The Yes Works

Our clients come to us to engineer their cultures for four things:

PROFIT     |     GROWTH     |     INNOVATION     |     FUN

Because your culture is your future.

I'm synthesizing a life of learning and a diverse career of communications, customer service, training, and leadership development to help improve the work-lives of the people I serve. There is no work/life balance. There is only a balanced and fulfilling life. Work is part of life. Let's make it good.

Happily, fulfilling work and good productive work go hand in hand as a part of a balanced life.

I work with business teams to help build habits of work, communication, and collaboration to enliven work and make it good. It's good for business, it's good for people. That's the bottom line.

Co-Founder & CEO

Giant Leap

Lead two regional groups of Chief Executives and Business owners through a peer-mentoring experience...

We're whole humans leading companies, and it can be lonely at the top. Members of these groups find peers who have no agenda with them, have no fear of them, and will therefor put their best interests frontmost and share their honest, insightful thoughts and questions.

We're helping leaders live the entrepreneurial lives of their dreams.

CEO/Owner Peer Group Leader

Vistage Worldwide, Inc.

Get the most your team has to offer today, and grow their capacity tomorrow. Leading humans humanely and effectively for high performance and high fulfillment levels. Communication and collaboration culture. Innovation and problem solving.

Speaker

First 5 FUNdamentals

Founded in 2008, First 5 FUNdamentals (F5F) is a non-profit organization whose mission is to mobilize and inspire communities to achieve their collective goals for children and families. F5F currently supports three initiatives - Project Child Success, Help Me Grow Pierce County, and the Washington Communities for Children.

Vice President Board Of Directors

Mighty Good Work Podcast

Producer & Host

Stadium High School

I teach classes in theater to High School students in every grade level, and direct the school productions in our state of the art theater.

Teach juniors and seniors a course in Business Communication -- Public Speaking and Presentation, Customer Service, Copy Writing, Marketing, Surveys and other topics.

Theatre Arts & Business Communication Teacher

Gold From Straw Theatre Company

Managing Executive Director

Infinite Encore Coaching

Guiding leaders where they are to where they want to be.

Dream it.  Do it.  Live it.

Leadership Coach

Keller Williams Realty

Real Estate Consultant

Oakland School for the Arts

Tech Director and Theatre Teacher

People-first leaders come to us to help make their good teams LEGENDARY:

➡️ Do you have a nagging sense… We could be even BETTER? 

➡️ Do you have a strong culture that's still hampered by CONFLICT & miscommunication?

➡️ Have ACCOUNTABILITY gaps cost you sales, profit, clients, employee retention?

➡️ Is MISTRUST slowing you down?

➡️ Has a KEY PERSON quit out of the blue, citing more money & growth opportunity... And you can't allow a REPEAT with anyone else?

➡️ Is your headcount GROWING -- organically or through acquisition -- faster than team CHEMISTRY?

➡️ Is it hard to see how today's team can accomplish your AUDACIOUS GOALS for tomorrow?

It's time to REFUSE to accept a status quo where:

❌ MEETINGS are a dull time-suck // when they could be fun and productive.
❌ Gaps in communication and/or accountability create CHAOS.
❌ TRUST between team members is weak, so productivity suffers.
❌ Problems are suppressed until they become CRISES // instead of being brought to light.
❌ People resist CHANGE // instead of embracing reality and driving continual improvement
❌ Fixable PROBLEMS persist // when everything they need to find the solution is right there.

We can help. 

Think you can't have SWIFT & LASTING transformation with the team you have?

YOU CAN!

Because we use a unique science-backed approach to training and consulting. And we follow the advice of Albert Einstein:

"Everything should be made as simple as possible, but not simpler."

Check out these client results:

🎯 “There’s nothing else like The Yes Works.” Joe Mc Swiney, CEO, SOG Knives. Six months after we worked with his leadership team, Joe said that they’d seen a:
50% increase in mutual appreciation. 
30% increase in mutual understanding. Conflicts were easier to navigate.
80% increase in their ability to communicate positively and constructively under pressure.

🎯 “Your work got us through COVID. We embody the principles you trained us in every day.” Joe LeRoy, CEO, HopeSparks

🎯 “What you did with us is a part of the fabric of this company.” Philip Goward, CEO, TextExpander (Then Philip and partners were able to sell TextExpander ahead of schedule.)

🎯 “Here’s how important you are to me. You give me hope that my company’s culture will be preserved through scaling. 50 years from now, I’ll want you training our leaders to keep us who we are.” Hugh Stewart, CEO - Platform Transition 


Ready to see your team's full potential in ACTION?

Then ask for a call:

📞 https://calendly.com/aaronyes/15min

🌐 https://www.theyesworks.com/

Aaron Schmookler, Culture Engineer

Bryan Rutberg

GM, Tech Knowledge Center

Bryan Rutberg Speaking

Leaders and their teams work with me to ask and answer the question, "Do Your Customers ❤️ You Enough?"

As a "Hippie with an MBA," I bring more love into the world of sales and customer service, leading to higher customer retention, better referrals, greater revenue, and even more love coming back.

Using stories from the Fortune 50 to the corner store and drawing on my experience as a lifelong business relationship builder, I excite audiences about creating stronger connections with customers (clients, members, donors, etc.), to transform them into lustomers™️—passionate supporters who help grow your business. 

My keynotes, breakout workshops, facilitation, and emcee services stimulate, motivate, and activate at—
➡️ Sales kickoffs
➡️ Customer support and success team offsites
➡️ Leadership retreats
➡️ Association gatherings—local, state, regional, and national

Our clients engage beyond the stage to develop and land great ideas that boost customer engagement, connection, and revenue. Our team helps—
▶ Form and manage Customer Advisory Boards
▶ Plan and run customer events 
▶ Plan conference and trade show participation
▶ Assess and update, or develop and launch, customer loyalty programs
▶ Review your customer communications and programs to identify quick-win opportunities and recommend long-range strategies to boost sales, retention, and profits
▶ Provide business communications training and coaching to connect brilliantly with all key audiences--customers, partners, employees, boards, and others

Visit https://www.bryanrutberg.com to learn more.

Motivational Speaker

CEOs and their top executives consistently look for better ways to create and keep loyal clients/customers, increase revenue and market share, and reduce their costs. From marketing and sales, to customer support and all aligned functions, it's a whole company job to delight customers. 

In my two Vistage sessions I challenge leaders to grow the power of love in customer relationships. Using my own career and stories from the Fortune 500 to the corner store, I help leaders look deep into their organization's practices to capture the untapped potential of customer relationships, including increased retention, referrals, and revenue.

Educational/Motivational Speaker

As a Vistage member, I am part of the world’s largest CEO peer advisory and executive coaching organization. With fellow members of our peer-to-peer board and our chairperson we give and receive advice, provide support for one another, and measure our success by the success we can help others achieve.

Member

3C Communications Training

As of August, 2024, the workshops, coaching, speechwriting, and other services provided by 3C Communications are available through Bryan Rutberg Speaking.

Founder and Principal

Early Growth Financial Services

On contract through 3C Communications, promoting brand and enabling sales for 10-year old national tax, accounting, and CFO consulting firm serving the early-growth startup market. Event marketing, SEO, PR, general brand story, and relationship management.

Chief Marketing Officer (Interim / Fractional)

AG Consulting Partners

One of three partners, I was responsible for developing and running the Communications Practice within the firm. AG Consulting Partners is a full-spectrum consulting firm that helps leaders make big decisions, implement them, and explain what they are doing to key audiences. Through strategy, project & program management, and communications service lines, our senior, experienced consultants dig deep to help clients achieve their best, focusing on marketing strategy and execution with particularly deep expertise in channels, partnerships, and alliances.

Partner, Communications Practice Leader

Microsoft Corporation

Manage communications for a Corporate Vice President, including internal and external speech development; key internal email, in-person, and phone/webcast messaging; and overall personal communications strategy and "brand."

Executive Communications Director

Manage an industry-based briefing program for Microsoft's top customer and partner executives. Deliver insight back into Microsoft to improve products, marketing, and sales programs. When top accounts visit Microsoft HQ, their conversations are hosted in the Executive Briefing Center and my team oversees who visits and the agendas we build for those visits. Briefings include product roadmaps, industry solution presentations, sell-with and sell-through go-to-market planning, and executive connection with VP's, Presidents, and C-level officers. 10 senior direct reports.

Director, Redmond Executive Briefing Center

Develop partnering strategy within Microsoft Consulting, work with teams and business groups around the company to execute plans to train and develop partners for deployment and operation of MS-centric solutions, and improve our partner relationships generally.

Director, Services Partners

Rutberg Consulting

Work with large and small companies on marketing, sales, and business development issues. Projects ranged from helping a new organization in with a multi-billion dollar parent plan a sponsorship model for a new service offering to helping a five-person marketing services company develop a new customer-acquisition and partnering program.

Principal

McKinsey & Company

- Advised client officers and executives on technology options and selection. Worked with client service teams to match strategic objectives and client needs with software functionality.
- Redeveloped and re-launched key service lines to improve client impact and practice success rates by integrating technology knowledge and products.
- Lead and conduct in-depth surveys of tech companies in areas such as customer relationship management, purchasing and supply management, and pricing and revenue optimization.
- Increase impact and reduce time-to-impact of McKinsey practices by counseling McKinsey partners and practice leaders on applying technology solutions to business problems.
- Initiate and build relationships with key software companies.

General-managing all aspects of worldwide relationship between HP and major software companies in the ERP and Supply Chain space. Managed sales collaboration, marketing coordination, joint technical initiatives, and executive contacts. Worked on complex multi-million dollar deals including software, hardware, services, system integrators and VARs. Responsibile for approx. $500M in annual revenue.

Global Alliance Manager

Immediately post-MBA, five years of field marketing, factory marketing, and direct sales roles. Developed, planned, managed and executed marketing programs and events, supported direct and channel sales efforts for HP's PC business, sold enterprise solutions to medium- and large-sized companies, consistently beating quota goals and KSFs.

Sales and Marketing

Jacobs Gillen & Associates

Account Executive

Two of the strongest motivators known to humankind are love and profit.

We put love in the domain of the heart. It’s amorphous, “squishy.” You know it when you see it, but can you put it into words easily?

Profit is the domain of business. Clear-cut. Specific and measurable. 

And yet.

“I love these shoes.” “I love my new car.” “I love my sales rep.” We stretch our concept of love to include the world of commerce. 

“Love what you do and it will never feel like work.” We set goals beyond profit, and business finds room to welcome the language of love.

𝗜'𝗺 𝗮 𝗵𝗶𝗽𝗽𝗶𝗲. I believe we can change the world with love. Building stronger relationships, making people feel they belong and are valued, putting others first, wanting to see everyone fulfilled and feeling that warm glow.

𝗜'𝗺 𝗮 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘀𝘁. I have an MBA and I spent 20 years with some of the best and biggest names in global business. I want to find every honest way to make my business grow, to make your business grow, to make nonprofits, associations, governments, and non-governmental organizations be more successful. 

My mission, my passion, is to put more ❤ into the world, in life and in business. One customer, employee, donor, volunteer, shareholder, stakeholder relationship at a time.

3C Comms connects leaders and their organizations with their most important stakeholders--customers and employees, donors and volunteers. We build the right communications, creative programs, and culture to turn them from users or workers into fans and allies. With training, coaching, and consulting, we build profitable long-term relationships by helping deliver more to your audiences and learn more from them.

B2B companies call 3C to help develop and deliver compelling messages that are consistent and memorable, and build programs that create love and loyalty. We're successful when our clients increase Customer Lifetime Value (CLV), increase customer and employee retention, boost satisfaction ratings, and drive referrals and references. Services include—
     * Training and workshops in messaging and public speaking; business communications; leadership communications; and program development for customer and employee closeness
     * Assessments, recommendations, and implementation for evaluating and improving programs to deliver more and listen better
     * Executive services—speech writing, communications planning and development, and ongoing message and delivery consulting
     * Motivational and education speaking for sales, marketing, and customer support professionals

Visit 3Ccomms.com to learn more.

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The Battle

Aaron Schmookler, Culture Engineer

Bryan Rutberg

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