ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

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What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

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I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

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But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Lengualistic

People don’t buy services or products. 

They buy solutions to their problems. 

They don’t go to your website or sign up for your newsletter to learn about all the amazing things you’re doing. 

They don’t care about the awards you’re winning, the successes you’re having, or the new features you’re adding. 

They care about how you can help them solve their problem. 

And yet, most websites and email campaigns don’t talk about that. Instead, they use puffy words that don’t mean anything. 

Your copy should tell your customers what’s in it for them. 

It should talk TO them and guide them through their decision-making process until they arrive at the “sign up” or “book a call” or “get started for free” button. 

Words have power. How you use them can influence how people make decisions. 

And the best way to get them to click that call to action button is to use words that motivate them to do so. 

I help SaaS and startup businesses get more clicks, signups & customers with words that make an impact. 

If you want to make each word count, let’s talk. Hop into my DMs or head over to my Featured section to book an intro call with me.

Copywriter & Content Writer

Powered By Elevate

Elevate was looking for a creative wordsmith to craft website & email copy for their clients. Enter: me. 

Since then, I've been writing web copy that fits the design wireframe and aligns with each brand’s unique voice. 

Working with Elevate is an exciting ride. Every client, a new challenge. Every project, a chance to help yet another fantastic brand make an impact with their words.

Together, we're taking brands to new heights, one website at a time.

Copywriter

italki

Polish & English teacher on iTalki.com. Within 2 years of teaching on this platform, I delivered over 800 hours of lessons to 80+ students from all around the globe and have gathered many 5 star reviews.

Polish & English Teacher

Comunidad Educativa Lux Mundi

ESL teacher in high school, grades 7th, 8th, 11th & 12th.

English Teacher

General Motors

Customer service to OnStar users in 3 languages: Polish, French & Spanish.

OnStar Advisor

Speaking-agency

Handling administration tasks related to the hiring process of the company employees.

Administrative Assistant

easyJet

Working on board of easyJet planes as a member of Cabin Crew.

Cabin Crew

Your business needs the verbal equivalent of a race car: copy that speeds past the competition and propels customers to take action.

Writing high-converting isn’t a guessing game. It comes down to choosing strategic words filled with psychological triggers that influence people’s buying decisions. And that’s what I do best. 

Hi, I'm Karolina! I write psychology-driven and brand-led copy to help businesses convert leads into customers.

HERE'S WHAT I CAN DO FOR YOU:

✔️ Get your subscribers to eagerly click on every email they receive from you.
✔️ Position your brand as the no.1 choice for your prospects with powerful messaging.
✔️ Navigate your leads through each step of their buyer’s journey with copy that drives action.
✔️ Attract and engage your audience with SEO-driven blog posts that position you as an expert.
✔️ Guide your website visitors towards conversions, whether it’s to subscribe, buy, or book a call.

THIS IS WHAT WILL HAPPEN WHEN WE WORK TOGETHER:

Step 1: We'll jump on an intro call to discuss your brand and offer in depth.
Step 2: I'll come up with a powerful messaging strategy that will resonate with your target audience and highlight your brand's strengths.
Step 3: I'll prepare the initial draft of the copy.
Step 4: I'll finish writing the copy after receiving your feedback.
Step 5: I'll run my copy through various checks to make it as clean and persuasive as possible.
Step 6: I'll send you the final version for review. If necessary, we'll have a review meeting.

Think I might be the copywriter or content writer you’ve been searching for? I’m glad you do! DM me.

taplio

The Battle

Vince Moreau

Karolina Assi

Followers

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