JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

Finch

Director of DSP & Social

• Global DSP Campaign Management: Expertly oversee DSP efforts across regions including NAR, EMEA, & APAC, consistently achieving and surpassing ROAS targets for diverse global clients.

• Strategic Partnership Development: Successfully established and nurtured key relationships with third-party partners like TripleLift, Peer39, and ShareThis, enhancing campaign effectiveness through contextual targeting and audience data aggregation.

• Innovative Program Development: Pioneered an additional program with StackAdapt, demonstrating adaptability and initiative in expanding service offerings.

• Campaign Performance Optimization: Skilled in building, monitoring, and analyzing programmatic advertising campaigns, making proactive adjustments to optimize performance against goals and KPIs.

• Creative and Audience Strategy: Deep understanding of ad types, sizes, and formats, providing strategic direction on creative aspects and audience segmentation insights to boost campaign success.

• Data Analysis and Reporting: Proficient in gathering, analyzing, and organizing complex data, conducting comparative analyses, and presenting clear, fact-based recommendations to both internal and external stakeholders.

• Market and Competitive Insight: Bring a wealth of competitive and industry knowledge, coupled with media sales experience, to execute data-driven optimizations across large and complex programmatic accounts.

Senior Global DSP Performance Specialist

• Build, monitor and analyze programmatic advertising campaigns and make regular proactive changes to improve campaign performance according to goals and KPI targets.

• Knowledge of ad types, sizes, formats, strategies; Ability to provide strategic direction with creative, or guidance and insight about the audiences segments performing will with their business.

• Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal/external clients.

• Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex programmatic accounts.

Global Product Specialist - Display

• Establish relationships with third party partners that allowed the team to be more efficient in their roles.

• Rebuilt company task management system to provide clearer communication between teams.

• Developed & executed numerous programmatic campaigns focused on detailed audience segmentation paired with complex geo-targeting.

Director of Operations and Programmatic Media

• Manage the overall success and accountability of the BFL Marketing Team

• Set goals for each team and hold them accountable to those goals

• Mentor, coach and assist Account Managers with their own expectations and ensure reporting, 
        communication and accountability occurs with each Account Manager and their team

• Conduct weekly meetings with the marketing team

• Assist and collaborate with Account Manager’s with regard to their team campaigns to ensure maximum demand potential is realized each day in alignment with the company's 5 pillars to client success

• Accountable for the overall client success

• Working closely with Sales, Dev and other necessary departments to close gaps and improve success rates 

• Know every campaign and their bids, budget, targeted zips, KPI's (CTR, Conversion Rate, CPL, PPL, Appt Rate, and lifetime/lifespan

• Continuously learn and keep up with platform, digital marketing and lead-gen trends

• Assist in RCA (root cause analysis) of poorly performing zips and state and coming up with solutions with each Account Manager and have them test and implement solutions

• Report on client health and KPIs to VP of Marketing weekly

• Use designated task management system for all tasks and projects assigned and self-assigned

Digital Marketing Production Manager

• Oversee company Google Ads & Microsoft Ads MCC

• Manage internal Google Ads & Microsoft Ads team

• Strategize with Senior Executive team to increase profitability

• Comprehensive, in-depth look into performance, from Account level to keyword & audience level

• Develop detailed action goals & plans that are executed by Google team

• Optimize performance based on outlined business goals (ROAS, CPA, etc)

• Oversee & assist with producing ad copy, creative, & developing targeting

• Manage budget optimization, pacing, and forecasting

• Identify & test emerging beta opportunities within managed platforms

• Implemented & developed several strategic company-wide meetings to strengthen inter-department communication

Google Ads Strategist

ThriveHive

• Proficiency in implementing, overseeing & optimizing digital campaigns in the Search, Social & Programmatic (DSP)

• Strategize, Build & Manage "white glove"/high-spend accounts across multiple digital platforms

• Monitor campaigns throughout lifecycle, working with account managers to provide high-level of support towards clients' digital advertising success & key-performance goals

• Proficient in digital programmatic campaigns, including Programmatic: Geo-fencing, Retargeting, Audio, Connected TV, Native, and more

• Provide pre-implementation and post-implementation analysis & recommendations based on data collected thru marketing analytics tools such as Google Analytics

• Made recommendations for campaign optimizations that would benefit our clients to better meet their marketing goals across multiple platforms

• Other skills include: Pixel implementation using Google Tag Manager, goal set up within Google Analytics, keyword research, and ad copy creative for both Search & Social

Strategic Accounts Senior Campaign Manager

IKEA Group

• Explaining the intricate kitchen buying process with clarity to the average consumer
• Assist the customer in finalizing their kitchen, scheduling delivery and processing payments
• Manage all outgoing/discontinued items within the kitchen department
	-Monitor remaining inventory
	-Manage discounted prices
• Administer & implement IKEA Family offers in both Kitchen & Dining departments

Certified Kitchen Seller

Blue Man Group

• Write and administer contracts, process orders, manage transportation for group sales bookings
• Assist Senior Sales Manager in conceptualizing, developing and distribution of all advertising and       operations for the Sales department
• Process weekly, monthly, quarterly Sales
• Research, develop and implement various sales strategies
• Created and managed all of the operating procedures for all ticket brokers, concierge and timeshares programs

Sales Coordinator

• Provide a quality customer service experience for all show attendees
• Show support
• Theatre operations

Front of House Staff Member

• Research and repair weekly ticket reports tracking all sales channels, i.e.; brokers,
promotions, timeshares, general sales tickets

Interim Ticketing Associate

• Coordinate GM’s daily and weekly schedule with all departments and host hotel
• Organize all company meetings
• Create, design and distribute quarterly newsletter for Las Vegas show

Interim Assistant to General Manager

• Assisted Marketing Manager in organizing and implementing ad campaign; meeting
deadlines, trafficking advertising and providing proof of performance
• Provided creative direction to design team for advertising development
• Designed creative for 2011 Allegiant Sunseeker ad and 2011 AFAN Aids Walk t-shirt
• Concepted Twitter theater marketing integration
• Identified advertising opportunities at MGM Resorts for Blue Man Group integration

Interim Marketing Coordinator

• Assist customers in the planning and design of kitchens including layout, cabinet
selection and appliances
• Selected to attend a national training week for Whirlpool appliances at IKEA
headquarters
• Lead detailed training sessions for coworkers on IKEA appliances
• General customer service with emphasis on IKEA brand standards

Kitchen Planner / Whirlpool Appliance Expert

Bernhard & Williams Photography Studio

• Studio portraiture, including families, individuals, graduate photography, sports photography for journalist use.
• Managed front desk operations.

taplio

The Battle

Scott Harward

Jace Medsker

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