B2B Catalyst

7 years of B2B consulting experience lead to B2B Catalyst. We build revenue engines that work.

CEO/Founder

SB Builders, LLC

Changed invoicing process to dramatically reduce AR and contributed in doubling revenue, passing 80k in monthly revenue

Implemented time tracking, invoicing, project management, basic CRM, contract creation, esigning system.

Developed SOP for all of the above & trained team in SOP.

Weekly checkins on project progress and invoices

Marketing and Operations

AutoVitals

-Analyzed current sales strategy, proposed changes, and implemented
-Developed and implemented channel strategies
-Managed and trained sales development team
-Developed hiring and training process
-Hired 5+ New SDRs
-Refined sales process
-Reimplemented CRM
-Managed CRM, users, and ensured CRM data quality
-Developed initiative tracking methodology to track result of sales and marketing initiatives
-Tracked sales and marketing KPIs & developed tracking tools for team use
-Set sales development team goals
-Refined team management process

Sales Strategist

Sales Development Representative

This Side Up Global

I helped develop and improve core operating processes and procedures in This Side Up Global using Scrum, JIRA, Confluence, Lastpass, and other industry standard processes and software.

I led and/or documented meetings in the company, including Sprint Planning & Review meetings, Process Retrospectives, Daily Stand-up's, and Client Meetings. I partnered with the CEO and other team members to improve operations, processes, and other business elements.

I administrated company SaaS products, adding, removing, and editing users, accounts, and other entries. I researched new software products, tested them, and if beneficial implemented them in the company. I explored existing software and found ways to use them more efficiently.

I developed, refined, and recorded company processes and procedures. I researched cutting edge business processes and concepts and worked with the CEO to implement them in the company.

I received training in content marketing, email marketing, and exposure to Facebook Ads, Google Ads, SEO, Social Marketing, and other kinds of digital marketing.

I initiated a content marketing campaign on a Facebook group, the first article of which got 25 likes, 11 comments, 1 share, and over 100 people added to a pixel.

Process Specialist

Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

So 6sense released a surprisingly great article embracing the move from intent to signals - but they missed one critical category of signal with serious consequences

Ironically, this effectively admits that their intent data didn’t actually show purchase intent... 

Buuut I won’t knock them for telling the truth even if it's late

Why this missing category matters:

Missing it...

Kills marketing / sales alignment

Makes actual intent modeling extremely hard to scale

Removes the most reliable and scalable form of signals

And is ultimately the reason why I think intent platforms failed in the first place

6sense talks about 2 paths to get signals

“Created/Received Signals come from your own digital properties and systems. Web traffic, product usage, email engagement, CRM data, and more.”

I call these first party signals because you own the data

“Acquired Signals come from outside providers. They give you visibility into activity you wouldn’t otherwise see: content syndication, review sites, publisher networks, etc.”

I call these second party signals because you can’t independently verify the data

The most important category?

Third party signals

Public signals you acquire through structured research

Job posts, news articles, new hires, social content engagement

This category is mostly driven by growth/demand teams reinventing ABM with Clay workflows

5 reasons it’s the best category

1. Anyone can verify the signals

Sales reps trust signals they can see with their own eyeballs more

2. It tends to predict behaviour better

Public content engagement shows greater commitment

News articles either force or show company action

Job posts and hiring demonstrate a willingness to spend money on a problem

3. You can personalize off public signals without being creepy

In fact, you look thoughtful when you do

4. Lack of data isn’t a problem, it’s a signal

No hire = smaller problem

5. It’s already an account-based sales best practice

Adem Manderovic was researching job posts in 2010 to identify in market companies

Christopher Curtis was helping SDR teams overattain when the rest of their company missed… 2-3 years ago

Jacob Karp uses third party signals to build account POVs that guide all of his outbound

Put simply - 3rd party signals make sales and marketing ABM alignment possible by aligning the team around visible signals you can easily act on

If I were 6sense (or Clay) I would find a way to structure 3rd party signal data to combine with 1st and 2nd party data for profile/readiness/interest signals (another great section of the article)

Build modeling against won/loss data

While also figuring out how to surface the data in a way sellers can action in prospecting and discovery calls

Get that right… you finally live up to the promise of being a GTM crystal ball

Founder | GTM Architect | We build revenue engines that work

CueGrowth

At Growth-X, we empower B2B companies to accelerate their sales pipeline through advanced LinkedIn lead generation and automation. Our platform enables businesses to connect with key decision-makers, schedule high-quality meetings, and drive scalable growth—without the inefficiencies of traditional outreach.

As Head of Growth, I’m committed to:

Leading a results-driven team focused on delivering measurable value to our clients

Leveraging Growth-X’s cutting-edge automation and high-quality targeting to help businesses reach their ideal prospects efficiently

Driving innovation in LinkedIn marketing strategies to maximize ROI and build lasting client relationships

Head of Growth

The Department of Sales

Building strategic sales processes for B2B tech founders through practical frameworks and hands-on guidance. 

Whether making your first sales hire or building a self-sufficient sales team, I'll guide you through it step by step.

Founder

Kanlet

In my role at Kanlet, I champion our innovative AI-powered platform that ensures our users stay updated with real-time job changes of their key contacts. By leveraging cutting-edge technology, we empower our clients to never miss an opportunity, thereby increasing their efficiency and accuracy in targeting high-value leads.

Evangelist

Apisdor

As a Strategic Advisor at Apisdor, I leverage my extensive expertise in digital transformation and software engineering to guide large-scale corporations and business clients through their digitalization journeys. Our identity as a pioneer in digital transformation allows us to address and resolve intricate issues that arise during this process.

Over the past decade, I have contributed to our collaboration with renowned global brands, serving as a trusted software engineering partner to drive their success and produce top-notch solutions. 

My role involves providing strategic insights and advisory services to ensure our clients achieve their digital transformation goals efficiently and effectively.

Strategic Advisor

Koru UX Design

At Koru UX Design, I help enterprises get a world-class UX design team. By understanding the current product requirements and business goals of a company, we deploy a handpicked team of UX practitioners that work seamlessly with other product and development teams. We give enterprises a whole new design capability with 100% remote UX teams ready to scale and succeed with lightning speed.

Director Of Business Development

TechNex Technologies Private Limited

1. Mentored Sales and Account team to help drive new business and month over month increasing revenue.
2. Hired additional business development executives and managed staff to increase productivity and effectiveness.
3. Redefined all departmental operational procedures increasing efficiency and decreasing production errors and lead time.
4. Created and executed global business plan to expand sales to new industry verticals and geographies, signing customers in 3 new industry verticals in the first year. 
5. Implemented marketing/sales plan to increase inbound leads to support initiative of increasing new business by over 20%.

Head of Direct Sales

Responsible for acquiring new business and growing existing business within the US market while exploring opportunities in new geographies. 

1. Responsible for originating new business via cold calls, referrals, cross-selling, digital marketing, networking and trade shows. 
2. Personally grew a handful of large/key accounts by over 25%.
3. Developed a database of qualified leads through referrals, cold calling, direct mail, email campaigns, and networking. 
4. Lead data analysis on completed campaigns to ensure delivery and redirect future campaign planning. 
5. Maintained personal performance including contact databases, activity reporting and sales forecasts.

Business Development Manager

QED Baton

As an Assistant Delivery Manager, I had the opportunity of handling a team of Lead Generation Executives. The responsibilities included but were not limited to:

Team size handled: 35-40 Executives on an average
•	Training and Mentoring
•	Team performance tracking, analyzing, review & timely feedback
•	Qualitative Reporting and Database Management
•	Campaign Project Planning and execution
•	Cost Realization per resource
•	Productivity Improvement

Assistant Delivery Manager

As a Demand Generation Executive at QED Baton, I served QED’s clientele through a combination of web research, direct calling, email outreach and various other type of communications. The primary objectives were to identify & qualify business opportunities for QED baton’s customer in the targeted geography and position & also solicit a time slot for the sales teams. 

KRA:
•	Profiling potential prospects, capturing market and customer intelligence
•	Profiling included scanning information for companies across industries based on Technology 
 Landscape, Revenue, Employee Strength, Vertical etc. and defining target companies
•	Identifying the key stake holders
•	Mapping IT Environment of the target companies. Identifying the "demand" and judging the scope

Demand Generation Executive

In my 13+ years of journey, I’ve keenly observed the challenges faced by numerous B2B tech companies. One of the common challenges is: 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐬𝐚𝐥𝐞𝐬 for their products or service offerings. 

That's exactly why I founded The Department of Sales–to help tech companies 𝐛𝐮𝐢𝐥𝐝 revenue 𝐞𝐧𝐠𝐢𝐧𝐞𝐬 that actually work. 

From evaluating your sales foundation to building a self-sufficient sales team, I help founders master the art of B2B sales. 

Whether enhancing existing strategies or creating new ones from scratch, my approach goes beyond traditional consulting—I become 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧.

What sets me apart? I don't just provide strategies; I help implement them. Through The Department of Sales, I aim to:

☑️ Build and train sales teams from scratch
☑️ Develop scalable sales processes that drive predictable revenue
☑️ Establish proven sales methodologies that scale with your business
☑️ Transform founders into confident sales leaders

Throughout my professional journey, I've developed a 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐚𝐥𝐞𝐬 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦 by closely observing founders' challenges and continuously refining solutions. This battle-tested approach isn't a one-size-fits-all solution but a flexible framework tailored to specific situations–from making the first crucial sales hire to scaling an existing team.

My goal is to provide customized strategies that align with each company's vision and growth stage. These strategies help avoid costly mistakes while accelerating the path to consistent revenue growth. This personalized roadmap for sales success evolves with your business, ensuring long-term relevance and impact.

Moreover, beyond the boardroom, I'm passionate about giving back to the community and continuous learning. You might find me volunteering for tech education initiatives, attending industry events, or diving into the latest TED Talks on design, innovation, and leadership. I believe in bringing this same enthusiasm for growth and positive impact to every professional interaction and business relationship.

Ready to transform your sales approach? Let's connect and discuss how we can help you build a path to predictable revenue growth.

Ameya Kapre

Our average sales cycle is 14 days. Our free trial is also 14 days.

This is not a coincidence.

Most companies hand you a free trial and say "good luck, let us know if you have questions." 

We don't do that.

When someone starts a trial with CueGrowth Labs, we're in it with them. We help set up their campaigns, build their targeting, craft their messaging, and monitor everything to make sure they're seeing results. We show them value and ROI in those 2 weeks, which makes their buying decision easier.

Here's how this played out recently:

An SDR from a company started a free trial. Quickly hopped on a call with him and helped him build his list, worked on his messaging, and within 1 week he booked a meeting and had 2 to 3 positive conversations. He was only spending a few minutes daily on the platform, checking his inbox and replying to messages.

The platform was working. It was automated. It required very little manual effort from him.

But I didn't stop there.

I helped this SDR make a case internally. I asked him about their other channels like cold calling and emails, got the numbers, and created a comparative analysis. I even researched how much of their ICP is active on LinkedIn and why it makes sense to automate their outreach there.

I shared the docs and the trial campaign results. We booked a call with their VP.
1 week later, we signed the deal.

Now all their SDRs are on our platform. Each of them is booking close to 2 demos per week just via LinkedIn.

This is what commitment to client success looks like. We don't just sell a platform. We make sure you succeed with it during the trial so there's no friction in your decision to move forward.

That's why our sales cycle matches our trial period.


#B2BSales #SaaS #CustomerSuccess #LeadGeneration #SalesEnablement

Sales Growth Strategist | Driving Scalable B2B Pipeline & Revenue Acceleration

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The Battle

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Ameya Kapre

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