ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

----

What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

DataBees

Account Executive

Outsellify

Outsellify was born out of the idea of improving outbound practices. Our method opposes the negative effects that are flooding the market and hindering the possibility of building genuine relationships with prospects.

The Outsellify method focuses on relevant, personal email copy. We are not afraid to do our research and manually write an email if that’s what it takes. On the other hand, we are not strangers to multiple email inboxes and domains, Clay, and AI enrichment but never at the cost of losing credibility in front of the client.

Our approach to LinkedIn is carefully crafted and tested. We use collaboration, engagement with thought leader content, posting, and DMs to build a network of valuable information around your ICPs.

Big part of Outsellify is everything related to video: prospecting, client updates, multithreading, feature walk-throughs. If you are a sales leader we can help you introduce video practices seamlessly into your existing workflows.

Founder

Insightful

▪️ Involved in the sales process with our Enterprise level clients - helping to increase employee 
     productivity, process improvement, and KPI achievement
▪️ Providing support and guidance to Account Executives in the Enterprise Sales Team
▪️ Working with the Sales Manager on reporting, forecasting, and sharing insights with our C-level 
     executives
▪️ Cross-team cooperation 
▪️ Building procedures, setting up mechanisms to monitor their fulfillment, and measuring their 
     impact

Enterprise Sales Team Lead

Enterprise Account Executive

IntellRocket - WordPress Agency

Business Development Executive

Mitto AG

Sales Executive

Silver Bell Group

Account Manager

PwC Serbia

Intern in the Tax Service Department

𝗜𝘀 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘆𝗼𝘂?

👉 You're a tech Founder in a B2B SaaS or software development agency considering outbound growth. 

👉 You are a VP of Sales and your outbound sales efforts are not bringing results or the results are not aligned with your GTM strategy.

👉  You have low email reply rates (less than 5%) and you are thinking of giving up LinkedIn because it doesn’t work.

𝗜𝗳 𝘆𝗲𝘀, 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵:

🟪 Setting up an 𝗲𝗺𝗮𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 by leveraging multiple inboxes and domains, spintax, and multitier email campaigns. Building workflows using 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝘀 to pinpoint Buyer Persona with 10 or more types of criteria which increases the relevancy and personalisation. I'm having campaigns with 𝟭𝟳% 𝗿𝗲𝗽𝗹𝘆 𝗿𝗮𝘁𝗲.

🟪 Building your 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and clear procedures that you and your team will be able to execute fast: Posts aimed at your ICP, leverage genuine relationships that lead to sales, engaging with other thought leaders, collaborating through newsletters and podcasts.

🟪 Introducing 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 into your existing workflow: educating your team on how to use video to get referrals, expansion, share feature updates, multi-thread, guide the POC forward, and prospect for new leads.

𝗪𝗵𝘆 𝗺𝗲?

I spent more than 6 years in B2B Sales.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰

• During 3 years in Insightful  I was involved in building the GTM strategy. I had the chance to collaborate with our C-level, Head of Sales, Head of Product, Head of Marketing, and Head of CSM every week. I had a strong influence on the direction of product development.

• I had the chance to consult two companies (DocsCube and IntellRocket) in the area of Outbound sales. We had excellent results and great cooperation, and I provided similar services as described above.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽

• I was leading a team of 10 people covering different countries and time zones. 
• Setting up a process to handle enterprise deals based on the priority levels and helping close a top 25 USA banks and one of the biggest mortgage companies in the USA.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 

-For a large part of my career I worked as an Account Executive.
-I closed subsidiaries of Uber, Delivery Hero, and big USA retailers. I have experience with ACV between 60.000 USD - 300.000 USD ARR on multi-year agreements.

𝗠𝘆 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗕𝟮𝗕 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀

-I have a newsletter in which I provide weekly updates on topics covered by the community in the area of B2B Growth: https://www.outsellify.io/newsletter

Radisa Radisic

HubSpot just dropped their new AI credit system, and here are 6 key use cases that go into Clay territory:

1. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗴𝗲𝗻𝘁
Answer inbound questions, qualify leads, and book meetings.

2. 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝘁
Find prospects, sales triggers, and make the outreach relevant and personalised. 

3. 𝗗𝗮𝘁𝗮 𝗔𝗴𝗲𝗻𝘁
Take the data from HubSpot, like emails, notes, and documents, to have a better customer understanding. 

4. 𝗔𝗜 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗔𝗰𝘁𝗶𝗼𝗻𝘀
Use AI inside workflows to analyse, summarize, and categorize data. 

5. 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼 𝗦𝘆𝗻𝗰𝘀
Combine data from all your tools in one place with the help of AI.

6. 𝗜𝗻𝘁𝗲𝗻𝘁 𝗦𝗶𝗴𝗻𝗮𝗹𝘀
Track buying intent across your website and the web to identify the best leads and prospects.

Today, probably #2 and #1 are the closest to Clay use cases, but do I think Clay has anything to worry about?

In short - no.

Here is why:

1. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 
𝗛𝘂𝗯𝗦𝗽𝗼𝘁's Prospecting Agent and AI features are built to activate data already inside HubSpot's ecosystem. 𝗖𝗹𝗮𝘆, however, operates as a pre-CRM data orchestration engine.

2. 𝗖𝗹𝗮𝘆 𝗵𝗮𝘀 𝗮 𝗺𝘂𝗹𝘁𝗶-𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 
Clay's competitive moat is its waterfall enrichment across 75-150+ data sources, giving it 95% coverage on key fields.

3. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹𝘀 𝘁𝗮𝗿𝗴𝗲𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁𝘀
HubSpot's investment in AI-powered prospecting validates the value of data enrichment and AI-driven outreach at the enterprise level. Clay excels more at the agency, SMB, and mid-market levels, where it offers superior value at a fraction of the cost.

HubSpot's movements raise awareness and budgets for the category, benefiting Clay. 

The reality is that savvy GTM teams are already using both tools in tandem: 

• Clay for sourcing and enriching external data, 
• HubSpot for CRM unification and post-qualification automation. 

Write in the comments if you have already tested HubSpot credit systems. 👇

PS: follow elefante RevOps 🐘 as we often cover topics like this important for the RevOps field.

Radisa Radisic 🐘

Social selling for Founders: build your brand, win new clients, just 1 hour a week. PS: Marketing people love my service.

This is a hard thing to admit, but B2B companies relying mostly on outbound are sad outsiders.

And this is coming from someone with 7+ years in B2B sales. 

Started in the outbound trenches:

• First, as a cold calling SDR selling financial products.
• Then moved to Outbound AE - SMB.
• Then Outbound AE - Enterprise.
• Then Outbound Team Lead - Enterprise.

Always full-cycle.
Often micromanaged.
Working under that constant lingering pressure by the management - "it's been a week already, why don't we have the results?" 🤦

Meanwhile:

• There is no PMF.
• There is no Inbound.
• There are no Partnerships.
• Product price is sub $2.000.

Then I learned from that and moved to a better company that had 𝘀𝘁𝗿𝗼𝗻𝗴 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 + 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀.

It was a totally different story, and I got a huge bump in experience while working closely with the marketing team as a sales leader. 

After that, I remember meeting Enrique Gutierrez.

He was a client of mine.

For the first time, I encounter in more detail what a 𝗣𝗮𝗿𝘁𝗻𝗲𝗿-𝗟𝗲𝗱 𝗦𝗮𝗹𝗲𝘀 looks like.

Immediately, I saw a huge value in Partner-Led Sales, which left a monumental impression on me, and I couldn't forget it. 

And why am I sharing this?

Because all of this experience allowed me to recognize companies and people who know what they are doing when we are talking about the GTM motion.

So when I met with Colten Roderigue 🐘 and Garo Aroian 🐘 around 3 months ago - it was an immediate hit.

I knew it - these guys know what they are doing, so I joined as a Growth Advisor. 

Everything that I learned from my experience so far was executed beautifully in elefante RevOps 🐘 :

• Relvant Outbound that brings results.
• Solid Inbound focused on YouTube, Website SEO, Lead Magnets and all employees in the company creating LinkedIn content.
• Strong focus on key partnerships and working together on assisted and sourced deals:

1. HubSpot - strong Diamond partner, close to Elite.
2. Supered⚡  - top partner for Q4 2025.
3. Clay  - excelent partnership on the data front.
4. AskElephant - call recording and AI agents partners.

Moral of the story - don't get stuck being a sad outbound outsider.

Continue to learn and evolve, and meet a side of GTM that can 10x your results!

Genuinely curious - what does your GTM motion look like these days?

I had a B2B live community, counting 260 members that I failed to monetise and then shut down. Do this if you want to build a successful one. 👇

Building a community is hard.

They are like podcasts - just too many of them.

Some are great and useful.
Some disappear quickly.

But there are 𝟯 𝗺𝘂𝘀𝘁-𝗵𝗮𝘃𝗲𝘀 if you want to build a great community in B2B:

1. Technically complex product.

For example Clay and HubSpot can be very complex.
So people need help in using the solution.
And the companies don't have the bandwidth to help every customer individually. 

Excellent opportunity for community building.

Clay - 30.000 members on Slack.

Your product should be the focal point for your community, enabling activities like 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙧𝙚𝙖𝙩𝙞𝙤𝙣, 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙨𝙝𝙖𝙧𝙞𝙣𝙜, 𝙙𝙞𝙨𝙘𝙪𝙨𝙨𝙞𝙤𝙣𝙨, 𝙖𝙣𝙙 𝙚𝙫𝙚𝙣𝙩𝙨.

2. A challenge

This means having a group of people with the same individual goal.

For example: posting on LinkedIn for 30 days straight.

For community members, this gives them:

• purpose
• motivation to show up every day
• desire to help other members
• drive to win the challenge
• feeling they are not alone

Wow!

Now this makes a lot of sense! :D 

3. Clear understanding - what is the value for people?

If you build a community around something that is not a product, you need to be crystal clear about what type of value you're bringing to members. 

For a year, I thought people wanted to develop their B2B skills.
But in reality, they just wanted to talk live with other professionals.

This misalignment caused me to have hectic, inconsistent events.

Because there was no clear value alignment, the events were hard to monetise. 

100% my fault.

But great learning lesson, and I have zero regrets.

I met some amazing people, and still friends with many. 😀

So I will always say yes to a community - but it needs to be done smart! 

What is your favourite one?

I finally bought all 3 books from Alex Hormozi in physical form - his value formula helped me get the first 20 clients and now - we are scaling!

If you don't know - this is the formula:

Value = dream outcome x perceived likelihood of achievement / time delay x effort & sacrifice.

The goal is to:
• 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 the first two (𝘥𝘳𝘦𝘢𝘮 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 𝘢𝘯𝘥 𝘱𝘦𝘳𝘤𝘦𝘪𝘷𝘦𝘥 𝘭𝘪𝘬𝘦𝘭𝘪𝘩𝘰𝘰𝘥 𝘰𝘧 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵) and 
• 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 the second two (𝘵𝘪𝘮𝘦 𝘥𝘦𝘭𝘢𝘺 𝘢𝘯𝘥 𝘦𝘧𝘧𝘰𝘳𝘵 & 𝘴𝘢𝘤𝘳𝘪𝘧𝘪𝘤𝘦).

My core offer was this: 𝗴𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝟲-𝗳𝗶𝗴𝘂𝗿𝗲 𝗮𝗻𝗱 𝟳-𝗳𝗶𝗴𝘂𝗿𝗲 𝗕𝟮𝗕 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀.

Here is how it is executed:

1. 𝗗𝗿𝗲𝗮𝗺 𝗼𝘂𝘁𝗰𝗼𝗺𝗲: Get 3-5 qualified meetings per week with LinkedIn content systems.
2. 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗹𝗶𝗸𝗲𝗹𝗶𝗵𝗼𝗼𝗱 𝗼𝗳 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁: Testimonials and proven results.
3. 𝗧𝗶𝗺𝗲 𝗱𝗲𝗹𝗮𝘆: After one month.
4. 𝗘𝗳𝗳𝗼𝗿𝘁 & 𝘀𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗲: With just one hour per week. 

Learning lessons:

• There is a need for constant improvement in delivery
• Started with a low price, then slowly pushed the pricing towards premium service. 
• Offer is limited to one market segment.

The current expansion process:

• Multiple offers
• Much more free educational materials (videos, ebooks)
• 1-hour low-ticket video course
• LinkedIn Challenge (soon)

If you haven't - read these books! 

PS: If you're a 1M+ B2B Founder and want to finally start seeing results from LinkedIn - I have 2 spots available to start by the end of the year: Radisa Radisic 🐘.

This is the ultimate Clay and Instantly.ai campaign planner that revolutionised the outbound process in elefante RevOps 🐘, and now we have 5-10 qualified meetings per week. 

Before this planner: 

• I was always in a hurry to find new leads for existing campaigns and start new campaigns. 
• I would get my domains burned, which would interrupt the business continuity. 
• I would get outbound campaign ideas, but then forget them.
• Everything was inconsistent.

With this planner:

• I have an overview of my email infrastructure with plans to ramp up the number of emails sent per day.
• I built an overview of backup mailboxes, in case the existing ones get burned.
• There is a clear overview of all campaigns.
• Backlog of campaign ideas.

I spent hours building this through trial and error. 

Comment "Planner" and I'll send this your way together with 5 outbound campaign ideas that had the best results for me!

We have to be connected - Radisa Radisic 🐘.

I made a Clay and Instantly.ai campaign for elefante RevOps 🐘 on Monday, and before Friday, I had 14 positive replies. It was because of this 1 thing.

Offer.

The offer was a micro event we are organising for manufacturing executives together with HubSpot and Supered⚡.

And it's a great one.

Very hard to say no to.

𝘠𝘰𝘶'𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘢𝘵 𝘢 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 - 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘰𝘶𝘳 𝘮𝘪𝘤𝘳𝘰 𝘦𝘷𝘦𝘯𝘵 𝘢𝘵 𝘛𝘰𝘱 𝘎𝘰𝘭𝘧.

My other campaigns also follow a similar trend when the offer is RevOps as a Service by elefante RevOps 🐘. 

My question for you is - how deeply have you studied the science of making offers before you concluded that your outbound motion doesn't work? 

Because if your approach is to consider your offer fixed and waiting for the market to adjust to it, well, I hope your name is Sam Altman.

If not - please read a book about making offers. There's a bunch. 

My favourite?

100M Offers by Alex Hormozi. 

It will show you that what you originally thought was fixed can be repackaged in 10 different ways. 

Only then will you be able to play the outbound game:

1. List (ICP not TAM)
2. Email Infrastructure (Landing in Primary Inbox)
3. Timing (sales triggers)
4. 𝗢𝗳𝗳𝗲𝗿

Let's play a game - tell me what your offer is in the comments, and I'll give you ideas on how to improve it! ✍️

Stop listening to marketing people on LinkedIn who say you shouldn’t use Lead Magnets to get engagement.

You are probably in this situation:

• You don't have enough Lead Magnets.
• You don't have a system for the continuous creation of Lead Magnets.
• You think people will be upset if you do the "comment to get" play.

And why is that?

• Because of a small bubble on LinkedIn, made up of people who have a huge issue with this approach.
• Because of people who misuse this GTM play, with trash Lead Magnets. (they also often forget to send it over, even though you commented)

My question is simple - are the two reasons above enough for you to literally leave money on the table?

Because this works! 

And also:

• If you invested hours or weeks building something, it can be a framework, a guide, or a prompt.
• If it brings value.
• Then, you have every right to ask people to comment to get it.

People don't have a problem commenting to get something valuable.
And other people learn about you because of that.

Now go there and make one! :D 

PS:

You're trying to do LinkedIn, but you get fewer than 200 impressions per post, and zero booked meetings - my 12-step LinkedIn Checklist will help! 

I'm so happy that it is finally here! 😀

• You'll need less than 20 minutes to read it.
• I tested all of these strategies myself after spending 3+ years actively creating content on LinkedIn and helping 40+ executives achieve measurable results.
• Once you implement my recommendations, you will get at least a 400% increase in impressions from your current results and 3-5 booked meetings per week.
• These are algorithm-independent strategies, meaning they will work today and in December 2026.
• Forget about following LinkedIn gurus who are inventing a new hypothesis every other week and just leave you confused. 

What does the eBook cover?

It covers 𝟮 𝗰𝗼𝗿𝗲 LinkedIn Pillars consisting of 𝟲 𝘁𝗼𝗽𝗶𝗰𝘀 each:

1. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
2. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻

Download here: https://lnkd.in/dZdgYkri
Or just go to the link below the name on my profile: Radisa Radisic 🐘

With 7 years spent in B2B sales, I spoke with hundreds of VPs of Sales, and these are the 5 key priorities they'll think about in 2026.

1. 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗼𝗳𝗳𝗲𝗿.
This means having a PMF with at least one product. It is a necessary foundation they can use to further develop the offer and repackage it to different market segments and audiences.

2. 𝗔𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗲 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝗺𝗼𝘁𝗶𝗼𝗻.
It can be either Inbound, Outbound, Partnerships, or Events. But a great VP of Sales will require at least a notion of predictability before joining a company. On top of that, they can then test different GTM experiments.

3. 𝗔 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝗰𝗮𝗻 𝗳𝗼𝗹𝗹𝗼𝘄.
Keeping the deal velocity high will be one of the biggest goals moving forward. This means having processes in place on the deal stage entry and exit criteria, key properties to be filled out, sales methodology enforcement, and multithreading procedures.

4. 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄-𝗵𝗼𝘄 𝘁𝗼 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗲 𝘁𝗵𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.
Everything from CRMs, sales enablement tools, digital sales rooms, data aggregators for deduplication, enrichment, and sales context. Know-how on individual tool features and the development of tool ecosystems working together to help achieve these business goals.

5. 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝘀 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝘄𝗲𝗹𝗹.
This includes systems that train reps on how to do discovery, follow the selected sales methodology, fulfill the daily tasks, push deals through stages, multithread, and sell value. 

Since I joined elefante RevOps 🐘 I have had the chance to work with VPs of Sales and help them improve every priority listed above. 

We do it by implementing the Winning by Design methodology, and these tasks would fall right in the middle of the left side of the "bowtie" model.

Send me a DM if you are a VP of Sales, or if you want to set up your VP of Sales for success - Radisa Radisic 🐘

Here is a hard truth about LinkedIn, many people will not like...


There is no excuse for you not to post every day. 

𝗧𝗶𝗺𝗲 - be real, how much time are you spending on socials, just scrolling mindlessly?
𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 - be real, every day you have at least one interesting insight and a unique point of view that you discovered. 

It's something else that is stopping you. 

It's this idea that every post needs to be monumental.

Groundbreaking. 

Taking your company from 1 to 10 million ARR type of post.

With a perfect topic, infographic, hook, and formatted text.

But it doesn't. 

At the end of the day, you will win with authenticity. And authenticity is creative, messy, and outside of any framework for success.

Take this post, for example - I did it in 10 minutes.

• took a picture of a laptop 
• added some text
• wrote a post about writing posts

One of the following things will happen:

• it will flop and get zero engagement - fine. 
• it will inspire you to post more freely - nice!
• it will make you go to my profile and see the LinkedIn Optimisation Checklist I'm giving away for free, and we'll start a conversation in the DMs - let's go!

I don't know the exact outcome - I have to post to see.

But I'm ok with all 3, because I already got my reward the moment I clicked "Post".

Try to do the same. 💪

LinkedIn Guru Clowns 🤡: "𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘱𝘰𝘴𝘵 𝘢𝘵 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘵𝘪𝘮𝘦, 𝘢𝘯𝘥 𝘵𝘦𝘹𝘵 𝘱𝘰𝘴𝘵𝘴 𝘸𝘪𝘵𝘩 112 𝘸𝘰𝘳𝘥𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮 12% 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘱𝘰𝘴𝘵𝘴 𝘸𝘪𝘵𝘩 160 𝘸𝘰𝘳𝘥𝘴."

Forget that.

You only need 12 key things to succeed here:

 1. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗜𝗖𝗣: make content that resolves their pain.
 2. 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: make your partners look great + piggyback on big brands and build genuine relationships with other creators. This is a social network - you can't do stuff alone.
 3. 𝗧𝗲𝗮𝗺: join or build a team of like-minded people, as support is key in the beginning.
 4. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝗮 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲: if you get someone to visit your profile and they have no idea what you do, you are just wasting time.
 5. 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: LinkedIn is an awareness platform, not a nurturing one. You need a marketing funnel outside of LinkedIn to continue providing value to people who were even just briefly interested in what you do. 
 6.  𝗛𝗼𝗼𝗸𝘀: You have to awaken the reader's curiosity in these first 3 seconds. 
 7. 𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁𝘀: create small products and ask people to comment to get them.
 8. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗼𝗻𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲𝗻 𝘁𝗲𝘀𝘁 𝗿𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀𝗹𝘆: You don't have so many options here. You have 4 mediums: image, text, video, and carousel posts. You have 10-15 formats (story, contrarian take, insight, case study, product updates..). And you should have 5 content pillars and 15-25 topics that you attach from different angles. 
 9. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁: Without AI, trust me, you'll have better results.
10. 𝗔𝗱𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: 20 per day, always max out your ICP.
11. 𝗦𝗲𝗻𝗱 𝗗𝗠𝘀: if your messaging is relevant, you will have a 10% positive reply rate easily. That is one person coming to a meeting for 10 messages sent. Huge!
12. 𝗕𝗲 𝗵𝘂𝗺𝗮𝗻: Share everything that makes us human: health, family, friends, community, career, knowledge & philosophy, hobby & fun.

I help Founders and Executives achieve this and forever change the trajectory of their companies. 

Reach out here, I'll give you the blueprint: Radisa Radisic 🐘

taplio

The Battle

Vince Moreau

Radisa Radisic

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taplio

The Battle

Vince Moreau

Radisa Radisic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Radisa Radisic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRadisa Radisic's LinkedIn Performance