JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

U.S. House of Representatives

District Director

Riverton City, Utah

• Planned and executed a shop local campaign that resulted in $629,656 being spent in the local economy and in 63.67% of residents reporting they consider supporting local businesses more often
• Developed and conducted a citizen survey to aid in city strategic planning efforts, collecting responses from 10% of the adult population of Riverton
• Wrote dozens of press releases sent to, and picked up by, many Utah media outlets
• Managed a yearlong effort to design and install new city monument, wayfinding and boundary signage
• Launched the first city email newsletter and built contact list from scratch to over 18,000 contacts
• Led citywide rebranding efforts and new logo adoption; developed visual identity guidelines
• Managed a full website redesign and adoption of new .gov domain
• Increased website pageviews each year; increasing from 472,000+ pageviews in 2017 to 1,493,000+ in 2022
• Oversaw development and release of new city mobile app, now with thousands of users
• Doubled social media audience in less than one year and grew it to now include over 26,000 online followers, an overall increase of 365%
• Launched the city's first text message alert system and grew contacts to 13,500+
• Wrote a successful grant application that brought in $1.2 million for a city facility renovation project
• Transitioned a paper-based business licensing process to a fully online, paperless process; freeing up 50% of an employee’s time for other assignments
• Served as a department head overseeing communications, business licensing, city reception and formerly IT
• Developed and execute strategic communications and public relations initiatives
• Served as official city public information officer

Director of Communications

Utah State University Extension

• Increased social media audience by 425%+ to include over 39,000 online followers; resulting in the most-followed Extension service in the nation on Facebook and Instagram at the time
• Coordinated 100+ marketing and design projects per year with staff located throughout Utah
• Produced comprehensive social media marketing audit and strategic plan
• Developed press room website to serve as a resource for press and media
• Produced invoices and billed multiple clients, resulting in over $55,000 of yearly cost recovery
• Conducted over $80,000 of purchasing per year for a variety of advertising and marketing projects
• Managed content on 12 digital signage displays located throughout campus
• Supervised two part-time employees
• Oversaw online shopping cart, online event registration platform and online email marketing platform
• Directed production and advertising of educational webinars

Jess Bradfield for Logan City Council

Campaign Manager

Cache County Republican Party

• Served as a voting member of the Cache County Republican Party Executive Committee, Cache County Central Committee, as a county delegate and as a state delegate
• Planned, organized and chaired a county organizing convention and oversaw election of new officers
• Coordinated meetings, took minutes and kept records
• Completed data entry for hundreds of caucus night precinct results

Secretary

Utah State University Student Association

• Represented over 500 student concerns to university and government officials throughout the year
• Managed online student feedback and response program, responding to hundreds of comments
• Organized best-in-the-state volunteer efforts that registered nearly 1,000 students to vote, earning USU the Utah Lt. Governor's Campus Cup
• Established award to recognize outstanding faculty and staff who actively supported students
• Engaged in active student lobbying at the local and state levels
• Wrote weekly newspaper column highlighting issues affecting students
• Chaired the USU Government Relations Council and USU Student Lobbyist group; named Outstanding Organization of the Year
• Served as a member/legislator on the USUSA Executive Council, the USU student government's primary administrative body
• Presented with the Outstanding Student Government Officer of the Year Award

www.usu.edu/ususa

Student Advocate Vice President

• Oversaw the public relations and marketing program and worked to publicize events
• Hired and supervised 4 part-time employees, organized a committee of volunteers, and reorganized staff structure
• Doubled social media audience and grew online community to over 10,000 followers
• Executed comprehensive marketing campaign for student feedback program, resulting in 400+ submissions
• Managed a budget of over $30,000 for on-campus marketing for events that drew thousands of attendees

www.usu.edu/ususa

Public Relations & Marketing Director

• Drafted press releases sent to, and picked up by, media outlets throughout Utah
• Managed multiple websites and updated content regularly
• Trained dozens of Extension staff and faculty on website management and helped resolve website problems
• Produced monthly e-newsletter sent to over 5,000 subscribers statewide
• Increased Instagram audience from 50 to over 1,000 followers
• Created comprehensive social media directory

www.extension.usu.edu

Marketing & Public Relations Assistant

Town of Cokeville, Wyoming & Cokeville Chamber of Commerce

• Planned and coordinated summer recreational events for the local community
• Chaired a recreation steering committee to increase community outreach and participation
• Coordinated advertising and publicity for community events using multiple platforms and media outlets
• Worked under the direction of both the Town of Cokeville and the Cokeville Chamber of Commerce

Recreation Manager

Star Valley Independent

• Reported on local community news, conducted interviews, and wrote news articles
• Involved in layout, photography, and photo editing

www.starvalleyindependent.com

Reporter/Staff Writer

Strategy and execution are my core strengths as a communications, marketing, public affairs and management professional. I find personal satisfaction in helping organizations improve messaging, solve problems and find success. I am a dedicated worker and a detail-oriented manager. My experience and skill set can be summarized in the following areas:

Communications, Marketing and Public Affairs
● Community Outreach
● Corporate Communications
● Government Relations
● Marketing Campaigns & Management
● Media Relations
● Public Relations
● Social Media Marketing

Management
● Local Government Operations
● Project Management
● Team and Budget Management
● Strategic Planning

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The Battle

Scott Harward

Casey Saxton

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