JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

Potoo®

Potoo is the leading Brand Protection Company in the industry helping over 550 Brands take back control of their catalogs online – we remove the noise for you on Amazon, eBay, Walmart, and Alibaba.

Potoo’s proprietary software and analytics allow clients to Take Back Control of their online Catalog. 

At Potoo we focus on Reseller Identification, Reseller Removal, MAP Tracking & Communications, Listing Consolidation, and Tracking & Reporting Counterfeit Resellers.

I am focused on driving top-line growth by landing and securing new Brands, expanding product offerings with current Brands, and ensuring contract Renewals. 

I am working with Brands across all industries that are selling online.

Manage all Trade Shows, Referral Partners, and Lead generation Vendors.

Manage all aspects of sales, sales development, trade show events, contracts, customer onboarding, prospecting and sales management.

EVP Sales & Marketing

Netatmo

Responsible for creating go-to-market sales plans and driving channel marketing strategies to maintain and build upon existing relationships with current retailers.

Responsible for managing the entire portfolio within the USA, Canada, and LATAM markets

In less than 1 year launched key products into Best Buy, Home Depot, Lowes, and Amazon

Focused on product development, product launch, POS, and forecasting for the USA, Canada, and LATAM.

Sales Director, USA, Canada & LATAM

VXi Corporation

Managed all aspects of Sales, Forecasting, and Sales Management
Managed 3 Keys Channels – Truck Stops & Travel Centers, National Retail, and eCommerce 
Launched VXi FBA Storefront on Amazon 
Expanded VXi into Best Buy and Best Buy Canada
Grew Truck Stop & Travel Center business in excess of 50% 
Managed a team of 4 Sales Reps and 10 Independent Sales Reps

VP of Retail Sales

iLuv Creative Technology

Channel Sales Director for CE & Carrier Channel

Key Accounts:

AT&T
Sprint
T Mobile
Verizon

Best Buy
Costco
Toys R Us
InMotion
Paradies
Navarre
Amazon
Tessco
Electronics Express
Dollar General

Own all aspects of account management, product development and business development within these accounts.

Manage and execute Manufacturing Rep and Distributor relationships and contracts.

Channel Sales Director

Jawbone

Responsible for on boarding new accounts at Jawbone.

Accounts Added:
- Costco
- WalMart
- Target
- Staples
- Distributors
- Apple Resellers
- College Bookstores
- Music Retailers
- Meijer
- Amazon.com
- eTailers

Director of Retail Sales

Motorola Companion Products Group

Managed all sales accepts for accessory sales into Retailers.  Owned forecasting, new product launches, marketing plans and promotions.

Director of Sales

Developed and Grow over 200 Regional Cellular Carriers.

Took Business from less then $100M to over $2.5B in less then 3 yrs.

REVOLUTIONIZING THE AMAZON, WALMART & EBAY MARKETPLACE & DISRUPTING THE WAY YOU SELL ONLINE. 

POTOO helps you take back control of your Online Catalog.  We remove Unauthorized 3rd Party Resellers, Identify Sourcing Information, and Consolidate Rogue Listings across all major eCommerce Sites.

I am an experienced Sales Executive with 30+ years of helping technology and retail companies find dramatic growth through the use of data and paying close attention to client needs. Proven ability to leverage referral partners in a rapidly expanding network that provides consistent revenue. A strategic planner who is able to work with clients to quickly identify a problem and offer solutions.   Recognized for ability to develop a positive, supportive culture that positively impacts retention and development.

taplio

The Battle

Scott Harward

Scott Albright

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