I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

I translate complex business goals into dominant search visibility for the world's biggest brands.

From architecting enterprise-level technical roadmaps to pioneering strategies for AI Search, I help companies not just rank, but own their digital shelf space. I thrive at the intersection of technical SEO, business development, and team building.

Key Achievements & Specialities:

📈 Driving Commercial Growth: Scoping, pitching, and closing enterprise SEO deals up to $500k in TCV.

💡 Shaping Search Strategy: Integrating SEO into core business objectives and the full marketing funnel, ensuring organic growth is a C-suite priority.

🤖 Innovating for the Future: Specializing in advanced SEO for LLMs and Generative AI, preparing brands for the next wave of search.

⚙️ Mastering Technical SEO: Executing complex, large-scale audits and building actionable roadmaps that engineering teams can implement effectively.

🎤 Industry Speaker: Sharing insights on stages for BrightonSEO, Search Engine Journal, and SEO Square.

🤝 Building Expert Teams: Leading technical interviews to identify and hire the best talent in the industry.

Vince Moreau

AWA digital

1. Design the content strategy with the CEO.

2. Manage relationships with internal and external content contributors.

3. Audits historical content for updates using tools like Google Analytics and Ahrefs.

4. Create the outline for articles and in some cases write the articles myself.

5. Proposed events, reached out to external collaborators and made it happen.

6. Interviews with internal and external SMEs to make my articles stronger and create content for social.

7. Edit videos and clip them.

8. Managed LinkedIn ads for a while.

9. Create Monthly content reports to share with the board about the effects and ROI of content and ways forward.

Content Marketer

Invesp

1. Manages relationship with internal and external content contributors.

2. Audits historical content for updates using tools like Google Analytics and Ahrefs.

3. Interviews internal and external SMEs to make my articles stronger.

4. Distributes content across LinkedIn, Medium, Twitter threads, Pinterest, and LinkedIn articles.

5. Manages the Invesp Newsletter to increase subscribers and engagement.

Content marketer

Self-employed

In this role, I designed WordPress website for clients, wrote Facebook ad copy and managed ad accounts.

I transitioned into content marketing when I found an online mentor and began writing some Medium articles in the financial planning niche.

I picked up interest in email marketing, took some courses, worked freelance and in-house for a bit before going full time in-house as a content marketer at Invesp.

Digital Marketing Specialist

Krosscoin™

1. I worked as a community manager.

2. I worked as a marketer to generate interest in the project  and drive growth.

Devify Supervisor, Pipdroid Admin

Content Marketer at AWA digital

Hi there, I'm Kobi and it's nice to meet you. 

Here's the first thing you should know about me.  I  love writing and psychology. 

Why psychology? 

Because I'm intrigued by the triggers and biases that influence people to take action.

Why writing?

Because I know there are millions of readers out there and it helps me share my thoughts with them.

No, I'm not a founder or a marketing major. All I know I learnt from following the best, taking courses and implementing.

So far, I've worked as a social media manager, media buyer, email marketer, and now, I'm a content marketing specialist at AWA digital.

On my timeline, you'll find me sharing my thoughts on all things conversion rate optimization, content marketing and my journey (success and failures) to becoming a T shaped marketer.

If you want to chat about conversion rate optimization, content marketing, and everything in between,  hit me up 😉👍.

taplio

The Battle

Vince Moreau

Otebele Oghene Kobiruo

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