JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

Weave HQ

Senior Software Engineer

Overstock.com

•	Built data mastering, fusion, and pre-processing system for real-time search engine requests
•	Store ML recommendations for performant lookup by email marketing and created enhancement feedback loop 
•	Migrated sponsored product cost-per-click attribution and campaign budgeting to real-time processing model
•	Architect data flows that trigger and inform microservices across business verticals
•	Advise development teams in adopting the data platform and democratizing their data
•	Design and implement data platform automation and storage integrations
•	Create self-service-level deployable data filtering, routing, schema validation functions
•	Deploy, scale, upgrade, and support Pulsar and Ignite clusters on-site and in the cloud

Data Engineer

Principal Financial Group

Level II (March 2017 - July 2019)
Level I (May 2015 - March 2017)

•	Built data ingestion pipelines into data lake (Spark, Hive, Impala, and Oozie):
- Third party financial professional data (Brightscope)
- Company mention and news article data (Cision)
- Web activity tracking data (Tealeaf)
- Email campaign data (Salesforce Marketing Cloud)

•	Partnered with data scientists to define project scope and data needs
•	Gathered and synthesized internal and third-party data for inputs to predictive models (Hive, Impala)
•	Automated dataset preparation and model execution (JPMML)
•	Implemented continuous integration tools in the analytics process and trained data scientists (Sourcetree, Bitbucket, Bamboo)
•	Integrated R with data lake (Impala)
•	Supported data warehouse and data marts (Informatica, DB2, Oracle)

•	Participating in architect talent pipeline program:
- Created solution architecture documents for web data ingestion and analytics process CI
- Wrote whitepaper on machine learning capabilities

•	Scrum team membership as part of a Scaled Agile train:
- Successfully working as a telecommuting/remote employee Mar 2016 to July 2019
 - Occasionally lead scrum ceremonies when scrum master isn't present

Big Data Engineer

•	Co-managed company-wide Google Adwords account
•	Built efficient ad creation template
•	Managed company's social media accounts and increased followership
•	Trained others in ad creation and Adwords best practice

Marketing Specialist

•	Developed shell scripts to organize datasets in the Hadoop framework for SAS analysis
•	Manipulated Sqoop scripts to create and insert data into external Hive tables
•	Migrated multiple Hive databases and tables from managed to external configuration
•	Assisted data solution architects in creating data glossaries
•	Governed business requirement, data modeling, and documentation phases for internal application inventory tool
•	Completed Cloudera Data Analyst Training

Big Data Analytics Intern

UK2 Group

•	Assisted webhost clients via phone, email, and live chat, often all at once
•	Learned Linux command line while working on Apache web servers
•	Collaborated with other team members to address client needs 
•	Thrived working afternoons, evenings, and early mornings in a flexible schedule

Webhosting Support Specialist

Utah State University

•	Engaged Utah State alumni in conversation and informed of USU current events
•	Persuaded alumni to contribute to the USU Annual Fund

Aggie Connection Caller

Niels Fugal Sons Company

•	Spearheaded creation of new weekly payroll report-generating system
•	Recovered 3-4 hours per week from previous reporting protocol
•	Demonstrated leadership ability as Data Entry team leader
•	Aided field personnel and helped troubleshoot technical problems by email and phone
•	Forged relationships between the field managers and the data entry team
•	Processed payroll data for 350+ employees each week
•	Trained new team members

Data Entry Administrator

Macey's Food Stores

•	Mastered Macey’s checkout process and customer service expectations
•	Directed training of new employees
•	Awarded “Best Bagger” 2009

Cashier

I am passionate about data streaming and eventing, in-stream processing, and high performance distributed storage. I architect and build solutions using these technologies to connect applications with real-time data, which enhances current applications and unlocks possibilities for new ones. My prerogative is to build robust and dynamic systems to enable data democratization. I consult producers, connect consumers, and build relationships-- all with the ultimate goal of increasing revenue because we have fast, clean, and well-understood data that’s actionable and trusted.

taplio

The Battle

Scott Harward

Ryan Brereton

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