B2B Catalyst

7 years of B2B consulting experience lead to B2B Catalyst. We build revenue engines that work.

CEO/Founder

SB Builders, LLC

Changed invoicing process to dramatically reduce AR and contributed in doubling revenue, passing 80k in monthly revenue

Implemented time tracking, invoicing, project management, basic CRM, contract creation, esigning system.

Developed SOP for all of the above & trained team in SOP.

Weekly checkins on project progress and invoices

Marketing and Operations

AutoVitals

-Analyzed current sales strategy, proposed changes, and implemented
-Developed and implemented channel strategies
-Managed and trained sales development team
-Developed hiring and training process
-Hired 5+ New SDRs
-Refined sales process
-Reimplemented CRM
-Managed CRM, users, and ensured CRM data quality
-Developed initiative tracking methodology to track result of sales and marketing initiatives
-Tracked sales and marketing KPIs & developed tracking tools for team use
-Set sales development team goals
-Refined team management process

Sales Strategist

Sales Development Representative

This Side Up Global

I helped develop and improve core operating processes and procedures in This Side Up Global using Scrum, JIRA, Confluence, Lastpass, and other industry standard processes and software.

I led and/or documented meetings in the company, including Sprint Planning & Review meetings, Process Retrospectives, Daily Stand-up's, and Client Meetings. I partnered with the CEO and other team members to improve operations, processes, and other business elements.

I administrated company SaaS products, adding, removing, and editing users, accounts, and other entries. I researched new software products, tested them, and if beneficial implemented them in the company. I explored existing software and found ways to use them more efficiently.

I developed, refined, and recorded company processes and procedures. I researched cutting edge business processes and concepts and worked with the CEO to implement them in the company.

I received training in content marketing, email marketing, and exposure to Facebook Ads, Google Ads, SEO, Social Marketing, and other kinds of digital marketing.

I initiated a content marketing campaign on a Facebook group, the first article of which got 25 likes, 11 comments, 1 share, and over 100 people added to a pixel.

Process Specialist

Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

So 6sense released a surprisingly great article embracing the move from intent to signals - but they missed one critical category of signal with serious consequences

Ironically, this effectively admits that their intent data didn’t actually show purchase intent... 

Buuut I won’t knock them for telling the truth even if it's late

Why this missing category matters:

Missing it...

Kills marketing / sales alignment

Makes actual intent modeling extremely hard to scale

Removes the most reliable and scalable form of signals

And is ultimately the reason why I think intent platforms failed in the first place

6sense talks about 2 paths to get signals

“Created/Received Signals come from your own digital properties and systems. Web traffic, product usage, email engagement, CRM data, and more.”

I call these first party signals because you own the data

“Acquired Signals come from outside providers. They give you visibility into activity you wouldn’t otherwise see: content syndication, review sites, publisher networks, etc.”

I call these second party signals because you can’t independently verify the data

The most important category?

Third party signals

Public signals you acquire through structured research

Job posts, news articles, new hires, social content engagement

This category is mostly driven by growth/demand teams reinventing ABM with Clay workflows

5 reasons it’s the best category

1. Anyone can verify the signals

Sales reps trust signals they can see with their own eyeballs more

2. It tends to predict behaviour better

Public content engagement shows greater commitment

News articles either force or show company action

Job posts and hiring demonstrate a willingness to spend money on a problem

3. You can personalize off public signals without being creepy

In fact, you look thoughtful when you do

4. Lack of data isn’t a problem, it’s a signal

No hire = smaller problem

5. It’s already an account-based sales best practice

Adem Manderovic was researching job posts in 2010 to identify in market companies

Christopher Curtis was helping SDR teams overattain when the rest of their company missed… 2-3 years ago

Jacob Karp uses third party signals to build account POVs that guide all of his outbound

Put simply - 3rd party signals make sales and marketing ABM alignment possible by aligning the team around visible signals you can easily act on

If I were 6sense (or Clay) I would find a way to structure 3rd party signal data to combine with 1st and 2nd party data for profile/readiness/interest signals (another great section of the article)

Build modeling against won/loss data

While also figuring out how to surface the data in a way sellers can action in prospecting and discovery calls

Get that right… you finally live up to the promise of being a GTM crystal ball

Founder | GTM Architect | We build revenue engines that work

Jessie Lizak

Reveting

Founder & Host

BDEX

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

Fractional Chief Marketing Officer

•	Co-Host on Deconstructing Data Podcast. 
•	Expand search engine marketing campaigns to meet defined goals and strategic objectives. 
•	Provide forecasts for cost, traffic and ROI for search marketing channels. 
•	Analyze and report on key metrics for SEO and PPC campaigns in Google and LinkedIn. 
•	Work effectively with a broad spectrum of both internal team members and external vendors/clients. 
•	Build, analyze and test SEO and PPC (Sponsored Search) campaigns and strategies including landing page and ad testing. 
•	Manage all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements. 
•	Analyze categories with competitive websites to gain market intelligence. 
•	Plan and oversee content marketing strategies to coordinate all content strategy, creation, implementation and promotion strategies. 
•	Plan and oversee management and creation of sales materials while interfacing with sales and engineering teams to develop sales messaging that clearly demonstrates value proposition and benefits of services to potential clients. 
•	Work in collaboration with vendors for design elements for web site and sales materials. 
•	Work in collaboration with PR company to promote company expertise to industry periodicals and web sites.
•	Work in collaboration with engineering teams to drive product development towards sales/marketing goals.
•	Become a BDEX brand ambassador in podcasts, webinars, interviews, tradeshows, etc.
•	Periodically Present our marketing plan to the board including a measurable “Growth Plan”.
•	Help the team innovate to build functionality that will address customer needs.
•	Participate in weekly executive meetings to present any updates on market analysis, growth potential, competition, new industry trends.

Head Of Marketing

Sales Community

Home of the CRO - Sales Community is the Premier Tech Sales Organization for Sales Leaders to Learn More and Sell More

Advisory Board Member

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Click-Cause

Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

SendHub

Tapped for leadership potential and earned rapid promotion through the ranks of management. Top-ranking executive credited with driving aggressive organic business growth and pushing the company to the next level, directing and implementing all full-funnel marketing efforts including demand, SEO, PPC, SMS and email. Led through major initiatives, including management and implementation of all CRM and CMS and martech migrations
• Took big picture approach to develop sales, marketing, support, billing and operations
• Revitalized the organization culture, instilling a result-driven spirit and empowering teams on Salesforce (including Service Cloud), Active Campaign, Pardot, HubSpot, and other tools
• Restructured team, recruited, coached, mentored new leadership talent, building a fully engaged and dedicated team of leaders with heightened sense of accountability; led high performing sales, marketing, support and billing teams
• Drove team reviews leveraging analysis and KPIs for disciplined management
• Fueled growth, innovation and drove revenue and productivity by building B2B SaaS strategies & analysis
• Led and managed all marketing and demand generation projects and initiatives

Co-CEO

-Define and develop sales, marketing, support, and billing strategies
-Document policies to encourage behavior aligning with our SaaS revenue model
-Build B2B sales strategies & analysis to drive revenue and productivity
-Drive team reviews leveraging analysis and KPIs for disciplined business management
-Build, coach, inspire and lead high performing sales, support and billing teams
-Salesforce Administrator and Salesforce Partner
-Direct all online advertising including Google Ads, Bing Ads, Facebook Ads and more

Director of Sales, Marketing and Operations

-Identified and drove continuous improvement to sales & marketing initiatives 
-Coached the sales team and trained on Salesforce, Pardot, HubSpot 
-Manged significant projects, including timelines and deliverables to ensure sales operational needs 
-Maintained digital marketing assets including Google My Business, Google Analytics, Google Ads, Hubspot, Pardot, Salesforce, RingDNA, Capterra, all social media,  Wordpress, Webflow, digital content and more
-Maintained awareness of competitors, markets, consumers, industry developments and quality 
-Questioned and listened to the response of the employees, linked to their daily jobs and vision
-Managed migration from HubSpot to Salesforce and Pardot
-Continued to also train teams in billing and support
-Built SendHub in Facebook ads manager

Sales and Marketing Manager

-Attended Trade Shows to develop new business opportunities
-Managed digital marketing channels and developed free business from Google organic searches
-Managed demand generation

Business Development Manager & Marketing Manager

-Drove online sales penetration - achieving 56% increase in revenue
-Managed all marketing efforts including product launches, trade shows and external communications
-Trained new support, sales, and billing team members to build new teams
-Created and launched digital marketing campaigns ad programs targeting SMBs, Education, and Healthcase

Sales, Marketing, Support, and Billing Expert

Cameo Global, Inc.

Brought fresh leadership to marketing department, serving as marketer post acquisition transition with newly acquired SendHub; leveraged marketing background to managed SendHub’s website and email campaigns
• Assisted President of the Board on research literature review
• Worked for the President of the Board and CEO on his contact center research initiatives

Market Analyst

FriendMedia, Inc.

Promoted to Marketing Manager after only two months of being Social Media Marketing Manager.

In this advance position, took a “big picture’’ perspective to managed SEO/SEM campaigns including PPC on Google, LinkedIn and Facebook. Strategically planned all tradeshow aspects including working with suppliers to order all trade show services
• Successfully led all demand gen, drove campaigns, trade shows press releases and communications
• Created and implemented email campaigns, press releases and all company communications

Marketing Manager

Alameda County

H.E.A.T. (Human Exploitation and Trafficking) Watch is multi-agency approach to combat human trafficking, facilitated by Alameda County District Attorney Nancy E. O'Malley. Managed H.E.A.T. (Human Exploitation & Trafficking) Watch’s website, mass emails and social media
• Published human trafficking statistics as well as qualitative and quantitative research
• Collaborated with programmers and officials to build child sex trafficking database

Research Analyst & Data Manager

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Today, I’m celebrating my dad.

He was drafted into the Vietnam War in January 1966.

Basic training at Fort Polk, Louisiana.
Private E1. No choice. 

He said it wasn’t inspirational. It was survival.

He peeled potatoes one day, patrolled with a rifle the next.

He ran miles he didn’t want to run.

He got yelled at, shaved his head, and did what it took to make it out alive.

He doesn’t brag about it.
He’s not that kind of man.
He just thanks God he made it home.
And I thank God for him.
For his resilience.
For his discipline.
For the quiet leadership that shaped who I am.

Every Veterans Day, I’m reminded that some stories are worth telling.
Not for likes. Not for followers.

But because they remind us what strength really looks like.

That’s why I do what I do now.

Helping founders, leaders, and visionaries go live.

To share their truth.

To build connection through story.

To be seen while they still can.

Because some voices should never be forgotten.

Happy Veterans Day!!

Where are all the Amazon and e-commerce strategists hiding?

We’re looking for e-commerce leaders, brand builders, and marketplace experts who want to share their stories on one of our client's fast-growing livestream and podcast series.

This isn’t your typical Amazon tips show.

It’s about the real strategies, systems, and mindset shifts behind thriving online businesses, how ambitious operators scale efficiently, stay ahead of the competition, and build brands that last.

Have you dealt with the challenges of Amazon or multi-channel e-commerce?

Built systems that drive operational excellence or team efficiency?

Then we’d love to help feature your story.

Drop a comment or send me a DM if you are interested.

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Jessie Lizak

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taplio

The Battle

Scott Martinis

Jessie Lizak

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Martinis's LinkedIn Performance

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