Schumacher Marketing

Owner

Grow Your B2B Fast With 90 Day SEO Sprints

We drive B2B growth using a 3 short term "SEO burst" process that obliterates 12 month campaigns.

Running Schumacher Marketing Inc. for the last 9 years, we’ve come to realize one simple fact.

Our clients don’t need 6 to 12 month SEO campaigns to grow.

→ We stripped down to the most essential SEO tasks that consistently drive growth

→ We began ignoring all the “SEO fluff” that doesn’t drive growth.

→ We developed a strategy that enables b2b businesses to scale in a fraction of the time.

→ We took a bloated 12 month SEO campaign and turned it into a 12 week Burst SEO process.

SEO is a one time action, so why are you committing to 12 month “show boat” projects?

This is no-nonsense SEO that delivers.

🚀 Your SEO campaign is completed in a fraction of the time.

🚀 You only invest in what you need.

🚀 Results come sooner.

🚀 Delivering the highest possible ROI this industry can offer.

We have been awarded best for SEO consulting on linkedin profinder.  We have over 50+ recommendations. Discover a simpler, more effective way to grow your b2b business with SEO Bursts.

Ask any SEO agency what you can expect in terms of traffic growth. 
99% of them will say “it depends.”

🌎 KNOW BEFORE YOU GROW WITH THE TRAFFIC PROJECTION TOOL 🌎

Want to find out how much organic web traffic your website should be getting?

→ GO HERE:  SchumacherMarketing.com/Traffic-Projection-Tool

🔥 We pull current and past traffic performance data & include keywords you’re not benefiting from currently.

🔥 We include keywords and growth strategies your competitors are using to steal web traffic.

🔥 We accurately predict 4 SEO GROWTH SCENARIOS for your traffic & show you how to accomplish these goals.

Get your results from the traffic projection tool 100% FREE.

🌎 WANT MY B2B CONTENT STRUCTURE THAT DRIVES PREDICTABLE GROWTH? 🌎

→ GO HERE: SchumacherMarketing.com/SEO-Content-Foundation

This guide will help you..

🔥Speed up the content writing process.

🔥Improve the quality of visitors who buy your products and services.

🔥Rank higher and faster.

🔥Accomplish more results with less content.

🔥Improve your conversions across the board.

🌎 WANT HIGH IMPACT SEO ADVICE DELIVERED TO YOUR INBOX WEEKLY? 🌎

→ GO HERE: SchumacherMarketing.com/SEO-Newsletter

Subscribe to my "Know Before You Grow SEO Newsletter" to get insights on how we're quietly dominating the SEO space for B2B.

🔥 Want to know the direction Google is heading? You'll be the first to know!

🔥 We spill the beans from all the insights we learn.

Email:  mike@schumachermarketing.com
Twitter:  @schumarketing

Michael Schumacher

LinkedIn

Content Marketing

The Mars Society

Mars research, advocating the human exploration and settlement of the planet Mars.

Chapter Coordinator

Space Generation Advisory Council

Diversity and Gender Equality (Our Giant Leap) Project Group Research

Attock Astronomical Society

A space-ed organisation focused on teaching space to underprivileged students & space advocacy to government, and community.

Founder

American Association of Variable Star Observers 

Ambassador

United Nations Association of Pakistan (UNAP)

Striving to achieve Sustainable Developmental Goals SDGs of United Nations 
SDG#4 Quality Education
SDG#5 Gender Equality

Youth Member

Business Development Manager

Save 10 hours a week with content system | 300+ Coaches, Entrepreneurs write better content every day | Check out Featured section | LinkedIn Ghostwriter

You wouldn’t be here if you were getting 8-10 high paying clients every month consistently…

I get it…

Most of the founders I work with have struggled with:

- Selling their services 
- No consistent way to generate leads
- Lacking clarity on finding their dream clients
- Overwhelmed and unsure on where to focus 
- Haven’t tried or burnout with content creation + DMs

So I help them with proven framework (on 20+ similar founders) to grow:

1. Grand Slam Offer to attracts & converts high ticket clients
2. Installing content system to generate inbound leads
3. Effortless outreach strategy to book sales calls

As a result…

A reliable, dependable and clear lead generation system that adds $10K— $15K Per month in sales (consistently)

That has 20+ founders bring $240K in net revenue and saved 2500+ hours on content creation.

You could be next too if only you have… 

- Grit to chase your goals
- Interesting case study
- Commit 25-mins daily

Then I help you to build a reliable lead generation system that you can rely on to sign clients…

Click the “Book an appointment” button at the top of my profile to see if I can help.

Nasir Rizwan

Two conferences. Three papers. One Space Award-  ICAST 2025 🛰️

This year has felt like a sine wave; the highs, the lows, but continuous.

The last quarter of 2025 is when SAFAR (South Asian Facility for Analog Research)  finally became real after years of being outlandish and not grounded enough to be workable, and then eventually presenting and validating it at the International Astronautical Congress (IAC) in Sydney.

ICAST had two papers on Mars with Hafsa Akhter and Space Outreach, but the main highlight was being recognized by SUPARCO and NCGSA (once again) for my space outreach contributions and policy recommendations for developing nations.

It was awesome to share the recognition stage with Madiha Rasheed and Hamza Hameed, whose work has inspired many.

Then came the hopping from session to session, meeting astronauts, devouring food over space talks, and listening to Vladimir Pletser from Titans Space Industries Inc. speak about his experiences at our The Mars Society MDRS & Arctic Research Station was a moment of fresh relief in the tight schedule of two back-to-back conferences.

Hearing Turkey's first Astronaut, Alper GEZERAVCI talk about his training experience was a key moment of Day 02. 

Those weird selfies, the hosting by fellows, learning from their research, the random mid-day teas and catch-ups (I did miss many though), observatory night with my team will always be cherished whenever International Conference on Applications of Space Science and Technology (ICAST) comes up in conversation.

Stall Mentions: MinoSpace

I share insights on marketing & space (sometimes)

I had been extremely underweight since my childhood

I couldn’t gain weight no matter how much I ate or worked out. 

My weight always remained constant.

I was so thin to the point, everyone I met advised me on what to eat and how to gain weight (I didn’t even ask their opinion)

The situation got so severe that I developed body image issues…

Until my coach stepped in and introduced me to a weight scale.

Every day, whatever I ate, I had to calculate it.
And compare it to the weekly goal.

5 mins of extra effort with daily meals.

In just a week → I increased 3 kgs
In a month → about 7kgs
In 8 months → I was up 19 kgs (muscle gain, not fat gain)

I increase my weight without changing the whole diet.
Or bulk eating 5 times a day…

Just tracking and optimising.

Since then, I’ve been applying this concept to almost everything…

- Be it building new habits
- Helping clients with their marketing 
- Increasing client deliverance

Sometimes we don’t need to do more, or change our strategy…

But we need a target to hit.
Something to compare our progress with.

For me, it started with…

- Finding that goal
- Keeping a daily progress

Not doing everything in a day or chanting affirmations in the mirror. Just a clear, trackable goal.

***
Gym or running... Which would you've found more efficient?

In 2019, as a first time founder I made this mistake of explaining my idea to everyone 

The new intern
The 3rd connection
The social media guy
To the random aunty I met in street

I wanted everyone to know what I do and infact validate me.

Because I wasn’t getting the validation from own self.

So listening from others about what I do, made me feel better, atleast momentarily…

The fact is… 

No body gives a flying f about your idea.

Neither you should expect them to understand. 

But what matters is,
If they’re your employees..

How much they’re clear about their roles. 
What are their milestones to achieve
What resource do they have

It took you years to turn the idea into a startup,how can you expect a fresh employee to grasp it in a week.

Give it some time. 
It takes patience. 
It takes persistence. 

The startup is like lego; confusing in short term. 

But it only makes sense when its assembled. 

*** 

P.S. Just finished a brand strategy document for a founder, and how we improved their lead flow in q4. Will be sharing more in the next posts.

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We prepared a monthly report for one of our marketing clients. Every founder who relies on external marketing must know this one thing...

We had two clear milestones to achieve in 03 months.

- Build brand visibility
- Get more service inquiries (leads)

Before I tell you what we did, let me show how numbers can be deceptive in marketing. 

We provided the following details in the report: 

1. Activities concluded
2. Content performance
3. Leads inflow track
4. Shortcomings 
5. Recommendation

A typical marketing agency would've shown our results like this: 

127,090 impression
68% increase compared to the last 90 days

12,237 followers
11% growth compared to last month

But even with the mediocre marketing efforts, the impressions will still likely rise. 

Because your content is consistently being seen. 

Numbers will never define impact… 

If that’s performance marketing, 
look for inbounds that is 90% close to the customer avatar.

If that’s LinkedIn marketing, 
see the demographics, job titles & industry. 

100k impressions are meaningless if they are less than 5% ideal audience.

While 30k impressions with 20% ideal audience is far better.

Always check the audience insights..

- Demographics
- Industry
- Job title

Once you know who engaged with your content, gauging the marketing efforts becomes much easier.

We tried an AI sales agent for one of our clients

For comparison, we tested it against our VA


1. Initial message: 
Core idea: Welcome + introduce + probe a question

- VA: Same
- AI sales agent: Same

Same response rate ± about 45% 
It varies based on your profile credibility and content


2. First conversation

Started the convo by answering the first objection.

- VA: 100% objection handling
- AI sales agent: 100% objection handling


3. Second objection handling

Made another objection to the previous answer

- Virtual assistant: 100% objection handling
- AI sales agent: 70% right (tone got confusing & robotic)


4. Third Scenario

We flipped the conversation into jargonistic.
(so only the relevant person could understand it)

- VA: 90% correct (gets better with experience)
- AI sales agent: 90% correct response (fed by data)


5. The closing test

The end goal of any conversation is closing.

So put to test who’s the best closer.

- VA: 80% correct response
- AI sales agent: 80% correct 

Takeaway: 

Physical VA:
Better for a specific type of audience
Better in contextual understanding
Lacks in timely conversations
Efficiency decreases in multiple conversations

AI Sales Agent: 
Better in prompt responses
Learns from old chats 
Handles multiple conversations
Somewhat expensive 

So…

If you have low volume, high pricing:

Go with in-house/remote VA
Or go for AI to guide conversation → Talk with VA

If you have high volume, low pricing:

Go AI to handle conversation + objection handling → direct to landing page


My takeaway… 
Trust is going to be the biggest factor your business should focus on, even over the profit margins. 

Trusting an untrained AI in the direct market
will kill your reputation faster than anything.

(P.S. Working on training the AI, stay updated as I find more. Drop a follow)

The technical founders care as much about branding & positioning as general people care about pineapple on a pizza.

That is the post.

taplio

The Battle

Michael Schumacher

Nasir Rizwan

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taplio

The Battle

Michael Schumacher

Nasir Rizwan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nasir Rizwan's LinkedIn Performance

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Performance ScoreNasir Rizwan's LinkedIn Performance