JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

april young

GingerGanics

Founder and CEO

Hyperquake

Develop and lead total business network demand generation including integrated content strategy across all distribution channels (social, website, live and virtual events, partner channels, etc.). Build lead gen, acquisition and nurture journey. Create and manage marketing budget for all go-to-market plans including attribution and ROI. Educate teams on all go-to-market strategies and execution, and trends in omni-channel marketing.

Chief Marketing Officer for the Hyperquake Network

Leading digital integration for the Hyperquake brand by building the digital infrastructure for sales and marketing teams, brand and lead-driven content strategy, executive leadership and team education on digital marketing platforms, data analysis and strategy.

Fractional CMO

MarCore Group

Chief Marketing Officer

Skier's Choice INC.

• Supra and Moomba Boats: Global Brand Management building international, data-driven marketing plans for multiple brands, media campaigns, brand positioning with executive, production, and sales departments
• Create lead management program delivering an increase in qualified leads YOY 
• Direct international and regional events including: industry branding, dealer training, lead-driving consumer competitive, and charity events
• Direct large-scale video and still brand content productions with multiple teams
• Define/develop strategies for positioning products and brands with national and international dealers, sales departments and retail consumers.
• Manage multi-million-dollar department budget with P&L responsibilities for all brands, remaining under budget
• Oversee sourcing, design, placement, purchasing and implementation of all marketing programs, balancing branding, educational and lead-driving strategies through social media, print, digital, video, live broadcast and events.
• Negotiate contracts and managed resources to complete projects on time and under budget.
• Manage Website development, redesigns, content strategy and creation, and data-driven lead campaigns.
• Achieve year-over-year increases in all key site metrics.
• Implement holistic brand digital strategies including PPC, SEO, SEM, social media and influencer programs.
• Source new partnership opportunities and led sponsorship relationships.
• Established athlete and celebrity influencer and micro influencer programs.
• Engage product placement opportunities with high level brands

Global Marketing Director

Ruby Tuesday

• Designed and directed development of a custom interactive Nutrition and Allergen UI platform and database. I led a team to create a custom interactive nutritional platform created from a nutrition database. I designed the custom platform to provide a synergistic user experience driving leads to the online ordering platform that positively correlated with an increase in online ordering.
• Managed Online Ordering custom platform, responsible for increasing sales 
Managed the account with an online ordering vendor, designed custom platform and UX that resulted in highest gross sales increase 
• Increased sales in holiday event promotions by designing holiday promotions from concept to in-store execution. Ruby Tuesday needed a fresh concept for stores in high competition markets to drive new, younger audiences to purchase. Developed creative food and beverage promotional events to support purchase-driving initiatives for 25-40-year-old audiences, increasing new traffic in stores and online ordering.
• Increased site traffic – Managed a team responsible for a complete brand website re-platforming and re-design from the bottom up, including the CRM. By creating a better UX throughout the websites, coupled with the new interactive Nutrition and Allergen platform, and a custom online ordering platform, we increased site traffic.
• Increased user database – With a sizeable user database, but with many suppressed users and low engagement rates with non-couponed emails, Ruby Tuesday needed a new strategy to reach users and increase engagement. By developing a new drip email campaign for users, and re-designing the loyalty program with a focus on quality of content instead of coupons, I increased overall engagement rates

Digital Marketing Project Manager

Benefit Cosmetics

• Exceeded all sales goals making Benefit the #2 best-selling brand and making the strongest leap in sales over the top 8 brands in the Midwest region.
 • Created a custom-built training system for store management and artists in a four-state region to promote growth of the brand. 
• Developed and managed promotional events and product launches designed to develop/exceed sales goals, and teach training classes and product knowledge to management, staff and consumers in a highly competitive luxury market.

Beauty Artist/Trainer

BoomStreet, Inc.

• Managed a team responsible for executing on all advertising campaigns and programs for 25 of the top worldwide markets including: Toronto, Canada, London, England and Los Angeles, California.
• Developed top three most successful ad campaigns for redemption rates in Canada and England.
• Direct responsibility over developing and maintaining all content strategy for the United States, Canada and Europe. This includes email campaign strategy, sales and distribution, and website UX.

Global Marketing Strategist Boomstreet Ecommerce

The Daily Times

• Managed content for website, page layout, edited all copy/photos/video/page design for the entire brand. Increased web traffic by 20% YOY by creating standards for breaking news and creative coverage.
• Developed highly successful social media program with first-ever breaking news posts in real-time during catastrophic weather events in East Tennessee. Increased social following on Facebook by 56%.
• Covered press events and features as a one-woman band by simultaneously being a photographer/videographer/editor/writer/translator and designer in one.

Social Media Manager, Web/Print Copy Editor

I get stuff done. 
In a nutshell, I'm a powerhouse marketer who is deeply invested in supporting initiatives that help advance women in business and leadership.

What do I do?
I build the framework of a digital brand strategy centered on user experience, then capitalize on the brand story by utilizing inbound initiatives like social media (organic and paid strategy), engaging content, email/lead nurturing, SEM, and events to monetize audiences and grow sales revenue.

What have I done?
As an accomplished data analyst, UX designer, creative director, social expert and digital media strategist, I have helped small businesses and global brands build their digital framework from the bottom into a modern lead generating machine. I have taken traditional media companies from being solely focused on traditional direct marketing into the modern technology stage by building lead nurturing funnels and designing a consumer experience that closes. 

Why do I do it?
Marketing technology and the digital landscape changes every day, and I wake up every day with a thirst to be THE expert on marketing trends, innovative technology resources, and tactics that work to build your business and advance your goals.

taplio

The Battle

Scott Harward

April Young

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