Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

Jesse Marseille

Nooks

Growth Marketing

Storytelling at Scale

The Storytelling at Scale podcast features conversations with leaders, innovators, and freethinkers of all kinds. We talk about life, business, overcoming challenges, and the journeys that made our guests who they are today.

Storytelling at Scale is also the name of my marketing & sales consultancy which works with businesses to refine their message, understand their audience, and produce content that converts.

I specialize is growth for companies in the SaaS space.

Founder and Host

Win Spectrum

Account Exec + Growth

Grayce

Business Development Manager

Portland Guitar Academy

Sales Director

Kaiser Permanente

Learning and Development Associate

BrightCurrent

Sales Rep

LYKE MEDIA

Social Media Manager

Podcaster | Telling real stories with real people

Average jiu jitsu player

Stubborn guitar player

Cold Call advocate

Making video content for Nooks

Founder

Increases Revenue and Market Share: Conducts market research to identify best suited buyer segments. Executes lead generation strategies based on data-driven insights.

Enhances Product Market Fit: Studies user engagement and contributes to product development roadmap map so that it best meets customer needs.

Promotes Brand Recognition and Reputation: Analyses market trends and positions Truebase branding to meet desires and expectations of current market. 

Forges Customer Insights and Relationships: Gains deep insight into customer behavior and preferences, building stronger more personalized relationships with customers.

Leads cross functional growth team: Facilitates collaboration between product, marketing, sales, and customer support teams.

taplio

The Battle

Scott Martinis

Jesse Marseille

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?