get to do something I haven’t done in over 7 years.
I’m boarding an airplane ✈️
And I’m leaving Canada.
That still feels a bit unreal.

The last few years have been… a lot:

Non-stop doctor appointments
COVID (because of course)
Two hip surgeries
3.5 years on home dialysis
A kidney transplant
Plenty of business ups and downs

Travel wasn’t exactly in the cards during all that.

But tomorrow?
I’m heading to Costa Rica for a month 🇨🇷

Tropical heat.
Pool time.
Zero parkas.
Soaking up every minute like it’s overdue interest.

I’m especially pumped because I actually love flying.
The quiet. The hum. The reminder that you’re moving forward—literally.
Grateful doesn’t even begin to cover it.
Excited definitely does.

If the last few years taught me anything, it’s this:

Don’t postpone joy longer than you have to.
See you on the other side of takeoff. 🌴✈️

#FamilyTime
#Travel
#HealthJourney
#Rejuvination
#Transplant
#TheOutboundSalesGuy

I’m That Kidney Transplant Sales Guy 🚀 Helping Manufactures Build High-Performing Distributor Networks Internationally

Who y'all got today for Super Bowl 60?

I'm going with Seattle to win over New England!

I'll be tuning in from the beach bar here in Las Delfines Costa Rica with some cold drinks & hot sun!

#SuperBowl60
#SundayFunDay
#BeachVibes
#PuraVida
#FamilyTime

taplio

The Battle

Scott Martinis

Martin MacArthur

Followers

Posts

Engagements

Likes

Performance ScoreScott Martinis's LinkedIn Performance

Performance ScoreMartin MacArthur's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Scott Martinis

Martin MacArthur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Martinis's LinkedIn Performance

Performance ScoreMartin MacArthur's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreScott Martinis's LinkedIn Performance