JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

ResonanceInteractive

At Resonance Interactive I focus on account-based marketing strategy and execution with a specialization in telehealth / telemedicine and virtual health care marketing consultation.

Founder, VP Growth & Product Marketing

SWORD Health

Head of Enterprise Marketing

97th Floor

At 97th Floor, we know digital marketing.  My role is to increase the impact of our clients' digital advertising campaigns, across platforms including GoogleAds, Facebook, LinkedIn as well as other emerging media channels.

VP of Digital Advertising

Rakuten Advertising

Good marketing always starts with a keen understanding of the target audience.  That's why Rakuten customer insights are so beneficial to both marketers and customers.  As the head of the Product Marketing team, I improved the global positioning strategy, content development, sales alignment, and marketing execution of Rakuten's advertising products.

Sr Director of Product Marketing

Publicis Sapient

The "obvious secret" of account based marketing is that marketing becomes sharper when it's focused on one clear target.  At Sapient, I aligned Sales and Marketing with regional and industry-based demand generation that increased the efficiency of marketing automation and productivity of sales pipeline.

Adobe

The best marketers use both left-brain logic and right-brain creativity, and at Adobe we mastered the combination of data-driven marketing and visually-compelling creative.  

As the Campaign Marketing Leader for Adobe Analytics and Target:
Directed marketing strategy for two large business lines, aligning activities of 25+ marketing managers across digital marketing and traditional disciplines. Key activities included thought leadership, product launches, field events, customer events, press and analyst relations, demand generation, email, SEM, social marketing, sales coordination, and web strategy.

As the Group Manager of Web & Content Strategy:
Led three digital marketing functional teams, including web strategists, demand generation content producers, and digital optimization specialists toward the goals of brand leadership and engagement of prospective customers.

As the Head of Demand Generation:
Drove content development of webinars, whitepapers, and promotional assets used to fuel demand generation engine for enterprise marketing programs. After producing these thought leadership pieces, the team I led leveraged them in online media, B2B nurturing programs, social media, etc, to drive qualified leads to sales.

Integrated Marketing Campaign Director

Omniture (acquired by Adobe)

Growing a B2B SaaS startup into a billion dollar market leader requires leadership and innovation.  At Omniture, I helped change the marketing world with innovative offers for demand generation, including producing webinars and writing white papers with best practices, partners, and customers.  I also managed search engine marketing activities, events, and product marketing activities.

Director, Demand Generation and Content Marketing

Ancestry.com

When the internet was new and the advertising industry was changing every month, Ancestry was ahead of the curve.  There, I directed online acquisition activities from advertising partners, including ad networks, affiliates, and organic and paid search engine marketing campaigns. I optimized onsite customer acquisition paths and improve user experience and engagement. I built the Search Engine Marketing Team by transitioning an agency-managed approach to a more efficient and productive in-house team that managed over 70,000 keywords across each of the search engines.

Sr Manager of Online Marketing

Wes is a master marketer who loves to learn, inspire, and geek out with other marketers. He has spent the better part of two decades helping businesses transform their customers’ experiences with digital technology.  He led the transition to account-based marketing programs at SapientNitro.  His demand generation programs at Adobe won Sirius Decision’s prestigious Return on Investment Award.  He built a world-class content marketing practice at Omniture.  He was a digital pioneer at Ancestry.com, building an internal search engine marketing team before that was “a thing”.  Wes graduated from the Marriott School of Management at BYU with a degree in International Marketing.  He loves snow, history, and lasers.  

taplio

The Battle

Scott Harward

Wes Funk

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