COO @ Blip | Amazon Alum | Business Ops architect for Series A startups

Blip is the first marketplace for digital billboards on-demand. Connecting advertisers with billboard owners has turned a rigid industry into something flexible and accessible. We replaced year-long contracts and minimums with on-demand access.

Through thousands of campaigns, we kept seeing the same pattern: traditional and digital channels don't compete. When you use them together properly, they multiply one other. Most marketing conversations still treat channels separately, missing how they are supposed to work as a system.

The data is clear: when properly integrated into a full-funnel approach, out-of-home advertising doesn't just add to digital performance—it multiplies it.

Our focus is helping growth-stage companies build full-funnel strategy and understand how awareness channels interact with conversion tactics. We work with the psychological principles behind it all. When you get the approach right, the results follow.

Happy to talk if you're working through channel strategy, attribution, or how out-of-home fits into modern marketing.

RJ Schultz

Listen Labs had a $25,000 marketing budget. They spent a fifth of it on one billboard with no branding, just five clusters of numbers. 

It generated 5 million social impressions, a Sam Altman reply, and coverage in VentureBeat, Forbes, and CBS News.

CEO Alfred Wahlforss had $5,000 for one billboard. He called it "a moment of desperation." Most founders in that position try to maximize reach. Wahlforss went the other direction - he narrowed the audience to almost no one.

Plain white board. Black text: {64659, 123310, 75584, 8138, 38271}. No logo, no company name. The numbers were AI tokens. Run them through a tokenizer and they decoded into a URL leading to a coding challenge.

The challenge mirrored Listen Labs' actual production problem. Their product selects which customers from a 30-million-person panel to interview. The coding puzzle was that algorithm in miniature. Candidates were auditioning by solving the real thing.

10,000 decoded the tokens. 1,000 attempted the challenge. 430 cracked it. 60 solved it fully and got interviews.

Gabriel Petersson, an OpenAI research scientist, posted a photo on X and triggered the cascade. Sam Altman replied. A Menlo Ventures partner hit the leaderboard. The billboard was designed so that the first person to crack it would have exactly the right audience to make it spread.

Everything after the billboard - press, social impressions, recruiting pipeline - came from the design, not the placement.

Four months later, Listen Labs closed a $69 million Series B at a $500 million valuation.

Coinbase spent $14 million on a Super Bowl QR code for a similar approach. Listen Labs spent $5,000.

COO @ Blip | Adkom: recognition & recall with smart OOH

A startup with under $1M in revenue and a product its own CEO called "complete trash" plastered 50 bus shelters across San Francisco with three words: Stop Hiring Humans.

The CEO received thousands of death threats. He also had his two biggest revenue months ever.

Most people fixate on the messaging. But Artisan ran the same messaging at a TechCrunch booth and it flopped. Fifty bus shelters simultaneously tipped people from "I saw an ad" to "something is happening around me."

Artisan's team seeded Reddit with photos of their own ads before the shelters even went up. Smart amplification, but the underlying mechanic was still saturation: the same message in enough contexts that it became unavoidable.

There's a concept called a Qualified Impression: the 7th impression to the same person within 90 days. That's when someone stops seeing your ad and starts recalling who you are. 

When 85% of your target is at that threshold, you're spending on people ready to buy.

Most businesses running OOH - home services, personal injury, franchise owners - don't need death threats to hit that threshold. They need frequency and creative worth sending to a friend.

When Brex ran outbound sales after launching their billboard campaign, prospects kept saying the same thing: "I already saw your billboard."

The email got the attribution credit.
The SDR got the attribution credit.

The billboard is the reason the email got opened.

At a fireside chat a while back, Brex CEO Henrique Dubugras asked the audience to guess what the campaign cost. Someone said $2-3 million. Actual number: $300k. The audience gasped.

Jet-black backgrounds, white text: "The First Corporate Card for Startups." No QR code. No phone number.

Former CRO Sam Blond's rule: your first campaign should be under eight words and explain what your product does. Don't get creative until your audience knows who you are.

The strategy was frequency over reach. Dubugras estimated 40% of potential customers were concentrated in San Francisco. So a prospect sees your billboard on their commute, another outside their lunch spot, a bus shelter walking to their car. To them, that company is everywhere.

That frequency made every other channel work harder. Blond described the effect: "Every time I told someone where I worked - potential customers, investors, candidates - they all would say 'I see your billboards EVERYWHERE.'" …but the attribution dashboard never showed it.

Billboards are not magic. We run the largest (only) digital billboard marketplace in America and I'll tell you that directly. What Brex got right was the match between channel and audience.

That match doesn't require a Bay Area zip code. Medical device companies cluster in Minneapolis. Oil and gas firms cluster in Houston. Insurance carriers cluster in Hartford. Franchises with 40 locations in a metro have customers driving the same roads every day. Wherever your audience is geographically dense, frequency gets dramatically cheaper.

Brex spent $300K and made a city think they were a billion-dollar company. Four months later, they were. In January 2026, Capital One acquired them for $5.15 billion.

Your SDR is closing deals right now that started at a bus shelter. The only question is whether it was yours or your competitor's.

Liquid Death tested demand before building inventory. They ran social ads for "tallboy cans of mountain water that murder your thirst" to see if people would try to buy. When they did, Liquid Death spun up an Amazon listing and the rest is history.

Here's the system behind their success story:

1. They picked a sharp contrast in a boring category.

Bottled water meant mountain yoga retreats or minimalist wellness. Blue gradients, snowcaps, condensation.

Liquid Death did the opposite. Tall aluminum cans that look like beer. Gothic typography. A skull logo. "Murder Your Thirst" and "Death to Plastic."

You don't read a Liquid Death can from 20 feet away. You recognize it.

2. They designed OOH knowing your phone is the real audience.

People in skeleton costumes spinning fire at traffic lights. Murals painted on alley walls. A pop-up spa installation.

One Texas activation: 320,000 impressions because people filmed it.

The stunt creates videos people want to share, not just impressions on a spreadsheet. When you run OOH in the same markets as your digital ads, people move from "I've seen this" to "I know this brand" way faster.

3. They stacked impressions toward recognition, not just reach.

At Blip, we define a qualified impression as roughly the seventh time someone sees your brand in 90 days. That's when you're in their head at purchase.

The viral videos get you the first few impressions. The OOH reinforces it. By the time you're at Whole Foods, you grab the skull can without thinking.

4. They committed to entertainment over targeting.

They're not slicing audiences into 84 micro-segments. They're asking: "Will this make people laugh enough to share it?"

Most brands would never greenlight a "Greatest Hates" album of angry customer comments or a Tony Hawk skateboard painted with his actual blood. Liquid Death did both.

5. They stayed radically consistent for years.

Most teams try edgy creative once, then go back to normal. Or they buy one wild billboard as a stunt, then never mention it again.

The skull, the can, the name - those assets register in peripheral vision when you're half-distracted because they've been relentlessly repeated.

6. They measured the invisible things anyway.

Brands that play this game well track what moves beneath the surface: branded search lift in campaign cities, store traffic during campaign windows, social sharing of creative, and how much more efficient downstream media becomes in markets where the brand is already in people's heads.

Messier than last-click attribution. Closer to how humans actually decide.

Most brands can't hire fire spinners. But they can pick one sharp visual contrast and repeat it everywhere. Design their trucks or booths knowing phones are watching. Stack local presence until recognition becomes a reflex.

You don't have to "murder" anything in your slogan. But you do have to stop treating every impression like it matters equally.

Sports fans can smell generic national creative from the parking lot. PrizePicks built localized, game-timed OOH that used hometown pride as a credibility test.

The result: 103% lift in brand favorability in a category drowning in sameness.

The default playbook in betting is one national creative file, inventory near stadiums, and proximity as strategy. It works well enough to justify the spend and poorly enough that nobody remembers which brand they saw.

PrizePicks mapped the fan's game-day ritual instead. Fans travel, pregame, check lineups and argue about picks. They walk through arena districts, duck into bars, open their phones in the same ten-minute windows - every single time.

That whole arc is predictable and full of moments where someone is about to make a decision. So PrizePicks built the media plan around it.

Direct placements owned the venue surroundings, including a first-to-market activation at LA's Intuit Dome - a permanent, can't-miss presence that anchors the brand in the physical landscape of game day.

Programmatic DOOH added flexible reach within a five-mile radius of NFL and NBA stadiums, timed to pregame windows when urgency peaks and fans are actively making decisions. Which means the same fan gets hit multiple times across their physical journey to the game.

They built hometown call-outs and game-time offers tailored by market so the creative felt native to each city rather than dropped in from a national desk. Then they embedded recognizable influencer faces into the OOH to build authenticity and spark conversation, and positioned those same faces across social, TV, and OOH so the identity compounded across channels.

You see the same face on a pregame Instagram story, then a TV spot, then the billboard you pass walking into the arena. 

That kind of layered, repeated recognition is the principle we build everything around at Blip - because impressions alone don't tell you anything.

What matters is whether the same person saw you enough times, in the right sequence, to actually remember you when the moment to act arrived. PrizePicks executed that across an entire game-day ritual.

The metrics back it up. The combined approach drove +121% lift in message association, meaning fans didn't just see PrizePicks; they connected specific creative to the brand. Plus 3X lift in awareness, 2X lift in consideration, and 1.4X lift in sign-up intent.

Same stadiums. Same category. The difference was mapping the fans' ritual and building creative that earned its place inside it.

Spotify didn't just stream music better than everyone else. They turned your listening data into an identity, your playlists into social objects, and Wrapped into a cultural ritual that drives download spikes up to 90% every December.

Most streaming services competed on features. Better catalogues. Faster load times. Cleaner interfaces.

Spotify built a movement.

Belonging beats features. Features get you trial. Belonging gets you advocacy.

The features-obsessed narrative tells us success comes from adding more capabilities. Polishing harder. Shipping faster. 

In reality, movements give people an identity and/or a ritual.

Spotify offered both.

Here's how they did it:

Discover Weekly felt like a mixtape from a friend who knew your taste too well. That wasn't luck. They built a taste profile for each listener and refreshed it every week. When software behaves like a friend, people treat it like a friend and talk about it like one.

Then they made belonging explicit. Blend let you merge your listening with a friend's into a shared playlist, complete with a taste match score you could brag about. A product primitive became a social object.

Even the billboards recruited you. The 2016 campaign - "Thanks, 2016. It's been weird" - turned anonymized listening quirks into public jokes you were in on. It ran across 14 markets.

The message wasn't "use Spotify." It was "you're part of this big, odd, delightful culture of listening."

Because Spotify's advantage isn't technical brilliance.

It’s consistency. When product, marketing, and brand tell the same story, customers repeat it.

The story: You're part of how music moves now.

Your identity was your taste profile. Your ritual was Wrapped. And when identity and ritual are easy to share, distribution becomes community-powered.

That consistency created a flywheel. Product generates data. Data becomes a shareable ritual. Sharing dominates feeds, turning taste into identity, identity into distribution. Distribution drives acquisition.

The numbers prove it worked. Over 156 million users engaged with Wrapped in 2022. App downloads have spiked as much as 90% day-over-day when it drops. By Q3 2025, Spotify reported 713 million monthly active users and 281 million subscribers.

Today, every playlist debate, every "this is so me" Wrapped story, every friend comparing taste match scores runs through the platform Spotify built by selling belonging instead of features.

Takeaway: Turn your customer data into something they want to screenshot. Usage stats, milestones hit, money saved, time recovered, results achieved. Make it visual. Make it about them. They'll share it.

What movement could you build with what you already know about your users?

How Spotify Launched a Movement

In 2022, Notion had 20 million users, almost entirely from organic growth.

Their first brand campaign could have been a safe digital play. Instead: billboards, wild postings, hand-painted murals, and transit takeovers.

This wasn't a blind leap. They'd tested OOH with a smaller campaign in 2021. When it worked, they nearly doubled marketing spend to over $7 million and deliberately dialed down display and discovery ads. The thesis: reach people as individuals, and let those individuals pull Notion into their workplaces.

The campaign was built around real lives. A startup founder closing a key hire. A laid-off dad entering a bootcamp while raising a toddler. A college student helping his grandparents run their bakery. No feature demos. No enterprise pitch.

Camille Ricketts, Notion's first marketing hire: "During these weird few years folks were seeing life and work more blended, and we had a tool that could make them feel better about that or more in control of that experience."

Those stories needed room to breathe. Display ads couldn't hold a narrative about a dad juggling a bootcamp and a toddler, but OOH could.

And it reached people where the B2C2B motion actually works: on their commute, in their neighborhood, in their personal life.

Win the individual walking to lunch, and let them carry Notion into their company organically.

Results: 1.5 billion impressions across all channels. 345 million from OOH specifically. A Drum Award for International OOH Campaign.

OOH caught people as individuals living their lives. Those individuals brought Notion to work. The billboard didn't close the deal, but the person who saw the billboard did.

Stytch attributed over 10% of new sales opportunities directly to billboards and bus ads. One prospect told the team their CEO saw a billboard in SF and knew they were done with Auth0.

Most people who saw those ads had no idea what they meant.

That was by design.

Stytch's first OOH campaign in 2022 took the opposite approach. It was built on something universal: everyone hates passwords.

They turned five transit shelters into 3D art installations, with 25 people hand-writing 5,000 sticky notes with bad passwords across four marathon sessions. 

Week one: 83% web traffic increase, 257% jump in clicks. Shortlisted for an OBIE Award alongside Nike and Disney+.

It worked. Then in 2024, Stytch deliberately stopped trying to be understood by everyone.

221 ad units timed to peak developer conference season. Placements mapped to target sales accounts and commuting routes. Creative featured GitHub-style code diffs, CAPTCHA themes, and lines like git commit -m "auth, simplified".

If you weren't an authentication developer, you'd walk right past.

As Division of Labor put it: "Yes, it is good that the majority of people don't understand your advertising. As long as the people you want to talk to understand."

The 2024 results: 25%+ uplift in branded search. 70%+ increase in search clicks globally. A 10-15% uplift that persisted even after the billboards came down.

Twilio acquired Stytch in October 2025. The campaigns that built that brand didn't try to speak to everyone.

They made the right people feel like insiders.

Most people remember Rippling's 2020 billboard as an attention play. Clever startup, funny poem, big company overreacts.

Attention spikes and fades. What Rippling built was recognition - a specific message that lodged in memory and compounded for six years.

Rippling had raised $50 million. Gusto had raised $516 million.

Rippling rented one billboard on Highway 101. Seven words: "Outgrowing Gusto? Presto change-o. Work Magic." Plus a handful of bus ads.

Gusto sent a cease-and-desist. The billboard came down.

Rippling's General Counsel responded with a legal letter in rhyming couplets. It went viral. But the reason it built recognition and not just buzz is what the poem contained: one verifiable fact. Gusto's own 1,000-person workforce had migrated off Gusto's platform to Workday. Confirmed on the record.

The billboard was exposure one. TechCrunch was two. Business Insider three. LinkedIn shares four. A friend texting you the poem, five.

Within days, their exact target audience had encountered the same message repeatedly from trusted sources - none of it paid. Every exposure carried the same fact.

Rippling's CMO Matt Epstein confirmed on a podcast that people reached out saying "we are outgrowing Gusto." That's recognition converting to pipeline.

When that billboard went up, Rippling was valued at $270 million. They jumped to $1.35 billion shortly after the campaign. Today, $16.8 billion.

The billboard didn't cause all of that. But it established a brand identity - combative, playful, willing to pick fights with companies ten times their size - that has compounded for six years.

The question isn't how many people drove by. It's how many people can still tell you, six years later, that even Gusto outgrew Gusto.

Vanta was approaching $10M ARR when they put their first billboard on Highway 101, timed to hit right before SaaStr Annual 2021. Today they're valued at $4.15 billion. That billboard is still there. They leased it for a decade.

Six words: "Compliance that doesn't SOC 2 much."

SaaStr 2021 was the first major in-person B2B conference since COVID. Five thousand SaaS founders, executives, and 750+ VCs driving the same highway for the first time in over a year, primed for something that felt like the industry was back and having fun again.

And there it was: A pun on a compliance standard only the right people would get. It hit Reddit's r/Accounting with thousands of organic upvotes. VP of Marketing Sarah Scharf said it helped Vanta land their biggest enterprise customer.

As Outfront Media's SF GM put it: "For a lot of the tech firms, they have made it when they have a billboard on the 101." There's a reason. Billboards carry implicit credibility digital can't replicate. People see your brand on one and think, "they must be legit." Brex spent $300K on billboards before even launching and reported 10x performance vs. digital.

At Blip, companies come to us expecting “awareness.” What they find is a force multiplier for every other channel they're running. They don't stay first-timers for long.

Four years later, Vanta came back with "Don't SOC-block Your Best Engineer."

Let’s build something incredible together. You can find me Caitlinobigelow@gmail.com

Caitlin Bigelow

I am SO OVER an ‘influencer’ recommending the same 15 accounts to follow. Is Lara Acosta the only woman on LInkedIn? I just can’t. 

We get that you just put the infographic together in the hopes that those with mega audiences will feel an obligatory urge to like or comment and that your post will surge in popularity. 

It's so lazy. 

I want someone to make it easy for me to find witty, insightful people that will teach me useful skills. (heaven knows I need that)

So I volunteered myself and went down a rabbit hole. 

I set out to find the:
• Fastest growing accounts on LInkedin sub 10K subscribers. 
• Must also have at least 2x higher engagement levels then the median “Top Voice” account. 

This is really hard to do. 

It means the people on this list have a small audience but are growing with lightning speed AND have crazy engagement numbers. 

Then, I filtered out anyone who's only accomplished this because of lead magnets. (don't hate the player, hate the game)

Tomorrow I will give you a better list and I promise that the likes of: 
Lara
Jasmin 
Rubin
Etc. Will not be on it. 

Only new names and fresh blood. 

Ready the horses, we ride at dawn, tomorrow! 🐎🐎🐎

LINK TO MY POST: https://lnkd.in/g_HUzeJE

Caitlin O. Bigelow

If I see one more "people you should follow list" with the same 10 people on it I will lose my mind. 

But, instead of complaining into the void (which to be clear, I also do)

I decided to start my own, less conventional list making. 

This week I'm announcing the funniest people on LinkedIn. Is this list 100% subjective? 

YES. 

There's no data behind this other than my own opinion. 

Renée - my comedy crush. Did she get #1 because she also graciously agreed to come on my podcast? Absolutely not. She's consistently hilarious. 

🦔 james hawkins - I hesitated for a hot sec because PostHog gets a lot of limelight already, regardless, I do love his content so he's earned his spot. 

Todd - the worst marketer in the world, I hear you. It's hard to be this bad. 

Ross - will you teach me to be like you? 

Joe Fenti - Just stop it already. It's too good. 

Nathan Allebach - We'd all feel better about ourselves if you could save some good B2B content for the rest of us. 

Joe Meier - I used to be an ex-boyfriend too. 

Helena Langdon - "LinkedIn for her" I didn't realize how much I needed this tampon commercial. 

Henry Hayes - Can VPs be funny? Seems suspicious to me. 

Tycho Luijten - Can you make my enemies disappear?

@Louise de Sadeleer - friend me? 

Chris Bakke - I stumbled on you ages ago and you recently popped back in my feed. Hello lost friend. 

Jacob Capozzi - Can I say I 'discovered' you if you have <700 followers on LinkedIn but 500K subs elsewhere? Yes? Ok, perfect. I'll take credit. 

Shannon Kelly Ash - I'm a strong independent woman too, but I prefer that my husband makes the steak. 

What?! Who's that? 

Did Caitlin O. Bigelow sneak in at the end? OMG. ME? Oh, stop. You shouldn't have. Yes, please, applaud me. 

BUT. FOR. REAL. 

Let's blow this post up. These people legitimately deserve a follow for being hilarious and original and making LinkedIn 1% more fun.

CMO at Blazel. Make it fun. Scaling to $10M ARR.

I secretly recorded my 90 day performance review this morning. 

Zain seemed really stressed about something. 

Overall I thought it was productive, but that bit at the very end was definitely an HR violation.

I looked at 18,000 accounts and pulled the top 20 with the highest engagement number sub 10K followers. 

Frankly, I'm so sick of seeing the same 20 people on some dumb influencer list that I'm supposed to follow.  

These accounts are punching way above their weight, pulling in crazy engagement numbers while still having a 'small' audience. 

Dana Jones - Proptech
Emma Cambon - Job Hunt
Sajith Wickramasekara - Biotech
Andrew Rubin - Cyber Security
Jeff Denworth - AI
Jeremy Tian - AI
Nikita Singareddy - Healthcare
Namita Mankad - Leadership
Aaron James Webster - Fintech
Rajni Jaipaul - AI
Wayne Scott - Executive Coach
Ivan Makarov - VC
Amanda Fischer - Linkedin is not letting me tag you!
Niki Shamdasani - Consumer
Caitlin O. Bigelow - (Holy F! That's me!) 
Vijay Balasubramaniyan - Cyber Security

In fact, I these folks have 2x the engagement of Top Voices with similar follower counts. 

You probably have never seen any of these profiles in an influencer list before today. These people are actually doing interesting things. Go learn from them. 

I'm already thinking through what would be another good list to pull.

Follow for more: Caitlin O. Bigelow 💁‍♀️

Monday is my 90 day performance review. I already know my boss doesn't appreciate me. 

When sh*t hits the fan you know who ALWAYS gets the blame? 

Marketing. 

Twelve days ago everyone was on board with, "being cost-conscious and scrappy".

So I stole all the snacks from the co-working space kitchen and slapped Blazel stickers on them. 

Then I was kicked out of the bathroom, hijacked an elevator, threatened by the Head of Legal in New York City, and called "immature, selfish, destructive, and juvenile."  

(In my defense, the yogurt thing was a great idea.)  

We were evicted from our co-working space Wednesday. 
Now, we're all working from home. 

There's a 73% chance Zain brings this up in the first 60 seconds of my review.

Mark and Nicholas I want it on the record that impressions are up 161%, we booked 32 inbound meetings, and the CMO of a unicorn company slid into my DMs.

But ok, sure. Let's talk about the "eviction". 

anyway... I'll probably be looking for a new job soon. 
HMU if anyone is looking for a CMO or something.

HOLY SH*T WE GOT KICKED OUT OF OUR OFFICE. Note to self: corporate lawyers do not think guerrilla marketing is funny.  

After stealing all the food and branding it with Blazel stickers, papering the bathroom with flyers, and taking over the elevator, we've been kicked out of our co-working space. 

We got the news last night that we have 9 days to vacate our office. 

LOOKING FOR A LANDLORD THAT LIKES FUN STUFF AND ❤️'s START UPS.

Please swipe right.  

If any Bay Area companies have short-term sublease space available, we'll provide LinkedIn strategy & content support for free. 

We may be biased, but I think we're cool to eat lunch with. 

We need an office, ASAP. 
This is not a drill. 
HELP!

CMO at Blazel. Growing to $10MARR using LinkedIn.

Marketers, anytime sales complains you're not "generating enough leads" just threaten them with a stunt like this. It'll shut them up immediately.   

Literally, zero future complaints. Problem solved.   

Right, Mark and Nicholas?

PS: T-minus one day till our co-working space eviction.

Over the past 6 days I've spent $443.97 on guerrilla marketing stunts. Here's the full break down of what it generated in ROI: 

$299/mo for a Riverside subscription
$79.99 for a cheap lav microphone
$29 in stickers
$5.99 white poster 
$29.99 iPhone tripod
(free) Caitlin’s iPhone
(free) borrowed house plant 
_____________________
$443.97

But the magic question is what has it generated from an ROI perspective? 

→ 32 inbound meetings booked via website
→ 55 outbound leads generated
→ 61% increase in my impressions 
→ 65 signups to our LinkedIn Strategy Masterclass

Even more exciting:

• I started a conversation with the CMO of a company going public this year. He forwarded Blazel to his VP of Brand. 
  
• I’m grabbing coffee with the CRO of a 350+ person company coming into town next week interested in what we’re up to. 
  
• The Chief Innovation Officer at a publicly traded company and I exchanged messages and now he knows what we do. 

→ Less tangible, I’m building a brand that’s known for something. I had a 437% increase in inbound messages from people saying they thought what we were up to was hilarious and that they were rooting for Blazel. (You guys are amazing.)

When was the last time C-suite of a $1.2B company responded to your cold outbound?
Can you buy this kind of influence with paid ads?

This is the power of story telling and it cost Blazel $443.97 and a little creativity.

And to be clear -- I’m just warming up. 

Drop the f*cking microphone.

Day 79 as CMO: In the last 24 hours 3 people have demanded I be fired. I've been called, immature, selfish, destructive, and juvenile. 

IDK. Seems a bit dramatic. 
What do you think?

Also, I know you were wondering. 
Yes, I bought two of these suits. 

We have till Wednesday before we're booted from our office. 
Time to pull rank and get Nicholas and Mark suited up!

A prominent VC asked if I'd provide LinkedIn training to their 300 Portfolio Companies. I said HELL YES on one condition:

I could open it up to my followers. 
Join me tomorrow: https://luma.com/wu9lo7qk

I put together an insane 60 minute training, 
no holds barred.

We're Covering: 

• LinkedIn content strategies
• Profile optimization
• How to build (real) pipeline
• Write a killer hook
• Breakdown of my writing systems

But even cooler, we're creating custom reports for everyone that joins live. 

Including: 
+Full break down of your content vs competitors 
+One month's worth of post ideas. (custom to you)
+Personalized style guide, train your own AI model

𝗣𝗟𝗨𝗦 𝗤&𝗔

Not to be overly dramatic, but....
Clayton told me this webinar, "changed his life." 
Surya set an alarm for 1:30am to make it live. 
Seven people told me they loved me last week. 

Register here: https://luma.com/wu9lo7qk
and send this to a friend who needs it. 

See you Tuesday at 11am, PST!

This checks to me. What’s the uproar about?!

Me: How many inbounds did you get last year? 
Olivia: 6,000. 

Me: How many inbounds did Forum Ventures have 5 years ago?
Olivia: 0.

Forum Ventures has built an inbound engine that any company would be envious of. There was one specific person that drove the change: 

Olivia O'Sullivan. 

Last year they 52% of the checks they cut were to startups that came through inbound. 

That’s mind blowing (and awesome). 

Today, on Grown On, we're breaking down the strategy she deploys at Forum as well as how she coaches Forum's 500+ portfolio companies to do the same.

In this episode we walk through: 

→ Why bad storytelling will kill your startup

→ How to raise without a warm intro

→ How to build content pillars your prospects care about

→ How to run a 2-week experiment

→ Her playbook for her portfolio companies

You can listen or watch the podcast here:
Youtube : https://lnkd.in/e2YWABxU
Spotify - https://lnkd.in/e_6NRsha
Apple Podcasts - https://lnkd.in/eEdPNTMi

If you set an alarm for 1:30am to hear me give a webinar you get a repost too. YES -- Sign me up for the podcast.

Linkedin & Podcast Marketing Guy || Building CreateUs & Zero2One & Startup Captain || Podcast Host of The Surya Show

It was 1:30 in the night, and I was awake.

Not because I couldn't sleep. But because Caitlin O. Bigelow was going live. And there was no way I was missing that.

If you don't know Caitlin, she's one of my favourite marketers. The way she thinks about guerrilla marketing, the way she applies it, it's just different. She is a genius in this. 

So yeah, I set an alarm, made some chai, and showed up at 1:30 AM like it was a morning meeting.
And honestly? It was worth every minute of lost sleep.

Here's what she talked about:

→ LinkedIn is hard, but people make it harder than it needs to be. Focus on three things only. Optimize your profile. Create content that attracts. And do DM outreach that actually feels human.

→ Your content should do at least one of these four things. Inspire. Educate. Entertain or Persuade. If it's not doing any of these, it's just noise in the feed.

→ Every founder and marketer needs to answer three questions clearly. Who is the single most important client to the growth of your company? What is their greatest ambition? And what or who is the enemy standing in their way?

→ If you can't answer those three questions, your content, your positioning, your outreach, none of it will land. Because you're talking to everyone which means you're talking to no one.

→ She also talked about vulnerability in content. And not the performative kind where people manufacture struggle for engagement.  The kind where you share something that actually makes you uncomfortable. That's what builds trust. That's what makes people remember you.

Also, I asked a question about gorilla marketing with Caitlin, overall it was a brilliant session. I know most of the things, but the way Caitlin delivered just nailed it. 

Caitlin, if you are reading this. Would you be open to coming on my podcast to discuss your journey and what you are building? I'd love to host you.

PS: Thank you, Åsa Posluszny, for sharing the Caitlin profile.

taplio

The Battle

RJ Schultz

Caitlin Bigelow

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Performance ScoreRJ Schultz's LinkedIn Performance

Performance ScoreCaitlin Bigelow's LinkedIn Performance

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taplio

The Battle

RJ Schultz

Caitlin Bigelow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}RJ Schultz's LinkedIn Performance

Performance ScoreCaitlin Bigelow's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRJ Schultz's LinkedIn Performance