Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

Oliver Knowles

Helping business owners build, own & master their outbound sales/GTM Playbook (OK-Digital)

I've been doing outbound sales for nearly 20 years. Not managing it, actually doing it. Cold calling, prospecting, building pipeline, closing deals across the UK, US, and Europe.

The pattern I keep seeing: companies hire an SDR, hand them a CRM and a LinkedIn seat, then wonder why nothing's working six months later. Nobody built them a system that could actually succeed.

I've helped SaaS companies go from founder-led sales to outbound driving 80% of revenue. Taken one from £40K to £80K MRR in six months. Trained SDRs who are now six-figure AEs. Closed tier one deals across every sector.

Here's what makes this different: I use AI and automation to make outbound efficient, but I haven't forgotten the craft. Real conversations. Phone calls. The tech amplifies effort, doesn't replace humans.

Head of Sales

Outbound sales in an ABM style needs to be relevant and personalized to every prospect. We handle all of this so that your sales team can break through the noise with Tier 1 accounts.

https://www.leadable.io

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The Battle

Scott Martinis

Oliver Knowles

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