The Yes Works

Our clients come to us to engineer their cultures for four things:

PROFIT     |     GROWTH     |     INNOVATION     |     FUN

Because your culture is your future.

I'm synthesizing a life of learning and a diverse career of communications, customer service, training, and leadership development to help improve the work-lives of the people I serve. There is no work/life balance. There is only a balanced and fulfilling life. Work is part of life. Let's make it good.

Happily, fulfilling work and good productive work go hand in hand as a part of a balanced life.

I work with business teams to help build habits of work, communication, and collaboration to enliven work and make it good. It's good for business, it's good for people. That's the bottom line.

Co-Founder & CEO

Giant Leap

Lead two regional groups of Chief Executives and Business owners through a peer-mentoring experience...

We're whole humans leading companies, and it can be lonely at the top. Members of these groups find peers who have no agenda with them, have no fear of them, and will therefor put their best interests frontmost and share their honest, insightful thoughts and questions.

We're helping leaders live the entrepreneurial lives of their dreams.

CEO/Owner Peer Group Leader

Vistage Worldwide, Inc.

Get the most your team has to offer today, and grow their capacity tomorrow. Leading humans humanely and effectively for high performance and high fulfillment levels. Communication and collaboration culture. Innovation and problem solving.

Speaker

First 5 FUNdamentals

Founded in 2008, First 5 FUNdamentals (F5F) is a non-profit organization whose mission is to mobilize and inspire communities to achieve their collective goals for children and families. F5F currently supports three initiatives - Project Child Success, Help Me Grow Pierce County, and the Washington Communities for Children.

Vice President Board Of Directors

Mighty Good Work Podcast

Producer & Host

Stadium High School

I teach classes in theater to High School students in every grade level, and direct the school productions in our state of the art theater.

Teach juniors and seniors a course in Business Communication -- Public Speaking and Presentation, Customer Service, Copy Writing, Marketing, Surveys and other topics.

Theatre Arts & Business Communication Teacher

Gold From Straw Theatre Company

Managing Executive Director

Infinite Encore Coaching

Guiding leaders where they are to where they want to be.

Dream it.  Do it.  Live it.

Leadership Coach

Keller Williams Realty

Real Estate Consultant

Oakland School for the Arts

Tech Director and Theatre Teacher

People-first leaders come to us to help make their good teams LEGENDARY:

➡️ Do you have a nagging sense… We could be even BETTER? 

➡️ Do you have a strong culture that's still hampered by CONFLICT & miscommunication?

➡️ Have ACCOUNTABILITY gaps cost you sales, profit, clients, employee retention?

➡️ Is MISTRUST slowing you down?

➡️ Has a KEY PERSON quit out of the blue, citing more money & growth opportunity... And you can't allow a REPEAT with anyone else?

➡️ Is your headcount GROWING -- organically or through acquisition -- faster than team CHEMISTRY?

➡️ Is it hard to see how today's team can accomplish your AUDACIOUS GOALS for tomorrow?

It's time to REFUSE to accept a status quo where:

❌ MEETINGS are a dull time-suck // when they could be fun and productive.
❌ Gaps in communication and/or accountability create CHAOS.
❌ TRUST between team members is weak, so productivity suffers.
❌ Problems are suppressed until they become CRISES // instead of being brought to light.
❌ People resist CHANGE // instead of embracing reality and driving continual improvement
❌ Fixable PROBLEMS persist // when everything they need to find the solution is right there.

We can help. 

Think you can't have SWIFT & LASTING transformation with the team you have?

YOU CAN!

Because we use a unique science-backed approach to training and consulting. And we follow the advice of Albert Einstein:

"Everything should be made as simple as possible, but not simpler."

Check out these client results:

🎯 “There’s nothing else like The Yes Works.” Joe Mc Swiney, CEO, SOG Knives. Six months after we worked with his leadership team, Joe said that they’d seen a:
50% increase in mutual appreciation. 
30% increase in mutual understanding. Conflicts were easier to navigate.
80% increase in their ability to communicate positively and constructively under pressure.

🎯 “Your work got us through COVID. We embody the principles you trained us in every day.” Joe LeRoy, CEO, HopeSparks

🎯 “What you did with us is a part of the fabric of this company.” Philip Goward, CEO, TextExpander (Then Philip and partners were able to sell TextExpander ahead of schedule.)

🎯 “Here’s how important you are to me. You give me hope that my company’s culture will be preserved through scaling. 50 years from now, I’ll want you training our leaders to keep us who we are.” Hugh Stewart, CEO - Platform Transition 


Ready to see your team's full potential in ACTION?

Then ask for a call:

📞 https://calendly.com/aaronyes/15min

🌐 https://www.theyesworks.com/

Aaron Schmookler, Culture Engineer

Global Charter Services Inc.

Lead the sales, sales operations and customer solutions team in corporate revenue and gross profit generation, retention and growth responsibility. Develop the strategy, sales enablement and analysis, brand and marketing of BusBank, Buster.com and FestDrive, the most comprehensive transportation service with a nationwide network of operator partners to offer coach buses, limousines, SUVs, Sprinter vans, luxury buses, and yellow school buses for trips of all lengths and for all itineraries. Create marketing strategies for scope of services ranging from simple one-day outings to large events such as trade shows, conventions, sporting events, and large-scale music festivals, tour series, airport transfers, corporate shuttles, weddings, and more. Develop market segments in academic institutions, corporate event planners, athletic organizations, government agencies, families, and tour operators. Customer satisfaction focused building a strong foundation of growth and goal achievement in all areas of responsibility developing a sales and sales operations team providing the highest level of respect for our customers, partners and industry.

Head of Sales-Sales Operations-Customer Solutions

UMF Corporation - PerfectCLEAN®

Direct, motivate and inspire the team to provide the ultimate customer experience to achieve projected revenue and market share goals. Direct and execute the brand strategies in sales & marketing of PerfectCLEAN® products and programs providing analysis and recommendations for improvement along with budget impact and timeline for exceeding goals.

Corporate Director of Sales & Marketing

Bloom Lending

BLOOM LENDING / Chicago, IL / Washington DC / Minneapolis, MN
Vice President of Marketing & Lending Services/Partner (April, 2016 - January, 2017) / Vice President of Sales & Marketing (July 2015 to April, 2016) - 49% owner of business finance firm providing working capital to start-up and small – medium sized business while maintaining a strong relationship with the financial institution of the business.  Responsible for all marketing and business development, client services, consultation and assistance on business & marketing plan development, financial statements, digital and print media. Conduct educational workshops on multiple topics designed to assist business owners achieve their goals and grow their businesses.

Vice President of Marketing & Lending Services

Mayflower Tours

Vice President of Marketing & Call Center Sales for one of the leading United States tour operators.  Responsible for brand management, sales & marketing of products in 70+ countries; creative director of print collateral, website content, digital marketing, research projects, public relations; corporate liason for all relationships with travel agency consortiums and distribution partners, tourist boards, CVB and supplier relations and global strategic alliances. Direct all Call Center Sales strategies and traveler services for FIT sales.

Vice President of Marketing & Call Center Sales

Mark International - A Division of The Mark Travel Corporation

Responsible for managing and leading Mark International’s direction, implementation, marketing and prioritization of product/service development.  Provides direction for product development support in order to create a strong customer experience and grow value for our clients, our suppliers, and LME.

Director of Product Development

Europe Express

Director of Sales & Marketing for one of the leading international travel wholesalers with seven managed and owned brands including go-today.com, Air France Vacations, LAN Vacations, Virgin Vacations, Brian Moore International Tours, EEI Travel, Fly South Vacations and Europe Express offering on-line and call center reservations for vacation packages to Europe, Asia, India, Australia, New Zealand South Pacific, South and Central America, Mexico and Caribbean.  Full P & L responsibility for all product development and implementation, E-commerce marketing; Search Engine Marketing, Affiliate marketing; direct mail, website design, collateral design and production, tourist board relations, public relations, strategic alliances, travel trade relations and the field sales team management.

Director of Sales & Marketing

Generations Touring Company

Vice President/General Manager of a start-up intergenerational tour operator specializing in grandparent/grandchild and family escorted tours and vacation packages.  Responsible for all marketing programs including brochure development, public relations, product development, vendor/supplier selection and negotiation of all tour products, back-end operations, business development and general office management.

Vice President / General Manager

Society Expeditions

Vice President-Marketing & Business Development for a premium expedition cruise line and tour operator offering expedition voyages in the South Pacific, Antarctica and the Russian Far East & Remote Alaska.  Company-wide responsibility for managing the daily activities of all departments in a General Manager capacity.  Full P&L responsibility relating to all CRM programs including marketing, database management, inside sales/reservations, operations and national accounts.  Maintain and develop new distribution channels including tour operator agreements, travel agency/consortium contracts, strategic and internet marketing alliances.

Vice President Marketing & Business Development

Northwest Lodging Intl USA - Seattle, WA

Oversee and manage sales, marketing and and reservation staff to ensure maximum revenue, promotional coverage and marketing opportunities are achieved for all 38 hotels in the portfolio.
Worked closely with revenue management to develop strategies to maximize REVPAR and grow market share.

Vice President Sales & Marketing - Interim

Cruise West

Vice President of Sales, Marketing & Reservations for a small ship cruise line and tour operator operating eight vessels in 26 countries.  Full P&L responsibilities for eight product lines with combined sales of $70 million and a sales, marketing and internal operations budget of $13.9 million.  Company-wide responsibility for all CRM including consumer relations/loyalty programs; direct mail and internet marketing communications, product development, and field & inside sales, call center reservations, document fulfillment and air ticketing, and shore support operations.

Vice President of Marketing, Sales & Reservations

Sales - Marketing - Customer Solutions/Operations - Product Development: A successful, innovative, dynamic executive and leader in global and domestic companies delivering results and achieving revenue and profit goals across multiple channels through sales, marketing, business and product development strategy and relationships. Background includes start-up and established B2C and B2B brands. Proven ability to excel in fast-paced environments and manage the many simultaneous demands of a business through flexibility, teamwork, delegation, and precise project management. Recognized for ability to lead effective teams and promote positive work environments. Highly skilled at identifying areas in need of improvement, creating strategic vision, and developing and implementing successful action plans. Public speaker, author/writer, workshop leader and corporate trainer.

New Book:   Link: https://bookboon.com/en/take-a-deep-breath-we-got-this-ebook

Key Skills & Qualifications

Strategic Planning & Partnerships
Team Leadership & Inspiration
Revenue & Budget Management      	
E-Commerce, Mobile & Digital Marketing	
SEO/SEM/Social Media                     
Field & Inside Sales Enablement 
Market Research, Database Modeling, Analytics & Administration	
Organization Development
CRM Systems Development & Management	
Website/eCommerce/Collateral Design & Production	
Membership, Alumni & Loyalty      
Project & Product Management/Development
Customer Experience & Public Relations	
Group & Call Center/Reservations Management 
Tour, Cruise & Event Planning & Management
Ground transportation & Logistics
Team Travel Planning & Management
Music Artist Development & Management  
Advertising Agency Management  	
Direct Marketing/Direct Response
Content & Brand Management 
Manage all administration of Sales Team
RFP and Contracts
Analytics and CRM Reporting
		
Technology Proficiency 

Application Skills: Microsoft Office, Prezi, Agile, Tableau, Lyris HQ Suite, SilverPop, Benchmark, Webtrends, Hitbox, Hitwise, Zoho Suite, Salesforce.com, Pardot, Exact Target, Google Analytics/Search/Tag Manager, Mixpanel, Yoast, Shopify, WooCommerce, Microsoft SQL, HTML, WordPress Content Management and Blog Development Systems, Ready Talk, GoToMeeting, Skype Conceptual Knowledge: PHP, cURL, C, C++, CSS, JavaScript, XML, RSS, UX/ UI Design/Development

taplio

The Battle

Aaron Schmookler, Culture Engineer

Mary N.

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