ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

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What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

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I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

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But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Kyck

Digital Account Manager

Acacia Connection (Acacia EAP)

As a solo B2B in-house marketer, I manage an extensive portfolio that encompasses eDM campaigns, lead generation through gated content, webinar event marketing, paid media, and social media engagement. My hands-on experience across the entire marketing funnel and diverse functions aligns seamlessly with my passion for continuous learning.

Beyond these, I have honed my skills in advanced areas like customer segment analysis, performance evaluation, attribution modelling and strategic marketing development specifically in the B2B arena.

I pride myself in being very motivated to deeply understand our customers and their buying behaviors.

Marketing Coordinator

Olive & Barr

Moving to the UK and taking on a contract marketing position pushed me out of my comfort zone and taught me alot about content marketing strategy for a quickly growing business. I learnt what it takes to run successful social media campaigns, gain attention through PR, brand partnerships, influencer marketing and even print/publication.

Konnekted

Undertaking a 6-month marketing internship taught me what it takes to create these strategies from the ground-up, I’m significantly better positioned to leverage these learnings in any future projects. Delivering on key objectives to engage their target market of 18-28 year old’s required a comprehensive plan to standout to a demographic that inherently led busy lives.

Marketing Internship

Dyson

Taking ownership to trouble-shoot customer issues, aiming for a first touch resolution. Experts work alone so an attention to detail and out-of-the box solution-oriented thinking is pivotal in succeeding.

In the years I’ve been with Dyson which has helped me achieve leadership positions in side projects such as Project Beauty Spot – where I created training modules for new recruits and subsequently took on an acting management position whilst my manager was on annual leave where I managed, trained and coordinated 15 Experts across QLD over 3 weeks.

Dyson Expert

The Reject Shop

Supervisor

McDonald's

Whilst travelling I worked full time as a Mcdonalds team member. I learnt the demanding nature of this role strengthened my ability to deliver on expectations of both the customer and the business.

Food Service Worker

Assisting management in the daily operational running of the store, inclusive of: 20 direct reports, administration, performance management, cash reconciliation, supervisory functions, loss prevention, inventory control, customer service, register operation and stock processing.

Grill'd

My bold personality has proven to be a strong resource in my marketing roles over the past two years. With experience in both B2B and B2C marketing, I have a proven track record of enhancing all steps of the customer journey, from initial engagement to retention. My passion for marketing drives me to develop new skills and improve my results consistently.

📌 Customer Obsessed
📌 Brand Building/Sales Activation
📌 Attention to Detail
📌 Enjoys Fast-paced Environments
📌 Positive Mindset

I pride myself on being a true student of the field, always looking to learn from those above me and leverage those skills in my own endeavors.

taplio

The Battle

Vince Moreau

Joseph Bruce

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