B2B Catalyst

7 years of B2B consulting experience lead to B2B Catalyst. We build revenue engines that work.

CEO/Founder

SB Builders, LLC

Changed invoicing process to dramatically reduce AR and contributed in doubling revenue, passing 80k in monthly revenue

Implemented time tracking, invoicing, project management, basic CRM, contract creation, esigning system.

Developed SOP for all of the above & trained team in SOP.

Weekly checkins on project progress and invoices

Marketing and Operations

AutoVitals

-Analyzed current sales strategy, proposed changes, and implemented
-Developed and implemented channel strategies
-Managed and trained sales development team
-Developed hiring and training process
-Hired 5+ New SDRs
-Refined sales process
-Reimplemented CRM
-Managed CRM, users, and ensured CRM data quality
-Developed initiative tracking methodology to track result of sales and marketing initiatives
-Tracked sales and marketing KPIs & developed tracking tools for team use
-Set sales development team goals
-Refined team management process

Sales Strategist

Sales Development Representative

This Side Up Global

I helped develop and improve core operating processes and procedures in This Side Up Global using Scrum, JIRA, Confluence, Lastpass, and other industry standard processes and software.

I led and/or documented meetings in the company, including Sprint Planning & Review meetings, Process Retrospectives, Daily Stand-up's, and Client Meetings. I partnered with the CEO and other team members to improve operations, processes, and other business elements.

I administrated company SaaS products, adding, removing, and editing users, accounts, and other entries. I researched new software products, tested them, and if beneficial implemented them in the company. I explored existing software and found ways to use them more efficiently.

I developed, refined, and recorded company processes and procedures. I researched cutting edge business processes and concepts and worked with the CEO to implement them in the company.

I received training in content marketing, email marketing, and exposure to Facebook Ads, Google Ads, SEO, Social Marketing, and other kinds of digital marketing.

I initiated a content marketing campaign on a Facebook group, the first article of which got 25 likes, 11 comments, 1 share, and over 100 people added to a pixel.

Process Specialist

Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

So 6sense released a surprisingly great article embracing the move from intent to signals - but they missed one critical category of signal with serious consequences

Ironically, this effectively admits that their intent data didn’t actually show purchase intent... 

Buuut I won’t knock them for telling the truth even if it's late

Why this missing category matters:

Missing it...

Kills marketing / sales alignment

Makes actual intent modeling extremely hard to scale

Removes the most reliable and scalable form of signals

And is ultimately the reason why I think intent platforms failed in the first place

6sense talks about 2 paths to get signals

“Created/Received Signals come from your own digital properties and systems. Web traffic, product usage, email engagement, CRM data, and more.”

I call these first party signals because you own the data

“Acquired Signals come from outside providers. They give you visibility into activity you wouldn’t otherwise see: content syndication, review sites, publisher networks, etc.”

I call these second party signals because you can’t independently verify the data

The most important category?

Third party signals

Public signals you acquire through structured research

Job posts, news articles, new hires, social content engagement

This category is mostly driven by growth/demand teams reinventing ABM with Clay workflows

5 reasons it’s the best category

1. Anyone can verify the signals

Sales reps trust signals they can see with their own eyeballs more

2. It tends to predict behaviour better

Public content engagement shows greater commitment

News articles either force or show company action

Job posts and hiring demonstrate a willingness to spend money on a problem

3. You can personalize off public signals without being creepy

In fact, you look thoughtful when you do

4. Lack of data isn’t a problem, it’s a signal

No hire = smaller problem

5. It’s already an account-based sales best practice

Adem Manderovic was researching job posts in 2010 to identify in market companies

Christopher Curtis was helping SDR teams overattain when the rest of their company missed… 2-3 years ago

Jacob Karp uses third party signals to build account POVs that guide all of his outbound

Put simply - 3rd party signals make sales and marketing ABM alignment possible by aligning the team around visible signals you can easily act on

If I were 6sense (or Clay) I would find a way to structure 3rd party signal data to combine with 1st and 2nd party data for profile/readiness/interest signals (another great section of the article)

Build modeling against won/loss data

While also figuring out how to surface the data in a way sellers can action in prospecting and discovery calls

Get that right… you finally live up to the promise of being a GTM crystal ball

Founder | GTM Architect | We build revenue engines that work

Dhruv Patel

Saleshandy

Saleshandy is a cold outreach platform that helps B2B businesses automate and scale their outbound sales efforts. 

» I am the person responsible for
- majority of marketing stuff
- people management
- developing and implementing systems & procedures throughout the organization
- operations

Co-Founder

Appitsimple Infotek Pvt. Ltd. [www.softwaresuggest.com]

- Lead Marketing strategist & enabler, strategic vision, and involved in growth of the marketing team from 1 to 6 
- Grew organic acquisition, leveraging website optimization, SEO, and PR 
- Setting up marketing infrastructure i.e Google analytics, Webmasters, SEO tools, Adwords, Social platforms & paid social media networks.
- Influenced product development within application to increase page on time, no of page view per session, reviews, goal conversions and increase in paid click through rates.
- Coordinated communication amongst team members
- Social Media Management – wrote blog posts & managed corporate Facebook, LinkedIn, Twitter
- Email Marketing – created and sent industry updates, regulatory notifications, Promotional emails, guides to customers and prospects via MailChimp & Sendy.
- Played a role in team building, recruitment / hiring & data extracting.

Marketing & Operations

Pathnex Technologies

Getting Things Done

Co-founder @ Saleshandy

Hey there,  

I'm a guy who wears many hats, and I like it that way! 

My marketing journey kicked off at a company where I managed a team of over 25 folks as the Marketing Lead and Operations Manager. 

But my itch for something more took me down the road of content and niche marketing. That's how I ended up co-creating Saleshandy, a place where I'm still enjoying the ride and helping the company grow.

I'm a marketing junkie and a business starter, and I get my kicks from companies that encourage teamwork and don't put up roadblocks to success. I live to meet and exceed what customers want. I keep a close eye on the results and always tinkering with my game plan based on what's needed. When things go south, I don't get bent out of shape; I see it as a chance to learn. I take a good, hard look at what went wrong, figure out why, and then cook up solutions based on the facts.

As a growth hacker and digital marketing buff, I thrive on the hustle and meet life with a never-say-die attitude. My constant grin shows my love for creating strong teams and my readiness to lend a hand at the drop of a hat.

So here I am, a Co-founder at Saleshandy, extending an invitation for you to join me on this wild ride as we take over the marketing world, one success story at a time. 

Let's get together and see how we can help each other grow. What do you say?

6 months ago, a SaaS company tried to sell me features.

But today, they sold me a problem I actually care about.

Email 1 said:
→ Pulse surveys
→ Real-time sentiment
→ Easy recognition
→ All product talk.
 
Nothing about me.

So of course, I didn’t buy.

I replied with one suggestion:

“Make your email about the outcome, not the feature.”

And today, I got another email from the same company.

Same company.

Same product.

But a completely different angle:

“Teams miss disengagement until it’s too late.”

That one line did what the features couldn’t.

It made me feel the problem.

The shift they made:
FROM: “Here’s what we do.”
TO: “Here’s what happens if you don’t act.”

That’s the real game in outbound.

✅ If you send cold emails, use this framework:
1️⃣ Start with a pain your prospect already feels.
 2️⃣ Connect your product to a clear outcome (save, prevent, improve).
 3️⃣ Make the prospect the hero—not your software.
 4️⃣ End with a small ask, not a big pitch.

Before you send, do a quick check:

Count the words “we” vs. “you.”

If “we” wins, your email loses.

Outbound isn’t about explaining your product.

It’s about diagnosing their problem.

If you get that right, you’ve already won half the game.

Co-founder @ Saleshandy | Automating cold emails to drive lead generation & sales

We started Saleshandy in 2015 with handful folks.

Here’s what a decade taught us:

10 Years → 10 Big Learnings

2015: Start even if you’re unsure.
2016: A little demand is enough to move.
2017: Go where things grow.
2018: Users show the real direction.
2019: Small steps compound.
2020: Fix what’s breaking.
2021: Focus speeds everything up.
2022: Big bets change your path.
2023: Growth exposes hidden gaps.
2024: Systems > features.
2025: Evolve fast or fall behind.

What should the 2026 upgrade be?

I got this cold email yesterday — and it irritated me before I even finished the first line.

 Why?

 Because it followed every “internet sales hack”… and ignored the only thing that actually matters: the prospect.

And here’s the funny part:

 Not only did I not reply,
 Not only did I not consider their service,
  I’m never buying from them.

That’s the part most people forget about cold outreach:

👉 Your prospect may not love you from the first email.

But if you’re wrong, arrogant, or assumptive…

They might hate you instantly.

Here’s where the email went completely off-track:

“You’ve been trying to fill that senior role for too long.”

 → Pretending to personalize
They don’t know that. 
They guessed (and guessed wrong)

 → Too many “we” statements.
 The email was a monologue about themselves.
 As a prospect, none of it connected to my reality.

→ A pushy CTA
 Requesting a 20-minute call with the co-founder in the very first email… with 

→ Zero trust built?
 Bad move.

→ Triggering: but in the wrong direction.
 Emails should evoke curiosity or relief. 
This one evoked annoyance.

→ Confidence:the kind no one asked for.
 There’s confidence that builds trust.
 And there’s confidence that feels like an attack.
 
This one was the second kind.

So…

How much confidence is too much?

Exactly this much.

A terrible personal life with a great professional life is not success at all.

Some take years to figure this out.

Looks like you are “winning”:

 → Revenue growing
 → Team expanding
 → Users are happy

But you might not have taken a real vacation in 3 years.

Missed a loved one’s birthday.

Stopped working out. Gained 15 kg.

Result?

 In the grind of building a successful company, you’re becoming a person you didn’t plan to.

That will hit different.

Here’s what nobody tells you about building:

The business will always need more.

 → More features
 → More meetings
 → More growth
 → More problems to solve

There’s no finish line where it suddenly gets easier.

If you don’t draw boundaries, the business will consume everything (including your life).

Hard rules I don’t break:

 → No work after 7 p.m. (unless emergency)
 → One full day off per week (Sunday, phone off)
 → Go for a run two times a week, non-negotiable

Remember: The best version of your company needs the best version of you.

And the best version of you doesn’t come from 80-hour weeks and no life outside work.

Half of my college life, I was a lone wolf.

No friend group. No "squad." No late-night hangouts.

You've seen those Bollywood college movies, right?

Friends laughing between classes. Bunking lectures together. Living the "best years of your life."

I did none of that.

I went to college. I did my work. Went home.

Most people would say I missed out.

But i didn’t. 

Here's what being a lone wolf actually taught me:

1. Comfort with solitude = comfort with deep work

When you're not constantly surrounded by people, you learn to sit with your thoughts.

No distractions. No need to fill silence.

That skill? It's everything when you're building something hard.

Most founders can't sit alone with a problem for 4 hours. I can sit with it for 4 days if needed.

2. No peer pressure = no stupid decisions

→ When your friend group decides to bunk class, you bunk too. 
→ When they choose easy electives, you follow. 
→ When they waste time, you waste it with them.

Being alone meant every decision was mine.

3. Self-reliance isn't optional in startups

In college, I learned to solve my own problems. 

No group to lean on. No one to copy notes from.

When you're bootstrapping a startup, that's your daily reality.

No support system. No hand-holding.

I learnt to run on my own. 

The skills I built in those "lonely" years? 

They're the reason I can build, ship, and iterate without waiting for anyone's permission.

Business 101: Get an office near a good tea café. (Trust me, it works.)

Every founder thinks big decisions happen in perfectly air-conditioned boardrooms with 15-slide presentations.

Wrong.

They happen over a slow-boiled chai with just the right amount of sugar.

Ten years in, I can tell you where my best decisions were actually made:

At a café, over chai, near our office.

Not because we planned it that way, but because that’s where the ideas actually show up.

Here is why: 

→ Big decisions need space to breathe.
In a meeting, there’s pressure to conclude.
Over chai, you can sit with confusion. You can let an idea take its time.

→ The formality kills honesty.
Brutal truth: In meetings, not everyone says what they think.
Over chai? People speak their mind.
Because it’s not a meeting. It’s a conversation.

→ Decisions don’t have clean answers.
When it come to taking big decisions, you need to think of every possible contradictions, think through the uncertainty. 
That doesn’t happen in 60-minute meetings. 

I am not saying, don’t take meetings. 

I am saying: 

If a decision feels forced in a meeting: 
  ➡️ Get out.
  ➡️ Go to a café. Order a chai.
  ➡️ Start talking about it. 
  
You’ll thank me later. 


Made any big decisions over chai? Share in the comments, I’m reading all.

Every year we debate what changed in outbound in {year}

But no one talks about what stays the same.

Here are 10 things that will never be replaced:

1. No one wakes up wanting to buy

They're stressed about their Q4.
Worried about their boss.
Trying to not look stupid.

Start there.

2. “Different” beats better

Everyone says they're the best.
Nobody remembers the best.

They remember “different”.

3. Done beats perfect
While you're editing 4th draft
someone else already hit send.

And got the meeting booked.

4. Caring can't be faked

People know instantly if you actually get their problem.
Or if you're just hitting your quota.

5. Write like a human

Don’t try to sell.
Send a text to help. 

6. Desperation kills

"This might not be for you" works better than chasing.

Scarcity creates interest.

7. Timing matters more than your pitch

You can't control timing. 
But you can stop pretending it doesn't matter.

8. People buy from fear

Not ambition. Fear.
Fear of the board meeting.
Fear of losing to competition.

Fear of explaining why they didn't act.

9. The best deals are not cold

By the time they reply
They've already decided if they trust you.
Your posts. Your comments. How you show up.

Selling starts there.

10. Understanding wins

Tools will change.
Channels will die.
Tactics will stop working.

But knowing someone's actual problem and genuinely wanting to solve it?

That's timeless.

We just changed something small in Saleshandy's email editor. 

Most cold email tools make you write like a coder, not a salesperson. 

You type {{FirstName}} and hope you got it right. 

You add {spin} tags and hope they work. 

One small mistake, and your email breaks — but you won't know until it's sent. 

So we tried something different. 

We turned those messy tags into simple, colorful buttons. 

You click and pick. 

The editor checks it right away. 

No mistakes. No broken emails. 

It’s early, but people like it. Things are faster and smoother. 

The questions about broken tabs is reduced. 

But it made me think about something bigger: 

Should email tools feel more like Google Docs... or like a complicated dashboard? 

Most people sending emails aren't coders. 

They're salespeople, founders and marketers. 

They don't like the technical stuff — they just want to write emails that work. 

So here's my question: 

If you're writing emails every day, what matters more — having every feature possible, or having a tool that stays out of your way? 

Comment "Power" or "Simple" and tell me why. 

I'm reading all of them.

I’ve started judging people by ONE thing:


How they act when they’re confused.

Because everyone gets confused.

It’s normal. It happens daily.

But what people do next tells you everything.

Here’s what I’ve seen:

1) The Asker
Says, “Hey, I didn’t understand that.”
Gets clarity in minutes.

2) The Googler
Quietly searches, watches, reads.
Figures it out on their own.

3) The Pretender
Nods like they get it…
but you can see the panic behind the smile.

4) The Blamer
“The instructions weren’t clear.”
“Someone should’ve told me.”
Nothing is ever their fault.

Same confusion.

Very different futures.

If you want to grow faster:
• Ask when you don’t get it.
• Learn whatever you can yourself.
• Don’t fake it.
• Don’t blame.


The people who grow are the ones okay with saying,

“I don’t understand this yet — but I want to.”

I don’t read emails. I scan my inbox. And trust me your prospects do the same.

I have seen people jump to guess why a campaign underperformed. 

→ Open rates dip? “Must be the subject line.”
→ Replies drop? “The offer isn’t strong enough.”
→ No meetings? “The copy failed.”

But the real cause was almost never what they blamed.

Because when you look closely at how people actually behave in an inbox, the pattern is predictable and brutally simple.

Most teams keep rewriting emails, testing variations, tweaking copy… trying to fix what prospects barely pay attention to.

What I’ve seen consistently is this:

Emails don’t fail because the content is bad.

They fail because the inbox experience is weak.

It’s not about writing better.

It’s about showing up in a way that earns attention before the email is even opened.

So, remember: It’s not the email. It’s how you appear in the inbox.

Most outbound emails fail for one reason:

We write them the way we think… not the way prospects read.

Your prospect is busy. Distracted. Trying to protect their time.

So when your message sounds heavy, unclear, or sales-driven, they skip it instantly.

The good news?

Replies go up the moment you switch from “selling” to “helping.”

That’s what this framework is built around.

Three simple approaches that make outreach feel natural.

1. Empathy
2. Educate
3. Engage

When you mix these three, your email stops feeling like “another sales message.”

It becomes a conversation starter.

And in outbound, conversations are the real win.

So, the best way to stand out in outbound? simply be a human.

Which of these 3 approaches do you personally use the most? And why?

Cold emails don't sugar coat & that's what i like the most about it.

Cold email tells you the truth faster than anything else.

When I was getting started, I tried everything to avoid the uncomfortable stuff.

→ Ads gave me hope.
→ SEO gave me patience.
→ Product gave me ideas.

But none of them told me what I actually needed to know.

Cold email did.

The moment you start sending 50 cold emails a week, you learn things no dashboard will show you:

→ You’ll know instantly if your offer is weak
→ You’ll know if your ICP is wrong
→ You’ll know if your value prop is confusing
→ You’ll know if anyone even cares enough to reply


And trust me, as a founder, these are the answers you can’t afford to delay.

Cold email forces you to face the reality you’ve been avoiding:

 If someone opened but didn’t reply — your message was boring.
 If someone replied with confusion — your offer wasn’t clear.
 If someone replied angrily — your targeting was off.
 If someone booked a call — your direction was right.

No investor, no advisor, no book gave me that level of clarity.

Cold email didn’t give me the answers I wanted.

It gave me the answers I needed. And that’s why it worked.

If you’re a founder and you’re not sending at least 50 cold emails a week, you’re building in the dark.

Your market is talking every single day. The question is, are you listening?

If you're building outbound from scratch, here's where to start:

Don't ask "what's working in 2025?"

Ask "what does my business actually need?"

Three things matter:

- Deal size
- Market size
- Sales cycle 

If you're selling $5K deals to a huge market? 

You need volume. Send lots of emails, move fast, learn quickly.

If you're selling $50K deals to a small market? 

You need precision. Research deeply, build relationships, take your time.

Somewhere in between? 

You need both...but you have to be disciplined about when to use which approach.

Everything else flows from this foundation.

Most sales leaders build it backwards. They find a tactic that's working for someone else and try to copy it. 

But what works for a $10K product won't work for a $100K one.

Start with your economics. Let that guide your strategy.

What's your deal size telling you?

Everything felt urgent last quarter.

→ Every Slack message. 
→ Every feature request. 
→ Every bug report.

We were constantly firefighting. 
Constantly context-switching. 
Constantly burned out.

But when everything is urgent, nothing actually is.

The problem wasn’t the work. 

 It was how we labeled it.

We were confusing urgency with importance.

 If an “urgent” request can wait 24 hours, it’s important — not urgent.

Now, we classify everything into 4 buckets:

→ Urgent & Important — Do it now.
→ Important, Not Urgent — Schedule it.
→ Urgent, Not Important — Delegate it.
→ Neither — Delete it.

The result?

 We’re finally working intentionally, not reactively.

 The pace is calmer. The output is better.

 And ironically — we’re getting more done by treating fewer things as “urgent.”

A small flower I noticed on my way reminded me of my journey: How growth happens in imperfect conditions.

I still remember: Ten years ago, Piyush and I entered a market.
 
Everyone around us said the same thing in different ways:

 “Highly competitive.”
 “Not trendy.”

Every friend told me, “Find a better niche.”

And almost everyone I spoke to had no clue about outbound.

But I believed something different: 

You don’t need perfect conditions to grow.

You grow where you are.

After all these years building Saleshandy, here’s what I’ve learned:

When things don’t feel perfect: 

 • Focus on what you can do right now.
 • Treat limits as chances to get creative, not reasons to quit.
 • Track progress each week, not just results, but your actions.

So when someone says,

 “That market’s dead.”
 “That idea’s overdone.”
 “That space is too hard.”

Believe me, that’s exactly where your wins are waiting.

I work in a space where user education can’t be avoided. 

But here is the catch: Teaching alone isn’t enough.

Most SaaS products assume users will follow best practices if you give them:

• Documentation
 • Checklists
 • Recommended routines

Reality is different. 

Users only follow best practices if the product makes it Inevitable .

We saw this clearly with deliverability. 

Founders often say, “Our deliverability suddenly crashed.” 

It doesn’t crash — it declines slowly:

• A few replies drop
 • Inbox placement shifts
 • Opens fall
 • Eventually, everything collapses

It’s predictable, if you notice early. Most teams don’t.

The real gap? 

People weren’t failing at outreach. They were failing to spot problems early.

Saleshandy's Inbox Radar solves this. 

Not with more education. Not with dashboards. Not with more tasks.

It shifts responsibility from the user to the product. 

Quiet, recurring inbox checks catch trends before they become failures:

• Domain health drifting
 • Warmup issues
 • Misconfigured inboxes
 • Early placement decline

This isn’t new. But it’s the kind of product behavior more tools should have.

Every SaaS founder eventually realizes: If outcomes depend on users, the product doesn’t own the outcome.

Real leverage comes when:

• The product sees problems before the user
 • The product corrects or alerts early
 • Users don’t need to stay hyper-vigilant

For our users, this shifted the mindset: From reacting to damage to anticipating it.

Great products don’t just educate. 

➡️ They take responsibility. 
➡️ They reduce vigilance. 
➡️ They protect outcomes.

Inbox Radar is one example, quietly doing what users shouldn’t have to remember.

Everyone said building apps after college was a mistake. It was the best mistake I ever made.

Right after college, I went straight to help Piyush with his business.
 → No office.
 → No structure.
 → No fancy title.

Just two people and a long list of ideas.

We built so many apps:

→ Some did okay
 → Some failed
 → Some miserably failed
 

But here’s the part I’m grateful for:

Every failure taught us how to think.
Every bad idea taught us how to pick good ones.
Every mistake made us faster, sharper, and a little less stupid.

People think success comes from one big win.

 But in reality?

It comes from hundreds of small, messy experiments.

Those early days taught me things no job could ever teach:

→ How to ship fast, even when you doubt yourself
 → How to learn without anyone explaining
 → How to build something from zero
 → How to stay calm when everything breaks
 → How to keep going when nothing works

Most people choose “safe”.
 
I chose “try”.

And that made all the difference in my life.

Looking back, those random apps weren’t random at all.

They were the training ground.

Without them, I wouldn’t be here.
 
Without those failures, I wouldn’t be a co-founder today.

Sometimes the path that looks the most messy…

 Is the one that secretly prepares you for everything ahead.

What’s one “bottom-less decision” you made that actually changed your life?

Drop it in the comments, i love it to read it all.

Bitter truth: your prospect is not thinking about you. 

You're not on the top of their minds at all.

They are:

→ Busy with Q4 goals
→ Hiring new AE 
→ Frustrated with cold pitch

If you want them to choose you, they have to eliminate everything else first. 

And trust me… they’re not doing it for you.

Every step of your outbound has to be about making that choice easy for them. 

Every email, call, or touchpoint should remove friction, build trust, and make the “other options” irrelevant.

You don’t compete on luck. You compete on:

→ Showing you understand their world better than anyone else
→ Proving you’ve solved problems like theirs before
→ Making them feel that choosing you is the easiest and only option

So next time you feel the urge to just “try” and hope for a response, pause.

Focus on making it easy for the prospect to choose you.

Because the choice is not about you. 

It’s about how well you understand their needs.

The best routine isn’t the one you post online; it’s the one you keep.

A friend of mine was very inspired by a 5 AM morning routine video… and he started it.

Meditation. Journaling. Workout. Cold shower. Green smoothie.

Thumbs up for the effort…

But it only lasted 12 days.

Then back to the usual routine:

Wake up. Coffee. Start working.

I asked him,

"What’s wrong now? What felt good then?"

His answer?

"Nothing much, Dhruv. It just felt… nice."

Don’t build a routine for the sake of an Insta story or a few snaps.

Your routine should serve your energy, not your digital presence.

You don’t have to buy everything the internet sells. 

Follow what suits you.

→ I don’t meditate in the morning. I think better at night with music on.
→ I don’t journal daily. I process by talking things through.
→ I don’t work out in the evening. I prefer to play with my kid.

The best routine is the one you’ll actually stick to.

Not the one that looks good on screen.

I’m the opposite of what people expect from a founder.

Unlike most, I stay grounded: but it has nothing to do with humility or being “nice.”

 For me, it’s about staying real.

Even after years of building Saleshandy, I still:
→ Read support tickets myself
→ Listen to lost sales calls
→ Scroll through the harshest reviews

Not because I have to.

Because I want to.

The higher you climb, the easier it is to lose touch.
 → Your calendar fills with strategy meetings.
 → Your team filters the information for you.
 → Your users become just numbers.
 → Your competitors fade into charts and reports.

Being grounded keeps me honest.
 
It reminds me why I started.

It keeps me connected to real problems, real people, and real risks.

Staying grounded isn’t optional 
 
It’s the only way to make sure you’re building the right things.

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The Battle

Scott Martinis

Dhruv Patel

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taplio

The Battle

Scott Martinis

Dhruv Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Martinis's LinkedIn Performance

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Performance ScoreScott Martinis's LinkedIn Performance