ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

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What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Digital Loire Valley

Responsable de la communauté Digital Loire Valley X La French Tech Val de Loire

Relationship Manager

La French Tech Val de Loire

De A à Z Publicité 💡

Chargé de développement commercial

Coq en Pâte

Commercial

La Régate des IUT - Ouest France Etudiant

Projet associatif de deuxième année dans le cadre de mon DUT Techniques de Commercialisation. 

Organisation de la 15ème édition de la Régate des IUT jactiv.ouest-france.fr 2019. 

- Responsable des relations inter-IUT au sein de l’association organisatrice de la Régate des IUT Ouest France Etudiant :  Cet événement national rassemble près de 40 IUT (environ 400 étudiants) sur un week-end pour 3 jours de compétition et de partage. 

- Prospection IUT: Fidélisation et recherche de nouveaux IUT participants
- Relations partenaires tout au long de l’année 
- Négociations 
- Communication
- Logistique de l'événement
- Participation au salon Nautique 2019 à Paris

Responsable des relations IUT

Responsable de la communauté et des partenariats – Digital Loire Valley X La French Tech Val de Loire

Mon rôle ?

Accompagner et connecter les acteurs de la tech et de l’innovation en région Centre-Val de Loire.

Au quotidien, j’articule mon travail autour de deux grands axes :

1️⃣ Développer et animer la communauté : accompagner nos membres, répondre à leurs enjeux et créer de la valeur grâce à des mises en relation qualifiées, des contenus pertinents et des événements fédérateurs.

2️⃣ Structurer et renforcer notre réseau de partenaires : construire des collaborations durables et activer de nouvelles synergies au service de l’écosystème.

C’est ce qu’on appelle le community building : fédérer un collectif pour permettre à chacun de progresser, grandir et s’inspirer.

Évidemment, rien de tout cela ne serait possible sans le travail collectif de l’équipe, au cœur de chaque projet.

👉 Vous souhaitez rejoindre une communauté de plus de 280 entreprises de la tech et de l'innovation en région Centre-Val de Loire ? 

Échangeons !

Théo Le Roy

taplio

The Battle

Vince Moreau

Théo Le Roy

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