ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

----

What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Mariya Delano

Kalyna Marketing

B2B go-to-market powered by content and PR. 

Working with us, you can earn trust and increase buyer confidence, driving real marketing results beyond vanity traffic increases.


We drive sustainable organic growth for your B2B brand with a curated “menu” of content marketing services including marketing strategy, GTM strategy, targeted audits, marketing operations, content creation, content distribution, digital PR, marketing change management, omni-channel campaigns, and marketing risk management.

Founder, CEO

Search Engine Land

Writing articles for an audience of search professions as a subject matter expert on topics including: SEO, Content, Education & Training, Google.
Performance for my first 4 articles:
- 9,039 article views in less than 90 days
- 2:30 min average session time for readers.

Contributing Writer, SME

Optemization

Directing marketing efforts for high-end Notion consultancy Optemization.
I advise, review, and craft company marketing strategy, conduct research, and oversee execution of campaigns alongside internal leadership to achieve sustainable business growth.

Fractional Chief Marketing Officer (CMO)

Developer Marketing Alliance

Content ambassador for Developer Marketing Alliance, creating useful content on developer marketing topics, leading online events, and engaging the community to help everyone do better marketing.

Content Ambassador

RamzVPN

* Grew the initial user base to over 1000 Android downloads in less than 1 month
* Ran launch advertising campaign across social media (Facebook, Google Search, Play Store, App Store) that led to more than 11,000 unique visitors to company website in 1 month
* Created a pre-launch advertising campaign on Facebook, resulting in 5,919 website visits at
$0.01 per click
* Led the development of the company website and wrote original copy for main pages

Chief Marketing Officer

Dapi

* Hired as the first female employee for a Y-Combinator (W20) B2B fintech startup
* Operated content writing and marketing efforts for the company across multiple social media
channels
* Wrote website copy that increased inbound sales inquiries by 20%
* Produced press releases that brought the company new clients in multiple regions
* Researched, wrote, and edited 12 blog posts, increasing job applications and investor interest
* Organized and managed internal communications for the team of 28 people, improving
communication between company subdivisions and increasing worker productivity

PR and Communications Associate

* Wrote Dapi's developer documentation, including a Quickstart Guide and detailed description of the product.
* Edited and produced copy for Dapi's new website.

Intern Writer

Writing Center, NYU Abu Dhabi

* Helped over 100 students over two years to improve their writing, and analytical skills
* Entered the Writing Partners program as the first student tutor alongside full-time writing instructors, working with one student over seven weeks to craft and revise graduate school applications from start to finish
* Provided students with relevant communication tools and strategies to express their thinking
* Designed and carried out workshops and events for students
* Trained new peer tutor cohort of seven students using previous expertise
* Led seminar session on effective argumentative writing for a class of 10 Literature students in collaboration with faculty

Peer Writing Tutor

Self-employed

* Written articles on various subjects, covering culture, technology, arts, etc. featured in  Postscript and Electra Street

Freelance Writer and Copyeditor

NYUAD Consulting Club

* Selected out of 26 candidates through an aptitude test, benchmark project assessment, and behavioral interview
* Lead digital transformation for future club engagements including visual identity, content guidelines, and marketing KPIs
* Designed and implemented internal digital strategy for the club’s external facing and internal facing engagement channels

Digital Strategy Consultant

English Adventure

* Helped pioneer and successfully test the new Long Camp program over two months as part of the inaugural three person team
* Worked 16 hour shifts for nine day camp sessions
* Supervised groups of girls ranging from 4 to 8 people, provided emotional support, assisted with team building, planned out daily activities, and worked in a close-knit team of counselors and managers

Team Leader

Founder of Kalyna Marketing. Search Engine Land Contributor. Fractional CMO for B2B Tech.

I am the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B with go-to-market powered by content and PR. Working with us, you can earn trust and increase buyer confidence, driving real marketing results beyond vanity traffic increases.


We drive sustainable organic growth for your B2B brand with a curated “menu” of content marketing services including marketing strategy, GTM, targeted audits, marketing operations, content creation, content distribution, digital PR, marketing change management, omni-channel campaigns, and marketing risk management.

Beyond my client work, I'm a contributor to Search Engine Land and write a newsletter titled Attention Deficit Marketing Disorder (ADMD). I am originally from Zhytomyr, Ukraine and currently live in New York City.

At Kalyna Marketing, I've helped clients secure 6-figure contracts, placement in publications like TechCrunch, +162% in time per organic session, thousands of webpage views, 100,000 LinkedIn post impressions in 6 months, snippet rankings on Google Search for high-difficulty non-branded queries, and more. 

I've been featured as a guest on podcasts like Marketing Powerups, The Cutting Room, DevMar Debugged, The Long Game, Content Folks, and more. I've spoken at conferences like SaasOpen, B2B Sales & Marketing Exchange, and Hotsauce, and led webinars for organizations including Growclass, The Juice, and Developer Marketing Alliance (DMA).

taplio

The Battle

Vince Moreau

Mariya Delano

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