ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

----

What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

AWA digital

1. Design the content strategy with the CEO.

2. Manage relationships with internal and external content contributors.

3. Audits historical content for updates using tools like Google Analytics and Ahrefs.

4. Create the outline for articles and in some cases write the articles myself.

5. Proposed events, reached out to external collaborators and made it happen.

6. Interviews with internal and external SMEs to make my articles stronger and create content for social.

7. Edit videos and clip them.

8. Managed LinkedIn ads for a while.

9. Create Monthly content reports to share with the board about the effects and ROI of content and ways forward.

Content Marketer

Invesp

1. Manages relationship with internal and external content contributors.

2. Audits historical content for updates using tools like Google Analytics and Ahrefs.

3. Interviews internal and external SMEs to make my articles stronger.

4. Distributes content across LinkedIn, Medium, Twitter threads, Pinterest, and LinkedIn articles.

5. Manages the Invesp Newsletter to increase subscribers and engagement.

Content marketer

Self-employed

In this role, I designed WordPress website for clients, wrote Facebook ad copy and managed ad accounts.

I transitioned into content marketing when I found an online mentor and began writing some Medium articles in the financial planning niche.

I picked up interest in email marketing, took some courses, worked freelance and in-house for a bit before going full time in-house as a content marketer at Invesp.

Digital Marketing Specialist

Krosscoin™

1. I worked as a community manager.

2. I worked as a marketer to generate interest in the project  and drive growth.

Devify Supervisor, Pipdroid Admin

Content Marketer at AWA digital

Hi there, I'm Kobi and it's nice to meet you. 

Here's the first thing you should know about me.  I  love writing and psychology. 

Why psychology? 

Because I'm intrigued by the triggers and biases that influence people to take action.

Why writing?

Because I know there are millions of readers out there and it helps me share my thoughts with them.

No, I'm not a founder or a marketing major. All I know I learnt from following the best, taking courses and implementing.

So far, I've worked as a social media manager, media buyer, email marketer, and now, I'm a content marketing specialist at AWA digital.

On my timeline, you'll find me sharing my thoughts on all things conversion rate optimization, content marketing and my journey (success and failures) to becoming a T shaped marketer.

If you want to chat about conversion rate optimization, content marketing, and everything in between,  hit me up 😉👍.

taplio

The Battle

Vince Moreau

Otebele Oghene Kobiruo

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