Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

I analyze your outbound data before telling you what’s broken | CEO, B2B Catalyst

I've spent 8 years building outbound systems for B2B companies. Teams of just the founder to 50 SDRs.

Over the years I realized success isn't nearly as random as it looks. 

There's a specific hierarchy of constraints, and if you don't solve them in the right order, your outbound fails.

The problem is that methodology usually takes months of manual consulting work.

Recently I compressed it with AI.

I fed 21 sales call transcripts, 585 cold call records, every script, deck, and playbook a company had into the system.

It found a two-layer messaging problem nobody had diagnosed.

Wrong product frame combined with wrong awareness level. 

That alone explained why cold calls weren't converting.

They had 6 script iterations that accumulated over months of gut-feel revision. None of them were working. 

The system identified which proof points were actually landing on calls, and zeroed in on a new approach built from their own data.

It took an evening.

I'm publishing the full methodology next week, prompt templates, benchmarks included. Free.

But first, I want to run it for 3 more companies. For free.

What I need: your last 30 days of email sends and replies, cold call recordings, and discovery calls. That's it. 15-20 minutes of exports.

Signal enrichments on your companies and contacts are nice to have, but not needed.

What you get back: a constraint map, messaging diagnostic, rep coaching briefs, and talk tracks revision suggestions. In days.

DM me "sprint" if you want in. I'm taking 3.

You are a tech founder. 

You watch as others win clients on LinkedIn, but you barely have time to log in.

Maybe you gave posting a shot, even looped in your marketing team. Yet despite all that effort, the response was silence. You invested a lot of time and saw little in return.

I get it. 

I’ve been making content on LinkedIn for over three years. 

I made every mistake, hit every wall, and learned what works. 

Through relentless testing, I built a system that took me from 500 to 5,000+ followers in just over a year. 

It brought in new business, recognition, and partnerships with companies I once only dreamed of.

Now, I help founders and marketing teams win on LinkedIn, without burning hours you don’t have.

Check my testimonials: real founders, real results.

https://testimonial.to/more-sales-from-linkedin-content/all

Do you want to get a personalised audit of your profile and recent posts, with clear, actionable tips to turn your LinkedIn into a client magnet?

Book your free LinkedIn Profile & Content Review.

PS: Look for the link under my name or in the Service section.

Radisa Radisic

Posting on LinkedIn is dead.

Many big creators are leaving for Substack.

But these creators forgot one key thing about LinkedIn - it is a social network.

You can't just post and disappear.
You have to stay here and spend time in this environment. 

Here are 7 things you can do today to start co-creating and not doing LinkedIn alone:


1. Co‑create posts with creators of similar following (joint documents/carousels, paired case studies, debates, and visuals)
2. ITLP is a term I coined, referring to the Ideal Thought Leader Profile. These are other creators that your potential customers are following. Comment thoughtfully on their posts, mention them, or invite them to co-create a certain content piece. 
3. Mention people and tools strategically to tap their networks when they engage.
4. Publish video reactions to posts or trending industry clips to comment on trending topics.
5. Visit podcasts.
6. Reach out to communities and events, and offer to be a speaker in places where the target group would find your industry experience interesting.
7. Start a short 10-minute podcast and start interviewing either your ICPs or ITLPs.

Go to my profile to download a full Linkedin 12 step checklist - Radisa Radisic 🐘.

Social selling for Founders: build your brand, win new clients, just 1 hour a week. PS: Marketing people love my service.

How to make peace with LinkedIn in 5 steps:


1. Accept that as long as you're a B2B professional, you will need LinkedIn one way or the other.
2. Accept it is a slightly shitty platform that often doesn't make sense.
3. Accept that it brings undeniable value, in some cases more, and in some cases less. 
4. Accept your responsibility and be aware of the fact that you didn't do even 20% of the things that can bring results here. At least try these things out before calling quits.
5. Accept that many people will cut corners with pods, AI comments, and templated posts.

Once you accept this, you can relax.

Just show up authentically, test stuff, and have fun.

10 extremely simple steps on how to use partnerships as a GTM motion, which I learned in elefante RevOps 🐘: 

 1. Choose the best partners and climb their ecosystem.
 2. Bring them the deals that you sourced.
 3. Help them close the deals that they sourced.
 4. Activate more partner relationships with outbound.
 5. Repeat numbers 2 and 3.
 6. Co-host events and build more partner relationships.
 7. Repeat numbers 2 and 3.
 8. Co-create content, meet partners, and connect.
 9. Repeat numbers 2 and 3.
10. Celebrate the wins.

We can provide 𝗥𝗲𝘃𝗢𝗽𝘀 𝗔𝘀 𝗔 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 in many environments, but the favourites are:

1. HubSpot 
2. Clay 
3. Supered⚡ 
4. PandaDoc 

How do you build partnerships in 2026?

5M ARR in SaaS is a moment every sales leader starts getting lost in the complexity of their Pipeline.

Processes were build in a different time.
The sales team expanded with growth.
But every sub-team created its own incentives.
That wasn't necessarily connected to company goals.

Example that I see often: too many leads, not enough opportunities. It can happen because of 4 reasons:

1. Bad Lead definition (not really interested)
2. Bad targeting (interested, but wrong people)
3. Low sales activities
4. Low sales quality

Continuously revisiting and rebuilding your funnel is the key to going from 5M to 10M ARR.

It's just one of the examples of how we help B2B SaaS companies in elefante RevOps 🐘 .

I visited this monument of discoveries in Lisbon, and it gave me this vibe:


ZEUS, COME DOWN AND FACE ME!

God of War, anyone?

taplio

The Battle

Scott Martinis

Radisa Radisic

Followers

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Performance ScoreScott Martinis's LinkedIn Performance

Performance ScoreRadisa Radisic's LinkedIn Performance

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taplio

The Battle

Scott Martinis

Radisa Radisic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Martinis's LinkedIn Performance

Performance ScoreRadisa Radisic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreScott Martinis's LinkedIn Performance