Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

I analyze your outbound data before telling you what’s broken | CEO, B2B Catalyst

I've spent 8 years building outbound systems for B2B companies. Teams of just the founder to 50 SDRs.

Over the years I realized success isn't nearly as random as it looks. 

There's a specific hierarchy of constraints, and if you don't solve them in the right order, your outbound fails.

The problem is that methodology usually takes months of manual consulting work.

Recently I compressed it with AI.

I fed 21 sales call transcripts, 585 cold call records, every script, deck, and playbook a company had into the system.

It found a two-layer messaging problem nobody had diagnosed.

Wrong product frame combined with wrong awareness level. 

That alone explained why cold calls weren't converting.

They had 6 script iterations that accumulated over months of gut-feel revision. None of them were working. 

The system identified which proof points were actually landing on calls, and zeroed in on a new approach built from their own data.

It took an evening.

I'm publishing the full methodology next week, prompt templates, benchmarks included. Free.

But first, I want to run it for 3 more companies. For free.

What I need: your last 30 days of email sends and replies, cold call recordings, and discovery calls. That's it. 15-20 minutes of exports.

Signal enrichments on your companies and contacts are nice to have, but not needed.

What you get back: a constraint map, messaging diagnostic, rep coaching briefs, and talk tracks revision suggestions. In days.

DM me "sprint" if you want in. I'm taking 3.

Upheal

Who looks after those who look after our mental health? 🤔🧠

Upheal's on a quest to automate the manual note-taking process for therapists, so they can spend more time with their clients and less time with their notes ✍️

Secure AI therapy notes that save you time. Designed for therapists, psychiatrists, and coaches. Upheal's AI‑generated notes help you stay more present during sessions and preserve your own mental health.

Upheal’s mission is to help mental health professionals find better balance. Our therapy-focused AI automates tasks, captures insights, and tracks outcomes for healthier clients. We're committed to privacy, reducing burnout, strengthening connections, and boosting incomes.

think Gong... but for therapists :)

upheal.io/signup <--- 15 free progress notes per month

Account Executive

Clay

sellers 🤝 programmers

Clay's on a mission to democratize data for professionals and creatives while bridging the gap between sales-minded & technical-minded folks

Don't get left behind with bad contacts or bad data ;) think of it like Excel... on steroids 🧮🧮

Get started with 3,000 credits here 👇 clay.com/?via=01ad70

Partner

Commsor 🦕

#Go-to-Network ♾

Commsor's on a mission to prioritize a people-first approach to outreach in sales by leveraging warm intros via your existing network of referrals

part of the herd 🦕🦕

Grab the NDR playbook here, completely ungated 👇 cmsr.io/ndr

Dino 🦕

Pavilion

A community of Revenue professionals within the world’s fastest-growing SaaS organizations who have deep expertise within sales, business development, marketing, channel partnerships, customer success, revenue operations, & finance. Direct invite from the CEO

Associate Member

Holistic Sales Co.

A community of Sales professionals focused on living a balanced and healthy life - both mentally and physically - from 5-9 to fuel the 9-5

Member

SDR Leader 1:1s

SDRLeader.com

Hard Skill Exchange

RevOps Co-op

RevGenius

Account Executive @ Upheal || Business Development Advocate | Cold Calling's #1 Fan | 🍕 ~ I post about Mental Health, Sales, & Life from an SDR / AE perspective :)

Hey! Thanks for taking a look at my profile. I'm an outgoing software sales professional who loves meeting and helping people.


I graduated from the University of Miami in May of 2020 with bachelor degrees in Business Technology, Marketing, and Management (a third major only because I really didn't wanna take pottery or dance for the electives). I also completed the MBA program at the University of Scranton during the pandemic to earn a master's degree in Business Analytics.

That didn't do much for me, especially in the middle of a global pandemic - so I took a chance at an IT Asset Management job with HCL, pivoted into cold calling for Angi, and finally found my first professional home at Device42 - a software startup acquired by Freshworks in June of 2024. I fell in love with sales (specifically sales development) and the rest is history

I currently work remotely full-time as an Account Executive for Upheal, a mental health startup helping therapists automate the manual process of taking notes - in addition to helping expand my family's pizza business in Scranton, PA on the side.

Upheal’s mission is to help mental health professionals find better balance. Our therapy-focused AI automates tasks, captures insights, and tracks outcomes for healthier clients. We're committed to privacy, reducing burnout, strengthening connections, and boosting incomes.


Currently located in Bay Harbor Islands, FL most of the year; but Dunmore, PA will always be my home. Feel free to send me an email or InMail message as well, I'm always open to having a conversation :)



cell: +1 570.687.6763
email: njf18512@gmail.com
calendar: https://calendly.com/meetwithnickf/15mins

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Scott Martinis

Nick Fasciana, MBA 🦕

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