ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

----

What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Sendcloud

Brandmanager

Manager Brand & Marketing Operations

Marketing Operations Specialist

Wekelijks creëren van content in de vorm van blogs, whitepapers, infographics en slideshares

Freelance content marketeer

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue

BLIK Innovatie

Blik innovatie is een adviesbureau dat zich richt op ondernemers met de ambitie om te vernieuwen. Volgens ons kan iedereen innovatief ondernemen en daarom zijn wij Blik Innovatie gestart. Met dit bedrijf willen we ondernemers inspireren en helpen om meer onderscheidend vermogen te creëren. Dit doen we met onze eigen werkwijze, waarin we werknemers, klanten en creatieve denkers betrekken om tot vernieuwingen te komen met een hoge slagingskans. De door ons ontwikkelde concepten en strategieën zijn niet alleen vernieuwend maar passen ook echt bij de identiteit van het bedrijf.

Mede-eigenaar

De Hypotheekshop

Verantwoordelijk voor de ontwikkeling van een nieuwe website en alle online marketing activiteiten van vestiging De Hypotheekshop Eindhoven West

Freelance online marketeer

Evolve Services BV

Als Business Developer ben ik continu bezig met het innoveren van bedrijven. Samen met mijn collega's creëer ik merkverhalen, positioneer ik bedrijven, ontwikkel ik sterke waarde proposities, adviseer ik over communicatie en deel ik continu mijn nieuwste inzichten.

◆ Innovation ◆  Marketing ◆ Branding ◆  Strategic Consultancy ◆ Customer Centricity ◆ Buyer persona's ◆  Customer Loyalty ◆

Business Developer

Stichting Helder Water

Afstudeerproject voor de studie Advanced Business Creation waarin een nieuw bedrijfsconcept is bedacht voor stichting Helder Water. Deze Nederlandse stichting heeft de ambitie om uit te breiden naar de Zuid-Afrikaanse markt en aan mij was het de taak om hiervan de haalbaarheid te onderzoeken. Het project is zelfstandig uitgevoerd vanuit Kaapstad.

◆ Research ◆ Conceptontwikkeling ◆ Internationaal ◆ Zelfstandig ◆

Innovation Intern

Dion Evolution Systems B.V.

Parttime marketing consultant

◆ Social media marketing ◆ Presentatie ontwikkeling ◆ Marketing advies ◆ Website manager ◆

Marketing Consultant

5 maanden fulltime stage - Gedurende deze stage heb ik een strategisch marketingplan geschreven waarmee DION zichzelf kan positioneren in de markt en heb ik middelen ontwikkeld waarmee de organisatie in staat is om hun kernproduct te vermarkten. Het resultaat van deze stage was een 9 voor het marketingplan en een 10 voor professionele werkvaardigheid.

◆ Marketing ◆ Strategie ◆ Positionering ◆ Branding ◆ Consultancy ◆

taplio

The Battle

Vince Moreau

Jeroen Kuunders

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