Scot Chisholm & Co. 

Every week I tackle management, operations & startup topics that are helping 100,000+ people become better leaders.

Scot’s Newsletter

Highland

Highland is a “school” & community for founders. If you're a founder/CEO, we should talk!

Founder & Chief Professor

Tall Timbers Holding Co.

A family office and holding company with wholly owned businesses, private investments, and property holdings.

Managing Director & Founder

GoFundMe

After the merger of Classy and GoFundMe, I’ve taken on a strategic advisory role to the CEO & executive team, mainly focused on longer-range product strategy and M&A

Strategic Advisor, GoFundMe & Classy

Classy

Founder & Strategic Advisor (Acq. by GoFundMe, 2022)

Founder & Chairman

Classy is a SaaS giving platform that powers the fundraising of over 10,000 nonprofit organizations. Classy is a certified B-Corp, has a team of 300+ people and has raised over $5 billion for social good since 2011.

CEO & Founder

In Classy’s earliest days, we hosted large scale fundraising events with the goal of connecting millennials with local nonprofits in the San Diego area.

CEO & Founder (pre tech company)

Haskill Creek

Haskill Creek is a new type of self-care store. Imagine a healthier & more holistic version of a Walgreens or CVS. Family owned business.

Co-Founder

ALBION SC

Albion Soccer Club is one of the top youth soccer franchises in the United States with over 10,000 players and hundreds of teams across the country.

Co-Owner

Save Farmland

Save Farmland is a nonprofit organization with a mission to protect and promote small farms in Flathead Valley, Montana, and beyond.

Abundant Montana

Board Member

AERO Montana

Abundant Montana (a program of Aero), makes it easy for anyone to find and choose local food in Montana.

Advisory Board

CEO, Highland & Haskill Creek • Founder of Classy (acq. by GoFundMe) • Founder of nonprofit, Save Farmland

Multi-time founder but operator at heart. 

Industrial engineer and lean six sigma nerd by training. 

Now I write about management, operations & startup topics that are helping 200,000+ people become better leaders.

scotchisholm.com/newsletter


MY BACKGROUND ————— 

🚀 Founder of Classy, a SaaS platform for 10k+ nonprofits raising billions per year. 

🎗️Acquired by GoFundMe in ‘22 to create the largest giving platform in the world. Together we’ve raised over $30 billion for individual & nonprofit causes. 

🏔️ Founder of Highland, a private community & leadership “school” for high-potential founders. 

🏡 Co-founder of Haskill Creek, a much healthier version of a Walgreens or CVS. 

🧑🏼‍🌾 Founder of Save Farmland, a nonprofit protecting local farmland. 

⚽️ Co-owner of Albion Soccer Club, top youth soccer club in country

❤️ Board experience: Nature Conservancy, Abundant Montana, Team Rubicon, Street Soccer USA, Montana Pediatric Cancer Foundation 


👇 WAYS TO CONNECT —————

→ Podcast / speaking oppty? email: partner@scotchisholm.com

→ Join my free newsletter: https://scotchisholm.com/newsletter-linkedin-profile

→ Check out my private community for founders: www.joinhighland.com

Scot Chisholm

Sh*tty managers ruin lives. 
Great managers change them. 

I’ve managed hundreds of people over the last 20 years. 

One of my biggest takeaways is the massive difference between an average manager and a truly great one. 

But, here’s the truth:

No one starts out as a great manager (literally no one). 

And, becoming a great manager can be learned by anyone. 

Just focus on these 12 habits:

1/ Provide business context
2/ Set high standards
3/ Take full ownership
4/ Focus (then focus again)
5/ Create operating cohesion 
6/ Lead with data
7/ But be decisive 
8/ Let your team make decisions
9/ Don’t give sh*tty feedback
10/ Take feedback like an adult
11/ Listen more than you talk
12/ Always be learning

The gap in quality managers is large, but the right behaviors are simple. 

Focus on these 12 habits daily and you’ll be ahead of 99%. 

What habits resonated most?
Let me know in the comments 👇

⁂

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Operator & Investor • Founder of Classy (acq. by GoFundMe) • Building Highland, Just, Haskill Creek

12 insanely simple habits to become a high performing mana

Leadership is misunderstood.

Building Classy taught me that the best leaders aren't necessarily the ones with the biggest titles, or the ones who can charm a room.

Some of the best leaders in our 300+ person company were individual contributors at the very bottom of the org chart. Young managers. First-time team leads.

Over the years I started noticing what made these unlikely leaders so effective. They had traits that, quite honestly, my executives lacked at times. Including me.

Over time I boiled them down to 10 core traits that our best leaders always exhibited. It’s no surprise they rose fast within the company. Many are still there today, 15 years later.  

The very best leaders: 

• Clarify - Never assume everyone understands
• Believe - Push forward when everyone doubts
• Adapt - Evolve rapidly without ego
• Anticipate - Solve problems before they explode
• Persist - Get kicked in the teeth, get up anyway
• Empower - Create leaders, not followers
• Own - Own failures without excuses
• Hold the line - When quality dips and others compromise
• Always Learn - Learn and grow faster than the company
• Lead by Example - Live values when no one's watching

Most leaders start off strong in a few, but not all of these traits. You must intentionally develop them over time. It's a lifelong thing. 

But many executives forget this. Maybe they were great once. But they start slipping. They stop learning. They get cocky. I've seen this too many times. 

I don't care where you’re at in your career. Keep these traits in mind. And never stop developing them. 

⁂

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Top 10 traits of the very best leaders:

Every high performance culture starts with this… 

I recently asked a founder about his culture. And he started talking about free lunches and other perks. 

This is not culture. 

He was a coaching client of mine, so I nicely explained… 

Here's what real culture looks like: 
→ A shared purpose. Everyone understands and resonates with the 'Why'.

→ Excitement about the future. The vision is clear to all and it creates an almost kid-like excitement about the future.

→ Strong empathy and trust. Great orgs know if you neglect empathy, trust evaporates.

→ The correct level of accountability. People know you're building a championship team.

→ Mutual respect and encouragement. High performers have admiration for each other.

→ Hunger to learn and improve. Without being asked. That's the diet of champions.

→ Aligned financial incentives. Compensation that's aligned to the organization's top goals.

→ Career mobility. Lots of opportunity, with clear expectations around advancement.

→ Work-life balance. Clear boundaries that are enforced across the org.

→ Pride in the work. Numbers one through nine create an amazing sense of pride. You'll find yourself bragging about work to complete strangers.


When you get the culture right, people are excited to show up, employees self-manage, and retention is extremely high. 

And great business results naturally follow.

 ⁂

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10 signs of great culture.

Most people waste their leadership meetings. 

Do this instead: 

When I was building Classy I got this meeting wrong for years. We’d talk about everything BUT the important stuff. Too much time wasted on low-level “issues”. Too many tangents and distractions. Everyone left feeling:

• Confused
• Misaligned 
• Unaccountable

I talked to advisors and scoured the internet for help. But it took loads of trial and error to land on a meeting structure that actually worked. We stuck with it for nearly ten years. 

One of the major improvements was focus. Teams spend months setting goals only to let them collect dust. Your leadership meeting should be your #1 checkpoint for progress. 

Once we got “tight at the top” as a leadership team, everything started to change. More results, less talk. It became the tip of the spear of our entire operating rhythm.

To this day, I call it your most important meeting. If I only had one, it’d be the leadership meeting. 

The entire leadership team meeting structure is in the carousel. Copy it for your own company and let me know what you think. 

⁂

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How to nail your  leadership meeting every time:

Most people think goals fail because the team screwed up. 

They’re wrong. 

99% of goals fail because of poor leadership.

It doesn’t matter what framework you use…

→ OKRs
→ Rocks
→ SMART

If you’re sloppy with your approach, the company won’t hit its goals. 

That’s on you. 

I learned this the hard way, running a company with hundreds of people. 

Now I see it working with nearly 100 CEOs across all industries. 

Here are 7 non-negotiable rules that will make your goal-setting 10x better…

(regardless of your framework) 

⁂

Rule 1 –  
Focus (then focus again):

• Maximum three goals, period
• Goals aren't task lists
• Everything priority = nothing priority

Rule 2 – 
Always be measurable: 

• Three metrics maximum per goal
• Measure outcomes, not tasks
• "$1M ARR" beats "update deck"

Rule 3 – 
Challenging but realistic: 

• Impossible goals kill momentum
• Stretch without delusion
• No sandbagging, mutual accountability

Rule 4 – 
Never forget the ‘why’: 

• No context leaves team guessing
• Each goal deserves a 'why'
• 1-3 sentence rationale

Rule 5 – 
Track consistently:

• Break annual into monthly
• Weekly red/yellow/green updates
• Never leave dashboards stale

Rule 6 – 
Create accountability:

• Use leadership meeting
• Address every yellow or red
• 20% status, 80% solving

Rule 7 – 
Align incentives:

• Pay goals to comp
• Ignore the OKR purists
• Bonus plan is perfect for this

Does this resonate? 
What rules would you add?
Let me know in the comments 👇

 ⁂

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How to actually achieve your company goals in 2026

If there's one thing you do on Linkedin today... 

I'd be forever grateful if you'd consider applying, or sharing this role with someone you really respect. 

Christopher Himes & I started dreaming up this company about a year ago.  Now the dream has turned to reality. 

With a fresh round, a tiny team of insane talent, and a massive opportunity in front of us... 

We. are. ready. to. go!

Who wants to join us? 

p.s. We're not listing this company as "stealth" because that's dumb. But you'll learn way more about the market, opportunity and product when you apply. Trust me its badass. 

🔥

Oliver Aust

Speak Like a CEO Academy

The Speak Like a CEO Academy is the fastest, most cost-efficient way to become a top 1% communicator. Work with me personally over the next 12 weeks to transform your leadership communications.

Founder

Eo Ipso Communications

We help leaders become thought leaders 
and companies build message machines.

Founder & CEO

easyJet

Head of Communications and Public Affairs

General Motors

EU Affairs Manager, Brussels

Hill & Knowlton

Communications Consultant, Brussels

I’ve helped 300 CEOs and founders become top 1% communicators using my ‘Speak Like a CEO’ methodology so they could scale themselves and their businesses.

I know what it is like in the boardroom, on camera, on stage, or having to engage 10,000 employees. 

My Speak Like a CEO Method gives you:
• Clarity: messages that land, communicated with confidence.
• Attention: thought leadership that cuts through the noise.
• Impact: communication changes the outcome of everything you do. 

Without:
• Wasting time on ineffective strategies.
• Losing opportunities due to poor messaging.
• Struggling to attract top talent, customers or investors. 

I’ve helped hundreds of CEOs and founders do just that:
• Gerrit McGowan: EUR 5M pre-seed funding secured.
• Leonhard Zwikker: Achieved 1M+ annual website visitors.
• Frederik Rubens Steensgaard: Successful US fundraising round completed.
• Carmen Morin: Elevated industry leadership through a strategic launch.
• Dr. Christian Poensgen: Secured a major book deal, thought leadership.
• Julius Bachmann: Successfully secured new high-ticket clients.
• Sergio G. Chavez: Established a globally recognized platform and podcast.
• Dimitri Gärtner: Achieved clear articulation of new company strategy.
• Howie Chan: Successfully launched a high-impact podcast.
• Nikolas Konstantin: Transformed keynotes for deep audience connections.
• Florian Hoppen: Transformed positioning and established thought leadership.
• Daniel Hanemann: Shaped tone-of-voice and unlocked growth potential.
• Rebecca Schween: Put her on a path to thought leadership and business growth.
• Sabine Bronowsky: Optimized presentation style, resulting in enthusiastic feedback.
• Chelsea Blacker: Increased confidence and significantly improved positioning.
• Konstanty Sliwowski: Boosted online visibility and personal branding.
• Johanna Duchek: Simplified presentation approach and improved delivery.

(To name a few)

As a Top Voice, TEDx speaker, podcast host & bestselling author, I reach millions with my insights on leadership communications.

How I can help you:

1) Newsletter & Podcast: Get insights and actionable strategies. 
→ https://www.eoipsocommunications.com/newsletter/ 
→ https://open.spotify.com/show/5qC1wouXgqlEq1yeQf8Q60?si=e7a47c8580b44070

2) Speak Like a CEO Academy

The fastest, most cost-efficient way to become a top 1% communicator. 
→ https://speaklikeaceoacademy.com/

3) 1-on-1 Coaching: Work directly with me to transform your leadership communications. 

If you’re serious about becoming a top 1% communicator, DM me and we’ll see if it's a fit.

We help leaders become thought leaders 
and companies build message machines. To schedule a free consultation, visit www.eoipsocommunications.com.

Listening is hard. 

Because of the “speed mismatch”.

We speak at 125 words per minute, but smart people process 900 words per minute! 

So, you can think 7 times faster than the other person can speak. That’s why your mind wanders.

Here’s how you become a 10 out of 10 listener:

Hearing vs. Listening
↳ Listening demands action. It's about demonstrating understanding.
↳ After someone speaks, summarize their key points back to them. Use phrases like, "So, what I'm hearing is..."

The Power Differential
↳ Listening shifts based on who you're talking to. We listen differently to those above and below us.
↳ Consciously adjust your listening style. With those more junior, focus on empowering questions. With seniors, focus on clarifying questions.

The Mind-Changing Game
↳ True listening means being open to having your mind changed. Not just waiting for your turn to speak.
↳ Enter conversations with the explicit intention of learning something new, even if you disagree.

The Right Questions
↳ Master "Tell me more," "What else?"
↳ Perfect the art of pausing for 3-5 seconds after someone finishes speaking.

The Speed Mismatch (h/t Oscar Trimboli)
↳ We speak at 125 words per minute, but our brains process at 900! This is why our minds wander.
↳ Use the "900-125" gap to actively summarize in your head, predict the speaker's next point, and formulate clarifying questions.

Manage Your State of Mind
↳ Before important conversations, manage your state (calm, focused).
↳ Ditch ALL distractions. Set a clear intention for the conversation.

Listening to what's not being said
↳ That's where the real insights are often hidden (body language, tone, what's avoided).

- - - -

♻️ Repost to help others, too. And follow Oliver Aust for more.

♟️ Want to become a top 1% communicator?
Reach out here: https://lnkd.in/e6ypKGEP

Follow to become a top 1% communicator I Founder of Speak Like a CEO Academy I Bestselling 4 x Author I Host of Speak Like a CEO podcast I I help the world’s most ambitious leaders scale through unignorable communication

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