Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

🌊 Alan Zhao

🎆 Brand Marketing | 📈 Organic Growth Marketing | 📺 Building a media empire on a shoestring budget | DM me if you want to be on our podcast 🎙

We're building the GTM Brain: a stateful, self-learning decision system that observes buyer behavior, builds a world model of the market, and decides what to do in real time.

I left Warmly briefly to work as an SDR. Cold calls, rejections, the grind. What I saw: reps drowning in data, starving for judgment.

The problem was never execution. AI made execution infinite. You can send unlimited emails, generate infinite personalized copy, index entire markets in hours.

It was decision quality.

Pipeline got harder to build, not easier.

The GTM Brain is a self-learning decision system that captures decision traces so every win becomes a playbook and every loss becomes a lesson.

Outside of tech, I’m a bachata instructor and host bachata events in San Francisco. It's something I'm extremely passionate about. 

Most people think they can’t dance — solo or with a partner — but it’s one of life’s hidden gems to be able to express ourselves through movement while building a connection with a dance partner, socially.

I think social dancing is becoming a real movement, and I want to help lead it — and spread it positively.

Follow my dance journey: https://www.instagram.com/alan_j_zhao/

Follow my SF bachata classes & socials: https://www.instagram.com/sensual_soiree_sf/

Co-Founder, CRO

Alan Zhao (Click-Through King) 👑

The next billion dollar GTM company isn't what you think.

Here's what nobody tells you about AI sales/marketing tools:

Alan Zhao

Cofounder, Head of Product & AI @ Warmly.ai | Building the GTM Brain | #1 Context Graphs for GTM Agents & Humans

Here's what's strange about GTM right now. We've made execution basically infinite. You can spin up domains, send millions of emails, generate endless

Open article: The Infrastructure Gap: Why Decision Quality Is the Real AI Bottleneck in GTM by Alan Zhao • 7 min read

The Infrastructure Gap: Why Decision Quality Is the Real AI Bottleneck in GTM

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